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Global Virtual Production Market is valued approximately at USD 1.78 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 18.20% over the forecast period 2023-2030. Filmmakers can investigate and envision digital worlds with lifelike virtual characters, three-dimensional images, and an interactive virtual background that is updated in real time in the studio because of virtual production. due to major improvements in virtual production over the years, filmmakers may now use motion-captured actor gestures to create virtual characters that can be previewed in real-time with live-action footage and virtual set expansions. The landscape of regional cinema has drastically changed as a result of the adoption of virtual production by major studios like as NBC Universal, Viacom CBS, Walt Disney Studios, and Warner Media. Production has become more flexible and economical as a result of the media, entertainment, and advertising industries’ search for cutting-edge technology and digital tools to add virtual effects to actual sets. With virtual production, filmmakers can explore and visualize digital scenarios with realistic virtual characters, three-dimensional graphics, and an interactive virtual background that changes in real time within the studio. Filmmakers can now use motion-captured actor movements to create virtual characters that can be previewed in real-time alongside live-action footage and virtual set extensions thanks to significant advancements in the field of virtual production over the years. The adoption of virtual production by film studios, including NBC Universal, Viacom CBS, Walt Disney Studios, and Warner Media, has completely changed the regional film landscape. The media, entertainment, and advertising sectors have been looking for cutting-edge technology and digital tools to add virtual effects to real sets, which has made production more flexible and affordable.
The increasing use of LED video walls has led to an increasing amount of virtual production being used by the media and entertainment industries. Filmmakers can record special effects in real time with LED video walls, which also display computer-generated graphics in the background. After the COVID-19 break, film production has grown more accessible with the replacement of green screens with LED video walls. The media and entertainment industries are implementing virtual production more and more thanks to the growing use of LED video walls. LED video walls allow filmmakers to capture visual effects in real time while displaying computer-generated graphics in the background. With the introduction of LED video walls in place of green screens, film production has become more accessible following the COVID-19 break. For example, ABC’’s SkyLine used a 360-degree camera to record all of its real-life scenes in April 2020, and instead of using a green screen, they showed them on an LED screen. Additionally, by bringing pre-visualization—a step in the pre-production process—to the set and removing the need to shoot in pricey locations, virtual production technology lowers the cost of producing videos. Movie makers can better plan out camera positioning and other creative/technical requirements by using pre-visualization, which generates a first three-dimensional depiction of the final visual effects action sequence. For example, the computer and electronics manufacturer HTC VIVE introduced VIVE Mars CamTrack, a virtual production technology, in April 2022. This virtual production software accelerates, simplifies, and reduces costs by encapsulating the whole camera tracking workflow into a compact, plug-and-play module that possesses professional-level capabilities. Filmmakers may fully express their creative vision by using VIVE Mars Cam Track, which in many cases eliminates the need to shoot on location by enabling actors to seamlessly transition into any number of virtual backdrops during a scene. However, the High Capital Expenditure Forfor Initial Set-Up stifles market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Virtual Production Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 . The widespread use of virtual production in the region’s top film studios, such as NBC Universal, Viacom CBS, Warner Media, and Walt Disney Studios, is to blame for this. The growth of the regional market is further aided by the large expenditures made by local businesses in R&D to create cutting-edge virtual production software. Over the course of the projection years, Asia Pacific is expected to grow at fastest CAGR and acquire considerable traction in the worldwide global market. Film studios in the area market are implementing virtual production technologies at one of the highest rates. South Korea, Japan, Australia, China, and India are the main nations fueling the demand for virtual production solutions.
Major market player included in this report are:
360Rize
Adobe Inc.
Arashi Vision Inc. (Insta 360)
Autodesk Inc.
BORIS FX, INC
Epic Games, Inc.
HTC Corporation (VivePort)
HumanEyes Technologies
Mo-Sys Engineering Ltd.
NVIDIA Corporation.
Recent Developments in the Market:
Ø In July 2023, a partnership between ROE Visual, Pixotope, Illusion XR Studio, and AVI-SPL with the goal of coordinating an XR broadcast in Dubai to offer immersive experiences and insightful information. The event was created with content makers, broadcasters, TV and film production experts, and esports enthusiasts eager to learn about the newest technologies in mind in mind.
Ø In May 2023, LG revealed the release of the LG MAGNIT, a micro-LED display designed for use in production studios. Better content development, stunning visual quality, simplicity of installation, and more controls are made possible by the display. Production studios can choose between hanging or stacking installation, change the size and scale of the displayed image, and perform a variety of other operations using LG MAGNIT.
Global Virtual Production Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Component, Type, End User, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Hardware
Software
Services
By Type:
Pre-production
Production
Post-production
By End-user:
Movies
TV Series
Commercial Ads
Online Videos
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Virtual Production Market, by region, 2020-2030 (USD Billion)
1.2.2. Virtual Production Market, by Component, 2020-2030 (USD Billion)
1.2.3. Virtual Production Market, by Type, 2020-2030 (USD Billion)
1.2.4. Virtual Production Market, by End User, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Virtual Production Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Virtual Production Market Dynamics
3.1. Virtual Production Market Impact Analysis (2020-2030)
3.1.1. Market Drivers
3.1.1.1. Increasing Demand of Visual Effects Inin Movie Production Across The Globe
3.1.1.2. Growing Implementation of LEDed Wall Technology
3.1.2. Market Challenges
3.1.2.1. High Capital Expenditure for Initial Set-Up
3.1.3. Market Opportunities
3.1.3.1. Rising popularity of web series containing visual effects and three-dimensional graphic environments.
Chapter 4. Global Virtual Production Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Virtual Production Market, by Component
5.1. Market Snapshot
5.2. Global Virtual Production Market by Component, Performance – Potential Analysis
5.3. Global Virtual Production Market Estimates & Forecasts by Component 2020-2030 (USD Billion)
5.4. Virtual Production Market, Sub Segment Analysis
5.4.1. Hardware
5.4.2. Software
5.4.3. Services
Chapter 6. Global Virtual Production Market, by Type
6.1. Market Snapshot
6.2. Global Virtual Production Market by Type, Performance – Potential Analysis
6.3. Global Virtual Production Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
6.4. Virtual Production Market, Sub Segment Analysis
6.4.1. Pre-production
6.4.2. Production
6.4.3. Post-production
Chapter 7. Global Virtual Production Market, by End User
7.1. Market Snapshot
7.2. Global Virtual Production Market by End User, Performance – Potential Analysis
7.3. Global Virtual Production Market Estimates & Forecasts by End User 2020-2030 (USD Billion)
7.4. Virtual Production Market, Sub Segment Analysis
7.4.1. Movies
7.4.2. TV Series
7.4.3. Commercial Ads
7.4.4. Online Videos
7.4.5. Others
Chapter 8. Global Virtual Production Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Virtual Production Market, Regional Market Snapshot
8.4. North America Virtual Production Market
8.4.1. U.S. Virtual Production Market
8.4.1.1. Component breakdown estimates & forecasts, 2020-2030
8.4.1.2. Type breakdown estimates & forecasts, 2020-2030
8.4.1.3. End User breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Virtual Production Market
8.5. Europe Virtual Production Market Snapshot
8.5.1. U.K. Virtual Production Market
8.5.2. Germany Virtual Production Market
8.5.3. France Virtual Production Market
8.5.4. Spain Virtual Production Market
8.5.5. Italy Virtual Production Market
8.5.6. Rest of Europe Virtual Production Market
8.6. Asia-Pacific Virtual Production Market Snapshot
8.6.1. China Virtual Production Market
8.6.2. India Virtual Production Market
8.6.3. Japan Virtual Production Market
8.6.4. Australia Virtual Production Market
8.6.5. South Korea Virtual Production Market
8.6.6. Rest of Asia Pacific Virtual Production Market
8.7. Latin America Virtual Production Market Snapshot
8.7.1. Brazil Virtual Production Market
8.7.2. Mexico Virtual Production Market
8.8. Middle East & Africa Virtual Production Market
8.8.1. Saudi Arabia Virtual Production Market
8.8.2. South Africa Virtual Production Market
8.8.3. Rest of Middle East & Africa Virtual Production Market
Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. 360Rize
9.3.1.1. Key Information
9.3.1.2. Overview
9.3.1.3. Financial (Subject to Data Availability)
9.3.1.4. Product Summary
9.3.1.5. Recent Developments
9.3.2. Adobe Inc.
9.3.3. Arashi Vision Inc. (Insta 360)
9.3.4. Autodesk Inc.
9.3.5. BORIS FX, INC
9.3.6. Epic Games, Inc.
9.3.7. HTC Corporation (VivePort)
9.3.8. HumanEyes Technologies
9.3.9. Mo-Sys Engineering Ltd.
9.3.10. NVIDIA Corporation.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption
At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.
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