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Global Video Commerce Market to reach USD XX billion by the end of 2030.

Global Video Commerce Market Size study & Forecast, by Platform (Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms), by End-User (Retail and E-commerce, Fashion and Beauty, Electronics and Gadgets, Home and Furniture, Food and Beverage, Travel and Hospitality), and Regional Analysis, 2023-2030

Product Code: ICTE-98475165
Publish Date: 4-10-2023
Page: 200

Global Video Commerce Market is valued at approximately USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2023-2030. Video Commerce refers to the use of video content and technology to drive and facilitate commercial activities, including marketing, sales, and customer engagement. It combines the power of video with e-commerce, allowing businesses, brands, and influencers to showcase products, provide demonstrations, and create interactive shopping experiences for consumers. The major driving factors for the Global Video Commerce Market are the growing popularity of video content and influencer marketing and social proof. Moreover, the rise of live streaming and advancements in technology are creating lucrative growth opportunities for the market over the forecast period 2023-2030.

Platforms such as Twitch, YouTube Live, Facebook Live, and Instagram Live have experienced significant growth in user engagement and viewership since 2020. Many individuals and businesses have started using these platforms to connect with their audiences in real time, whether it’s for gaming, entertainment, educational content, or live events. according to Statista, worldwide spending on digital advertising is rising and growing at an increasing rate, USD 521.02 billion were spent on digital advertising globally in 2021. According to the source, spending would amount to 876 billion dollars by 2026. However, the high cost of Video Commerce stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Video Commerce Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is a significant market for Video Commerce, driven by the presence of major e-commerce players, social media platforms, and streaming services. The United States and Canada have a large consumer base and strong digital infrastructure, fostering the growth of Video Commerce. The region has seen a rise in influencer-driven sales and live shopping events, with brands leveraging social media platforms for video-based marketing and sales. Asia Pacific is a rapidly growing market for Video Commerce, fueled by increasing internet penetration, smartphone adoption, and rising e-commerce activities. Countries such as China, Japan, South Korea, and India are key players in the region. Video Commerce in Asia Pacific is driven by live streaming platforms, social commerce, and the influence of key opinion leaders (KOLs) and influencers on consumer purchasing decisions.

Major market player included in this report are:
Alibaba Group (Taobao)
Shopify Inc.
Amazon.com, Inc. (Amazon Live)
Alphabet Inc. (Youtube)
Wayfair Inc.
LiSA Social Commerce

Recent Developments in the Market:
Ø In February 2023, Stage TEN and Shopify announce the introduction of live video shopping in the consumer-facing Shop app of Shopify, providing businesses with a potent new means of connecting with customers for in-the-moment, conversational commerce experiences.

Global Video Commerce Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Platform, End-User, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Platform offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Platform:
Social Media Platforms
E-commerce Platforms
Video Streaming Platforms
Live Streaming Platforms
By End-User:
Retail and E-commerce
Fashion and Beauty
Electronics and Gadgets
Home and Furniture
Food and Beverage
Travel and Hospitality

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Video Commerce Market, by Region, 2020-2030 (USD Billion)
1.2.2. Video Commerce Market, by Platform, 2020-2030 (USD Billion)
1.2.3. Video Commerce Market, by End-User, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Video Commerce Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Video Commerce Market Dynamics
3.1. Video Commerce Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Growing Popularity of Video Content Influencer Marketing and Social Proof Rising Spending on Digital Technologies
3.1.2. Market Challenges High Cost of Video Commerce
3.1.3. Market Opportunities Rise of Live Streaming Advancements in Technology
Chapter 4. Global Video Commerce Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Video Commerce Market, by Platform
5.1. Market Snapshot
5.2. Global Video Commerce Market by Platform, Performance – Potential Analysis
5.3. Global Video Commerce Market Estimates & Forecasts by Platform 2020-2030 (USD Billion)
5.4. Video Commerce Market, Sub Segment Analysis
5.4.1. Social Media Platforms
5.4.2. E-commerce Platforms
5.4.3. Video Streaming Platforms
5.4.4. Live Streaming Platforms
Chapter 6. Global Video Commerce Market, by End-User
6.1. Market Snapshot
6.2. Global Video Commerce Market by End-User, Performance – Potential Analysis
6.3. Global Video Commerce Market Estimates & Forecasts by End-User 2020-2030 (USD Billion)
6.4. Video Commerce Market, Sub Segment Analysis
6.4.1. Retail and E-commerce
6.4.2. Fashion and Beauty
6.4.3. Electronics and Gadgets
6.4.4. Home and Furniture
6.4.5. Food and Beverage
6.4.6. Travel and Hospitality
Chapter 7. Global Video Commerce Market, Regional Analysis
7.1. Top Leading Countries
7.2. Top Emerging Countries
7.3. Video Commerce Market, Regional Market Snapshot
7.4. North America Video Commerce Market
7.4.1. U.S. Video Commerce Market Platform breakdown estimates & forecasts, 2020-2030 End-User breakdown estimates & forecasts, 2020-2030
7.4.2. Canada Video Commerce Market
7.5. Europe Video Commerce Market Snapshot
7.5.1. U.K. Video Commerce Market
7.5.2. Germany Video Commerce Market
7.5.3. France Video Commerce Market
7.5.4. Spain Video Commerce Market
7.5.5. Italy Video Commerce Market
7.5.6. Rest of Europe Video Commerce Market
7.6. Asia-Pacific Video Commerce Market Snapshot
7.6.1. China Video Commerce Market
7.6.2. India Video Commerce Market
7.6.3. Japan Video Commerce Market
7.6.4. Australia Video Commerce Market
7.6.5. South Korea Video Commerce Market
7.6.6. Rest of Asia Pacific Video Commerce Market
7.7. Latin America Video Commerce Market Snapshot
7.7.1. Brazil Video Commerce Market
7.7.2. Mexico Video Commerce Market
7.8. Middle East & Africa Video Commerce Market
7.8.1. Saudi Arabia Video Commerce Market
7.8.2. South Africa Video Commerce Market
7.8.3. Rest of Middle East & Africa Video Commerce Market

Chapter 8. Competitive Intelligence
8.1. Key Company SWOT Analysis
8.1.1. Company 1
8.1.2. Company 2
8.1.3. Company 3
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. Alibaba Group (Taobao) Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
8.3.2. Shopify Inc.
8.3.3. Amazon.com, Inc. (Amazon Live)
8.3.4. Alphabet Inc. (Youtube)
8.3.5. Wayfair Inc.
8.3.6. Bambuser
8.3.7. Channelize.io
8.3.8. Firework
8.3.9. LiSA Social Commerce
8.3.10. BuyWith
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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