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Global Sports Broadcasting Technology Market to reach USD 115.80 billion by the end of 2030

Global Sports Broadcasting Technology Market Size study & Forecast, by Component (Solution, Services), by Technology (Analog, Digital), by Platform (OTT, Radio, Television), by End User (Broadcaster, Studios & Content Developer, Distributors) and Regional Analysis, 2023-2030

Product Code: OIRGSF-82356506
Publish Date: 20-02-2024
Page: 200

Global Sports Broadcasting Technology Market is valued at approximately USD 71.57 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 6.2% during the forecast period 2023-2030. Sports Broadcasting Technology refers to the use of advanced technological tools and systems in capturing, processing, and delivering sports content to audiences through various media channels. This field has witnessed significant advancements, transforming the way sports events are produced, distributed, and consumed. High-definition cameras, ultra-motion replays, virtual graphics, and augmented reality have become integral components of sports broadcasting, providing viewers with immersive and engaging experiences. The Sports Broadcasting Technology Market is expanding because of factors such as the rise of Over-The-Top (OTT) platform users, rising global sports events and advancements in video technologies.

The surge in Over-The-Top (OTT) platform users is playing a pivotal role in propelling the growth of the Sports Broadcasting Technology Market. As consumers increasingly shift towards digital platforms for accessing sports content, OTT services have become a major distribution channel for sports broadcasting. These platforms provides flexible and on-demand access to the wide array of sports content, catering to viewers prefering to consume sports on various devices, including smartphones, tablets, and smart TVs. According to Statista, in the year 2021, the number of users of OTT video worldwide stood at 3349.41 million users which increased to 3512.03 users in the year 2023 and it is projected to reach 4381.41 million users by the year 2028. Thus, the rising number of users of OTT videos worldwide are driving the market growth. In addition, the rising integration of virtual and augmented reality technologies into sports broadcasting and increasing demand for high-quality sports content are creating new opportunities for market growth. However, regulatory and licensing issues stifle market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Sports Broadcasting Technology Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022. The surge in the popularity of diverse sports events, advancements in broadcasting technology, and the increasing demand for extensive sports content contribute significantly to this trend. The market’s momentum is further fueled by the emergence and expansion of new sports leagues, coupled with the rising adoption of virtual platforms for sports broadcasting. Key drivers for the growth of the North American market encompass the heightened demand for personalized and interactive sports content, the increasing prevalence of online streaming services, and the growing adoption of virtual and augmented reality technologies. Additionally, the market gains impetus from escalating investments in sports broadcasting infrastructure, coupled with the rising appetite for high-quality sports content across various platforms, including television, mobile devices, and social media. Asia Pacific is expected to grow at the fastest over the forecast period. The rapid ascent of the market in the region is significantly influenced by its extensive adoption of cutting-edge technology. Leading the technological revolution, countries such as South Korea, Japan, and China boast robust infrastructures that have laid the groundwork for the market’s widespread growth. The introduction of new sports leagues in the region is fostering demand for smart stadium infrastructure, positioning the area to compete globally and generate fresh revenue streams in the region.

Major market player included in this report are:
Broadcast Electronics (Elenos S.r.L.)
Belden Inc.
ETL System Ltd.
NEC Corporation
Rohde & Schwarz
AvL Technologies
OMB Broadcast
Global Invacom Group
Hangzhou HAOXUN Technologies Co. Ltd.
VSN Video Stream Networks S.L.

Recent Developments in the Market:
Ø In November 2023, NEC Corporation entered a collaboration with Freshwave for the Open RAN project, focusing on the development of advanced multi-operator neutral host small cell solutions designed for high-traffic areas. Under the initiative known as Project NAVIGATE, the objective is to create, implement, assess, and validate a blueprint for the deployment of open and shareable public mobile 4G and 5G capacity in High-Density Deployment (HDD) environments.

Global Sports Broadcasting Technology Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Component, Technology, Platform, End User, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:

By Technology:

By Platform:

By End User:
Studios & Content Developer

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Sports Broadcasting Technology Market, by Region, 2020-2030 (USD Billion)
1.2.2. Sports Broadcasting Technology Market, by Component, 2020-2030 (USD Billion)
1.2.3. Sports Broadcasting Technology Market, by Technology, 2020-2030 (USD Billion)
1.2.4. Sports Broadcasting Technology Market, by Platform, 2020-2030 (USD Billion)
1.2.5. Sports Broadcasting Technology Market, by End User, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Sports Broadcasting Technology Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Sports Broadcasting Technology Market Dynamics
3.1. Sports Broadcasting Technology Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Rise of Over-The-Top (OTT) platforms users Rising global sports events Advancements in video technologies
3.1.2. Market Challenges Regulatory and licensing issues
3.1.3. Market Opportunities Rising integration of virtual and augmented reality technologies into sports broadcasting Increasing demand for high-quality sports content
Chapter 4. Global Sports Broadcasting Technology Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Sports Broadcasting Technology Market, by Component
5.1. Market Snapshot
5.2. Global Sports Broadcasting Technology Market by Component, Performance – Potential Analysis
5.3. Global Sports Broadcasting Technology Market Estimates & Forecasts by Component 2020-2030 (USD Billion)
5.4. Sports Broadcasting Technology Market, Sub Segment Analysis
5.4.1. Solution
5.4.2. Services
Chapter 6. Global Sports Broadcasting Technology Market, by Technology
6.1. Market Snapshot
6.2. Global Sports Broadcasting Technology Market by Technology, Performance – Potential Analysis
6.3. Global Sports Broadcasting Technology Market Estimates & Forecasts by Technology 2020-2030 (USD Billion)
6.4. Sports Broadcasting Technology Market, Sub Segment Analysis
6.4.1. Analog
6.4.2. Digital
Chapter 7. Global Sports Broadcasting Technology Market, by Platform
7.1. Market Snapshot
7.2. Global Sports Broadcasting Technology Market by Platform, Performance – Potential Analysis
7.3. Global Sports Broadcasting Technology Market Estimates & Forecasts by Platform 2020-2030 (USD Billion)
7.4. Sports Broadcasting Technology Market, Sub Segment Analysis
7.4.1. OTT
7.4.2. Radio
7.4.3. Television
Chapter 8. Global Sports Broadcasting Technology Market, by End User
8.1. Market Snapshot
8.2. Global Sports Broadcasting Technology Market by End User, Performance – Potential Analysis
8.3. Global Sports Broadcasting Technology Market Estimates & Forecasts by End User 2020-2030 (USD Billion)
8.4. Sports Broadcasting Technology Market, Sub Segment Analysis
8.4.1. Broadcaster
8.4.2. Studios & Content Developer
8.4.3. Distributors
Chapter 9. Global Sports Broadcasting Technology Market, Regional Analysis
9.1. Top Leading Countries
9.2. Top Emerging Countries
9.3. Sports Broadcasting Technology Market, Regional Market Snapshot
9.4. North America Sports Broadcasting Technology Market
9.4.1. U.S. Sports Broadcasting Technology Market Component breakdown estimates & forecasts, 2020-2030 Technology breakdown estimates & forecasts, 2020-2030 Platform breakdown estimates & forecasts, 2020-2030 End User breakdown estimates & forecasts, 2020-2030
9.4.2. Canada Sports Broadcasting Technology Market
9.5. Europe Sports Broadcasting Technology Market Snapshot
9.5.1. U.K. Sports Broadcasting Technology Market
9.5.2. Germany Sports Broadcasting Technology Market
9.5.3. France Sports Broadcasting Technology Market
9.5.4. Spain Sports Broadcasting Technology Market
9.5.5. Italy Sports Broadcasting Technology Market
9.5.6. Rest of Europe Sports Broadcasting Technology Market
9.6. Asia-Pacific Sports Broadcasting Technology Market Snapshot
9.6.1. China Sports Broadcasting Technology Market
9.6.2. India Sports Broadcasting Technology Market
9.6.3. Japan Sports Broadcasting Technology Market
9.6.4. Australia Sports Broadcasting Technology Market
9.6.5. South Korea Sports Broadcasting Technology Market
9.6.6. Rest of Asia Pacific Sports Broadcasting Technology Market
9.7. Latin America Sports Broadcasting Technology Market Snapshot
9.7.1. Brazil Sports Broadcasting Technology Market
9.7.2. Mexico Sports Broadcasting Technology Market
9.8. Middle East & Africa Sports Broadcasting Technology Market
9.8.1. Saudi Arabia Sports Broadcasting Technology Market
9.8.2. South Africa Sports Broadcasting Technology Market
9.8.3. Rest of Middle East & Africa Sports Broadcasting Technology Market

Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.1.1. Company 1
10.1.2. Company 2
10.1.3. Company 3
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Broadcast Electronics (Elenos S.r.L.) Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
10.3.2. Belden Inc.
10.3.3. ETL System Ltd.
10.3.4. NEC Corporation
10.3.5. Rohde & Schwarz
10.3.6. AvL Technologies
10.3.7. OMB Broadcast
10.3.8. Global Invacom Group
10.3.9. Hangzhou HAOXUN Technologies Co. Ltd.
10.3.10. VSN Video Stream Networks S.L.
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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