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Global Sensitive Toothpaste Market to reach USD 2.39 billion by the end of 2030.

Global Sensitive Toothpaste Market Size study & Forecast, by Application (Whitening, Rapid Relief, Herbal), by Age Group (Kids, Adults), by Distribution Channel (Supermarket/Hypermarkets, Independent retail stores, Pharmacy, Online sales channel), by Type (Low Sensitive Toothpaste, Highly Sensitive Toothpaste) and Regional Analysis, 2023-2030

Product Code: OIRPC-12669553
Publish Date: 30-10-2023
Page: 200

Global Sensitive Toothpaste Market is valued at approximately USD 1.58 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 5.3% over the forecast period 2023-2030. Sensitive toothpaste is a specialized oral care product designed to alleviate tooth sensitivity and provide relief to individuals having discomfort or pain while consuming hot, cold, sweet, or acidic foods and beverages. It is formulated with ingredients that help reduce sensitivity by targeting the underlying causes and protecting sensitive tooth surfaces. The Sensitive Toothpaste market is expanding because of factors such as increasing oral health concerns and rising tobacco consumption. Sensitive toothpaste is designed to be used as part of a regular oral hygiene routine.

People are actively seeking specialized toothpaste solutions to address tooth sensitivity issues caused by factors such as enamel erosion, gum recession, or exposed dentin. Sensitive toothpaste, formulated with ingredients to alleviate discomfort and protect sensitive teeth, has become a popular choice for consumers aiming to enhance their oral health and alleviate discomfort associated with sensitivity. According to the World Health Organization’s Global Oral Health Status Report, in 2022 oral diseases impact around 3.5 billion people worldwide, with 3 out of every 4 affected people residing in middle-income nations. Caries of permanent teeth affect an estimated 2 billion individuals worldwide, while caries of primary teeth affect 514 million children. Furthermore, in 2020, the global incidence of lip and oral cavity cancer accounts 377, 713 number of new cases and 177, 757 numbers of deaths. Another important factor that drives the Sensitive Toothpaste market is increasing tobacco consumption. Tobacco consumption, particularly smoking, can have negative effects on oral health, including tooth sensitivity. The chemicals and toxins present in tobacco products can damage teeth and gums, leading to various oral health issues. In addition, as per World Health Organization, in 2020, 22.3% of the worldwide population, 36.7% of men, and 7.8% of women consumed cigarettes. Moreover, the rising popularity of whitening toothpaste and increasing demand for herbal toothpaste is anticipated to create lucrative growth opportunities for the market over the forecast period. However, the lack of awareness regarding oral health and rising demand for liquid mouthwash stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Sensitive Toothpaste Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the increasing demand for oral health care and the growing numbers of dental hospitals and clinics in the region. Furthermore, Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as increasing demand for oral care products among consumers in China and India and growing awareness about oral hygiene in the region.

Major market player included in this report are:
Unilever Plc
Amway Corp
Procter & Gamble
Coswell SPA
Colgate-Palmolive Company
Johnson & Johnson Services,Inc
Lion Corporation
Church & Dwight Co,Inc
Patanjali Ayurved

Recent Developments in the Market:
Ø In June 2023, Sensodyne has broadened its offerings in sensitivity and gum care by introducing a product designed to reinforce tooth enamel. The newly launched Sensodyne Sensitivity Gum & Enamel toothpaste boasts a comprehensive Daily Triple Action formula. This innovation is aimed at safeguarding sensitive teeth, counteracting plaque bacteria for improved gum health, and enhancing enamel strength. The product’s novel Micro Foam formulation efficiently targets and eliminates plaque bacteria residing in challenging-to-access areas between teeth and along the gumline, contributing to the restoration of gum well-being.

Global Sensitive Toothpaste Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Application, Age Group, Distribution Channel, Type, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Application
Rapid Relief

By Age Group

By Distribution Channel
Independent retail stores
Online sales channel

By Type
Low Sensitive Toothpaste
Highly Sensitive Toothpaste

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Sensitive Toothpaste Market, by Region, 2020-2030 (USD Billion)
1.2.2. Sensitive Toothpaste Market, by Application, 2020-2030 (USD Billion)
1.2.3. Sensitive Toothpaste Market, by Age Group, 2020-2030 (USD Billion)
1.2.4. Sensitive Toothpaste Market, by Distribution Channel, 2020-2030 (USD Billion)
1.2.5. Sensitive Toothpaste Market, by Type, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Sensitive Toothpaste Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Sensitive Toothpaste Market Dynamics
3.1. Sensitive Toothpaste Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Increasing oral health concerns Rising tobacco consumption.
3.1.2. Market Challenges Lack of awareness regarding oral health Rising demand of liquid mouthwash
3.1.3. Market Opportunities Rising popularity of whitening toothpaste Increasing demand of herbal toothpaste
Chapter 4. Global Sensitive Toothpaste Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Sensitive Toothpaste Market, by Application
5.1. Market Snapshot
5.2. Global Sensitive Toothpaste Market by Application, Performance – Potential Analysis
5.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
5.4. Sensitive Toothpaste Market, Sub Segment Analysis
5.4.1. Whitening
5.4.2. Rapid Relief
5.4.3. Herbal
Chapter 6. Global Sensitive Toothpaste Market, by Age Group
6.1. Market Snapshot
6.2. Global Sensitive Toothpaste Market by Age Group, Performance – Potential Analysis
6.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Age Group 2020-2030 (USD Billion)
6.4. Sensitive Toothpaste Market, Sub Segment Analysis
6.4.1. Kids
6.4.2. Adults
Chapter 7. Global Sensitive Toothpaste Market, by Distribution Channel
7.1. Market Snapshot
7.2. Global Sensitive Toothpaste Market by Distribution Channel, Performance – Potential Analysis
7.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
7.4. Sensitive Toothpaste Market, Sub Segment Analysis
7.4.1. Supermarket/Hypermarkets
7.4.2. Independent retail stores
7.4.3. Pharmacy
7.4.4. Online sales channel
Chapter 8. Global Sensitive Toothpaste Market, by Type
8.1. Market Snapshot
8.2. Global Sensitive Toothpaste Market by Type, Performance – Potential Analysis
8.3. Global Sensitive Toothpaste Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
8.4. Sensitive Toothpaste Market, Sub Segment Analysis
8.4.1. Low Sensitive Toothpaste
8.4.2. Highly Sensitive Toothpaste
Chapter 9. Global Sensitive Toothpaste Market, Regional Analysis
9.1. Top Leading Countries
9.2. Top Emerging Countries
9.3. Sensitive Toothpaste Market, Regional Market Snapshot
9.4. North America Sensitive Toothpaste Market
9.4.1. U.S. Sensitive Toothpaste Market Application breakdown estimates & forecasts, 2020-2030 Age Group breakdown estimates & forecasts, 2020-2030 Distribution Channel breakdown estimates & forecasts, 2020-2030 Type breakdown estimates & forecasts, 2020-2030
9.4.2. Canada Sensitive Toothpaste Market
9.5. Europe Sensitive Toothpaste Market Snapshot
9.5.1. U.K. Sensitive Toothpaste Market
9.5.2. Germany Sensitive Toothpaste Market
9.5.3. France Sensitive Toothpaste Market
9.5.4. Spain Sensitive Toothpaste Market
9.5.5. Italy Sensitive Toothpaste Market
9.5.6. Rest of Europe Sensitive Toothpaste Market
9.6. Asia-Pacific Sensitive Toothpaste Market Snapshot
9.6.1. China Sensitive Toothpaste Market
9.6.2. India Sensitive Toothpaste Market
9.6.3. Japan Sensitive Toothpaste Market
9.6.4. Australia Sensitive Toothpaste Market
9.6.5. South Korea Sensitive Toothpaste Market
9.6.6. Rest of Asia Pacific Sensitive Toothpaste Market
9.7. Latin America Sensitive Toothpaste Market Snapshot
9.7.1. Brazil Sensitive Toothpaste Market
9.7.2. Mexico Sensitive Toothpaste Market
9.8. Middle East & Africa Sensitive Toothpaste Market
9.8.1. Saudi Arabia Sensitive Toothpaste Market
9.8.2. South Africa Sensitive Toothpaste Market
9.8.3. Rest of Middle East & Africa Sensitive Toothpaste Market

Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.1.1. Company 1
10.1.2. Company 2
10.1.3. Company 3
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Unilever Plc Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
10.3.2. Dabur
10.3.3. Amway Corp
10.3.4. Procter & Gamble
10.3.5. Coswell SPA
10.3.6. Colgate-Palmolive Company
10.3.7. Johnson & Johnson Services,Inc
10.3.8. Lion Corporation
10.3.9. Church & Dwight Co,Inc
10.3.10. Patanjali Ayurved
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
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Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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