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Global Toys & Games Market to reach USD 441 billion by the end of 2030.

Global Toys & Games Market Size study & Forecast, by Product (Electronic Games, Outdoor & Sport Toys, Dolls, Preschool Toys, Games and Puzzles, Others), by Application (Up to 8 Years, 9-15 Years, 15 Years and above), by Distribution Channel (Offline, Online) and Regional Analysis, 2023-2030

Product Code: OIRCGS-85788546
Publish Date: 10-08-2023
Page: 200

Global Toys & Games Market is valued approximately USD 305.4 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 4.70% over the forecast period 2023-2030. Toys and games refer to a diverse range of objects and activities designed for entertainment, amusement, and play. They encompass physical objects, such as dolls, action figures, puzzles, board games, construction sets, and electronic toys, as well as activities that involve imaginative play, outdoor games, sports, and video games. Toys and games serve various purposes, including fostering creativity, promoting social interaction, developing cognitive skills, providing recreational enjoyment, and stimulating physical activity. They cater to individuals of different age groups and interests, offering a wide array of experiences that engage, entertain, and facilitate learning and enjoyment. The driving factors boosting the market are growing population of children and increasing disposable income of parents who can afford to buy different types of toys.

According to Statista, the global population of children were estimated to be approx. 1.98 billion and it is expected to reach approx. 2.03 billion in 2040, thus driving the market. Another factor driving the market growth is increasing disposable incomes that enable parents to spend more on toys and games for their children. As household incomes improve, consumers have greater purchasing power and are willing to invest in high-quality and innovative toys and games. Moreover, integration of technology such as augmented reality (AR) and virtual reality (VR) into toys and games is expected to create lucrative opportunities in the market. However, the availability of substitute products and intense competition among established players and new entrants stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Toys & Games Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the dominance of its strong consumer base with a high disposable income, growing emphasis on educational and STEM toys, and effective marketing and advertising campaigns. However, Asia Pacific is expected to become the fastest growing during the forecast period, owing to factors such as rising preference for educational toys beyond core skills, increasing awareness of early childhood development and education, and expansion of retail infrastructure, including shopping malls, toy stores, and e-commerce platforms.

Major market player included in this report are:
Mattel Inc.
Lego Group
Bandai Namco Holdings Inc.
Spin Master Ltd
Moose Enterprise Holdings Pty Ltd
Hasbro Inc.
Takara Tomy Co. Ltd
Simba-Dickie Group
Aoshima Bunka Kyozai Co. Ltd
Tru Kids Inc.

Recent Developments in the Market:
Ø In June 2023, Gameloft for brands, a renowned company specializing in gamified experiences, has partnered with the LEGO Group to introduce the exciting ‘Heartlake Friendship Zone’ from LEGO® Friends. This immersive and interactive environment is now available for free on both mobile and desktop platforms, offering users a fun-filled experience.
Ø In March 2023, Spin Master, a prominent global children’s entertainment company, unveiled the launch of a captivating and enchanting children’s franchise called Unicorn Academy.

Global Toys & Games Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Product, Application, Distribution Channel, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:
Games and Puzzles
Video Games
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys

By Application:
Up to 8 Years
9-15 Years
15 Years & Above

By Distribution Channel:

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Toys & Games Market, by Region, 2020-2030 (USD Billion)
1.2.2. Toys & Games Market, by Product, 2020-2030 (USD Billion)
1.2.3. Toys & Games Market, by Application, 2020-2030 (USD Billion)
1.2.4. Toys & Games Market, by Distribution Channel, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Toys & Games Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Toys & Games Market Dynamics
3.1. Toys & Games Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Growing population of children Increasing disposable income
3.1.2. Market Challenges Availability of substitute products Intense competition among established players and new entrants
3.1.3. Market Opportunities Integration of technology such as augmented Reality (AR) and virtual reality (VR) Collaborations with popular brands and movie franchises
Chapter 4. Global Toys & Games Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Toys & Games Market, by Product
5.1. Market Snapshot
5.2. Global Toys & Games Market by Product, Performance – Potential Analysis
5.3. Global Toys & Games Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
5.4. Toys & Games Market, Sub Segment Analysis
5.4.1. Games and Puzzles
5.4.2. Video Games
5.4.3. Construction Toys
5.4.4. Dolls and Accessories
5.4.5. Outdoor and Sports Toys
5.4.6. Other Products
Chapter 6. Global Toys & Games Market, by Application
6.1. Market Snapshot
6.2. Global Toys & Games Market by Application, Performance – Potential Analysis
6.3. Global Toys & Games Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
6.4. Toys & Games Market, Sub Segment Analysis
6.4.1. Up to 8 Years
6.4.2. 9-15 Years
6.4.3. 15 Years and Above
Chapter 7. Global Toys & Games Market, by Distribution Channel
7.1. Market Snapshot
7.2. Global Toys & Games Market by Distribution Channel, Performance – Potential Analysis
7.3. Global Toys & Games Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
7.4. Toys & Games Market, Sub Segment Analysis
7.4.1. Online
7.4.2. Offline
Chapter 8. Global Toys & Games Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Toys & Games Market, Regional Market Snapshot
8.4. North America Toys & Games Market
8.4.1. U.S. Toys & Games Market Product breakdown estimates & forecasts, 2020-2030 Application breakdown estimates & forecasts, 2020-2030 Distribution Channel breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Toys & Games Market
8.5. Europe Toys & Games Market Snapshot
8.5.1. U.K. Toys & Games Market
8.5.2. Germany Toys & Games Market
8.5.3. France Toys & Games Market
8.5.4. Spain Toys & Games Market
8.5.5. Italy Toys & Games Market
8.5.6. Rest of Europe Toys & Games Market
8.6. Asia-Pacific Toys & Games Market Snapshot
8.6.1. China Toys & Games Market
8.6.2. India Toys & Games Market
8.6.3. Japan Toys & Games Market
8.6.4. Australia Toys & Games Market
8.6.5. South Korea Toys & Games Market
8.6.6. Rest of Asia Pacific Toys & Games Market
8.7. Latin America Toys & Games Market Snapshot
8.7.1. Brazil Toys & Games Market
8.7.2. Mexico Toys & Games Market
8.8. Middle East & Africa Toys & Games Market
8.8.1. Saudi Arabia Toys & Games Market
8.8.2. South Africa Toys & Games Market
8.8.3. Rest of Middle East & Africa Toys & Games Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Mattel Inc. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Lego Group
9.3.3. Bandai Namco Holdings Inc.
9.3.4. Spin Master Ltd
9.3.5. Moose Enterprise Holdings Pty Ltd
9.3.6. Hasbro Inc.
9.3.7. Takara Tomy Co. Ltd
9.3.8. Simba-Dickie Group
9.3.9. Aoshima Bunka Kyozai Co. Ltd
9.3.10. Tru Kids Inc.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
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Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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