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Global Wi-Fi Analytics Market to reach USD XXX billion by the end of 2030.

Global Wi-Fi Analytics Market Size study & Forecast, by Component (Solution, Service) by Deployment (On premise, Cloud), by Application (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics), by Industry Vertical (Retail, Hospitality, Sports & Entertainment, Transportation, Healthcare, Others) and Regional Analysis, 2023-2030

Product Code: ICTICTI-38808300
Publish Date: 10-01-2024
Page: 200

Global Wi-Fi Analytics Market is valued approximately at USD XXX billion in 2022 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2023-2030. Wi-Fi analytics refers to the process of collecting, analyzing, and interpreting data generated by Wi-Fi networks to gain valuable insights into user behavior, preferences, and trends. This technology leverages the information exchanged between Wi-Fi-enabled devices and the network infrastructure to extract meaningful data, such as foot traffic patterns, dwell times, and popular areas within a given physical space. Wi-Fi analytics systems often utilize various metrics, including the number of connected devices, signal strength, and device movement, to provide businesses and organizations with valuable information about user engagement and the overall performance of their Wi-Fi network. The Wi-Fi Analytics market is expanding because of factors such as increasing use of smartphones and smart devices, increasing deployment of public wi-fi across physical venues and increasing deployment of broadband connection.

The escalating number of public hotspots is a driving force behind the growth of the Wi-Fi analytics market. As the demand for seamless and high-speed internet connectivity continues to surge, there has been a significant proliferation of public Wi-Fi hotspots in various locations such as airports, coffee shops, shopping malls, and public transportation hubs. According to Statista, in year 2019 the number of public hotspots across the globe stood at 362 million which increased to 549 million public hotspots in year 2022. In addition, rise in adoption of big data analytics and increase in investment on Wi-Fi analytics is creating new opportunities for the market growth. The BLA is planned to be submitted by the end of Q4 2023. The successful launch of this product may provide patients with an alternate option. However, Data security issues stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Wi-Fi Analytics Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in 2022 owing to the rapid advancements in the Internet of Things (IoT) are bolstering the market’s economic performance. Furthermore, the increasing embrace of big data analytics across various sectors, such as government bodies, media & entertainment, and healthcare, in countries such as the U.S. and Canada, is playing a pivotal role in driving revenue growth in the regional market. The presence of numerous market players is anticipated to contribute significantly to the overall revenue growth trajectory during the forecast period. Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as rising penetration of smart phones, and internet in the region.

Major market player included in this report are:
Cloud4Wi, Inc
Yelp Wi-Fi Inc.
Aruba Networks
Cisco Systems, Inc.
Purple WiFi Ltd
GoZone WiFi, LLC.
Fortinet, Inc.
Ruckus Networks
Blix
Skyfii Limited

Recent Developments in the Market:
Ø In January 2023, Purple Wifi has unveiled a strategic collaboration with Altitude Trampoline Park, a trampoline facility, aimed at improving customer relationship management (CRM) record collection, gathering venue-specific feedback, and boosting spending at concessions. Altitude has chosen to integrate Purple’s Guest Wi-Fi solution across its corporate sites in the United States. Following the initial launch, multiple franchise locations have also adopted the solution, each encompassing more than 30,000 square feet of indoor space. This partnership is poised to enhance data collection and customer engagement initiatives for Altitude Trampoline Park through the implementation of Purple’s innovative Guest Wi-Fi solution.

Global Wi-Fi Analytics Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Component, Deployment, Application, Industry Vertical, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Rest of the World
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:
Solution
Service

By Deployment:
On premise
Cloud

By Application:
Wi-Fi Presence Analytics
Wi-Fi Marketing Analytics
By Industry Vertical:
Retail
Hospitality
Sports & Entertainment
Transportation
Healthcare
Others

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Wi-Fi Analytics Market, by region, 2020-2030 (USD Billion)
1.2.2. Wi-Fi Analytics Market, by Component, 2020-2030 (USD Billion)
1.2.3. Wi-Fi Analytics Market, by Deployment, 2020-2030 (USD Billion)
1.2.4. Wi-Fi Analytics Market, by Application, 2020-2030 (USD Billion)
1.2.5. Wi-Fi Analytics Market, by Industry Vertical, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Wi-Fi Analytics Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Wi-Fi Analytics Market Dynamics
3.1. Wi-Fi Analytics Market Impact Analysis (2020-2030)
3.1.1. Market Drivers
3.1.1.1. Increasing Use of Smartphones and Smart Devices
3.1.1.2. Increasing Deployment of Public Wi-Fi across Physical Venues
3.1.1.3. Increasing deployment of broadband connection
3.1.2. Market Challenges
3.1.2.1. Data security issues
3.1.2.2. Stringent government regulations and policies
3.1.3. Market Opportunities
3.1.3.1. Rising adoption of big data analytics
3.1.3.2. Increase in investment on Wi-Fi analytics
Chapter 4. Global Wi-Fi Analytics Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economic
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Wi-Fi Analytics Market, by Component
5.1. Market Snapshot
5.2. Global Wi-Fi Analytics Market by Component, Performance – Potential Analysis
5.3. Global Wi-Fi Analytics Market Estimates & Forecasts by Component 2020-2030 (USD Billion)
5.4. Wi-Fi Analytics Market, Sub Segment Analysis
5.4.1. Solution
5.4.2. Service
Chapter 6. Global Wi-Fi Analytics Market, by Deployment
6.1. Market Snapshot
6.2. Global Wi-Fi Analytics Market by Deployment, Performance – Potential Analysis
6.3. Global Wi-Fi Analytics Market Estimates & Forecasts by Deployment 2020-2030 (USD Billion)
6.4. Wi-Fi Analytics Market, Sub Segment Analysis
6.4.1. On premise
6.4.2. Cloud
Chapter 7. Global Wi-Fi Analytics Market, by Application
7.1. Market Snapshot
7.2. Global Wi-Fi Analytics Market by Application, Performance – Potential Analysis
7.3. Global Wi-Fi Analytics Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
7.4. Wi-Fi Analytics Market, Sub Segment Analysis
7.4.1. Wi-Fi Presence Analytics
7.4.2. Wi-Fi Marketing Analytics
Chapter 8. Global Wi-Fi Analytics Market, by Industry Vertical
8.1. Market Snapshot
8.2. Global Wi-Fi Analytics Market by Industry Vertical, Performance – Potential Analysis
8.3. Global Wi-Fi Analytics Market Estimates & Forecasts by Industry Vertical 2020-2030 (USD Billion)
8.4. Wi-Fi Analytics Market, Sub Segment Analysis
8.4.1. Retail
8.4.2. Hospitality
8.4.3. Sports & Entertainment
8.4.4. Transportation
8.4.5. Healthcare
8.4.6. Others
Chapter 9. Global Wi-Fi Analytics Market, Regional Analysis
9.1. Top Leading Countries
9.2. Top Emerging Countries
9.3. Wi-Fi Analytics Market, Regional Market Snapshot
9.4. North America Wi-Fi Analytics Market
9.4.1. U.S. Wi-Fi Analytics Market
9.4.1.1. Component breakdown estimates & forecasts, 2020-2030
9.4.1.2. Deployment breakdown estimates & forecasts, 2020-2030
9.4.1.3. Application breakdown estimates & forecasts, 2020-2030
9.4.1.4. Industry Vertical breakdown estimates & forecasts, 2020-2030
9.4.2. Canada Wi-Fi Analytics Market
9.5. Europe Wi-Fi Analytics Market Snapshot
9.5.1. U.K. Wi-Fi Analytics Market
9.5.2. Germany Wi-Fi Analytics Market
9.5.3. France Wi-Fi Analytics Market
9.5.4. Spain Wi-Fi Analytics Market
9.5.5. Italy Wi-Fi Analytics Market
9.5.6. Rest of Europe Wi-Fi Analytics Market
9.6. Asia-Pacific Wi-Fi Analytics Market Snapshot
9.6.1. China Wi-Fi Analytics Market
9.6.2. India Wi-Fi Analytics Market
9.6.3. Japan Wi-Fi Analytics Market
9.6.4. Australia Wi-Fi Analytics Market
9.6.5. South Korea Wi-Fi Analytics Market
9.6.6. Rest of Asia Pacific Wi-Fi Analytics Market
9.7. Latin America Wi-Fi Analytics Market Snapshot
9.7.1. Brazil Wi-Fi Analytics Market
9.7.2. Mexico Wi-Fi Analytics Market
9.8. Rest of The World Wi-Fi Analytics Market

Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.1.1. Company 1
10.1.2. Company 2
10.1.3. Company 3
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Cloud4Wi, Inc
10.3.1.1. Key Information
10.3.1.2. Overview
10.3.1.3. Financial (Subject to Data Availability)
10.3.1.4. Product Summary
10.3.1.5. Recent Developments
10.3.2. Yelp Wi-Fi Inc.
10.3.3. Aruba Networks
10.3.4. Cisco Systems, Inc.
10.3.5. Purple Wifi Ltd
10.3.6. GoZone WiFi, LLC.
10.3.7. Fortinet, Inc.
10.3.8. Ruckus Networks
10.3.9. Blix
10.3.10. Skyfii Limited
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

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Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
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Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
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To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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