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Bizwit Research & Consulting LLP is a global provider of business intelligence & consulting services. We have a strong primary base of key industry leaders along with the chain of industry analysts to analyze the market trends and its future impact in order to estimates and forecast different business segments and markets. 

Global Television Market to reach USD 559.59 billion by the end of 2029.

Global Television Market Size study & Forecast, by Type (Smart TV, LCD, Plasma, & LED TVs, Cathode-Ray Tube (CRT) & Rear-Projection TVs), by Distribution Channel (Offline, Online) and Regional Analysis, 2022-2029

Product Code: ECE-25315747
Publish Date: 25-01-2023
Page: 200

Global Television Market is valued approximately USD 259.16 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 10.10% over the forecast period 2022-2029.
The major driving factors for the market are penetration of smart TVs, increasing urbanization, and rise in disposable incomes is driving the growth for the market over the forecast period. Lockdown orders were enacted by numerous governments throughout the world to halt the spread of COVID-19.

According to Statista, The penetration of smart TVs has increased significantly and with the increasing rate in the United Kingdom. As the penetration percentage in 2014 was only 11% and the number has increased up to 67% in the years 2021. Along with this, the rise in world’s net national income per capita. According to the World Bank, in 2016, the World’s Net National Income was calculated to USD 8,423 which has increased up to USD 9,276 in 2019. However, fluctuation in prices of raw material of Television stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Television Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia Pacific was in charge of the global market in 2021 and is anticipated to keep that position as it grows at the quickest CAGR throughout the projected period. This expansion is the result of growing demand for smart TVs coming from developing nations like China, Japan, and India. Other significant variables influencing the market for televisions are the growing middle-class population and increased disposable income. Middle East and Africa are anticipated to have significant growth between 2022 and 2029 as a result of the region’s increasing adoption of smart TVs. Growing customer preference for online content with high-quality graphics combined with high-speed internet is fueling an increase in demand for smart HD, which is propelling market expansion in this area.

Major market player included in this report are:
Samsung Electronics Co. Ltd.
Sony Corp.
LG Electronics Inc.
Toshiba Corp.
Haier Electronics Group Co., Ltd.
VIZIO, Inc.
Videocon Industries Ltd.
Sansui Electric Co. Ltd.
Xiaomi
Hisense

Recent Developments in the Market:
 In August 2022, Sony has launched a smart TV for India with a cognitive processor XR technology.
 In January 2022, One Plus has launched smart TV in India with new series Y1S-TV.
Global Television Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Type, Distribution Channel, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:
Smart TV
LCD, Plasma, & LED TVs
Cathode-Ray Tube (CRT) & Rear-Projection TVs
By Distribution Channel:
Offline
Online

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Television Market, by Region, 2019-2029 (USD Billion)
1.2.2. Television Market, by Type, 2019-2029 (USD Billion)
1.2.3. Television Market, by Distribution Channel, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Television Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Television Market Dynamics
3.1. Television Market Impact Analysis (2019-2029)
3.1.1. Market Drivers
3.1.1.1. Increasing penetration of smart TVs
3.1.1.2. Rising disposable income
3.1.2. Market Challenges
3.1.2.1. Fluctuation in price of raw material
3.1.3. Market Opportunities
3.1.3.1. Adoption of smart TV
Chapter 4. Global Television Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Investment Adoption Model
4.5. Analyst Recommendation & Conclusion
4.6. Top investment opportunity
4.7. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Television Market, by Type
6.1. Market Snapshot
6.2. Global Television Market by Type, Performance – Potential Analysis
6.3. Global Television Market Estimates & Forecasts by Type 2019-2029 (USD Billion)
6.4. Television Market, Sub Segment Analysis
6.4.1. Smart TV
6.4.2. LCD, Plasma, & LED TVs
6.4.3. Cathode-Ray Tube (CRT) & Rear-Projection TVs
Chapter 7. Global Television Market, by Distribution Channel
7.1. Market Snapshot
7.2. Global Television Market by Distribution Channel, Performance – Potential Analysis
7.3. Global Television Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
7.4. Television Market, Sub Segment Analysis
7.4.1. Online
7.4.2. Offline
Chapter 8. Global Television Market, Regional Analysis
8.1. Television Market, Regional Market Snapshot
8.2. North America Television Market
8.2.1. U.S. Television Market
8.2.1.1. Type breakdown estimates & forecasts, 2019-2029
8.2.1.2. Distribution Channel breakdown estimates & forecasts, 2019-2029
8.2.2. Canada Television Market
8.3. Europe Television Market Snapshot
8.3.1. U.K. Television Market
8.3.2. Germany Television Market
8.3.3. France Television Market
8.3.4. Spain Television Market
8.3.5. Italy Television Market
8.3.6. Rest of Europe Television Market
8.4. Asia-Pacific Television Market Snapshot
8.4.1. China Television Market
8.4.2. India Television Market
8.4.3. Japan Television Market
8.4.4. Australia Television Market
8.4.5. South Korea Television Market
8.4.6. Rest of Asia Pacific Television Market
8.5. Latin America Television Market Snapshot
8.5.1. Brazil Television Market
8.5.2. Mexico Television Market
8.6. Rest of The World Television Market

Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. Samsung Electronics Co. Ltd.
9.2.1.1. Key Information
9.2.1.2. Overview
9.2.1.3. Financial (Subject to Data Availability)
9.2.1.4. Product Summary
9.2.1.5. Recent Developments
9.2.2. Sony Corp.
9.2.3. LG Electronics Inc.
9.2.4. Toshiba Corp.
9.2.5. Haier Electronics Group Co., Ltd.
9.2.6. VIZIO, Inc.
9.2.7. Videocon Industries Ltd.
9.2.8. Sansui Electric Co. Ltd.
9.2.9. Xiaomi
9.2.10. Hisense
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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