With the emergence and long-term Impact of COVID-19, Global Smart Advertising Services Market to reach USD 1918.26 Billion by 2030
Bizwit Research & Consulting LLP’s recent analysis on the Global Smart Advertising Services Market points towards a potential rise to USD 1918.26 Billion by 2030. Smart Advertising Services Market refers to the market for digital advertising services that utilize artificial intelligence (AI), machine learning (ML), and other advanced technologies to deliver more targeted and personalized ads to consumers. These services help advertisers to reach their target audience more effectively and efficiently, while also providing consumers with more relevant and engaging ads. The major driving factors for the Global Smart Advertising Services Market are the increasing adoption of digital advertising and advancements in AI and ML technologies. Moreover, the growing popularity of mobile devices and increasing demand for programmatic advertising is creating lucrative growth opportunities for the market over the forecast period 2023-2030.
Geographically, the global Smart Advertising Services market has been segmented into North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA). The North American market is expected to dominate the Global Smart Advertising Services Market due to the high adoption rate of smart advertising services, the presence of several key players in the region, and the high internet penetration rate. The US and Canada are the major contributors to the North American market. The Asia-Pacific market is expected to grow rapidly due to the increasing adoption of mobile devices, the growing popularity of e-commerce, and the rising internet penetration rate. China, India, Japan, and South Korea are the major contributors to the Asia-Pacific market.
The global Smart Advertising Services market is highly competitive owing to the presence of several key manufacturers such as YouTube, Meta, Google LLC, VaynerMedia, Omnicom Group Inc, ibex Limited, Interpublic Group of Companies, Inc, Twitter, Inc, TikTok, Hulu LLC and others.
Global Smart Advertising Services Market Size study & Forecast, by Service Type (Email Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising, Others), by Platform Type (Mobile, Laptops, Desktops & Tablets, Others), by Pricing Model (Cost Per Mille (CPM), Performance Based Advertising, Hybrid), by Enterprise Size (Large Enterprises, SMEs), by End-user (Media & Entertainment, BFSI, Education, Retail & Consumer Goods, IT & Telecom, Healthcare, Others) and Regional Analysis, 2023-2030
Key findings of the study suggest:
- Global Smart Advertising Services Market is anticipated to grow with a healthy growth rate of more than 20.50% over the forecast period 2023-2030.
- In the Service type segment, Search Engine Advertising emerged out as the leading market segment in 2022.
- North America is anticipated to drive regional growth owing to high penetration of smart advertising services in the region.
- Asia-Pacific is also expected to grow at higher rate during 2023-2030 owing to growing demand of digital billboards in the region.
Bizwit Research & Consulting has considered following segments for the study:
By Service Type:
- Email Advertising
- Video Advertising
- Search Engine Advertising
- Mobile Advertising
- Social Media Advertising
- Online Display Advertising
By Platform Type:
- Laptops, Desktops & Tablets
By Pricing Model:
- Cost Per Mille (CPM)
- Performance Based Advertising
By Enterprise Size:
- Large Enterprises
By End user:
- Media & Entertainment
- Retail & Consumer Goods
- IT & Telecom
- North America
- Asia Pacific
- Latin America
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
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