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Global Safari Tourism Market to reach USD 51.60 billion by the end of 2030

Global Safari Tourism Market Size study & Forecast, by Type (Adventure Safari, Private Safari, Others), by Group (Friends, Families, Couples, Solos), by Booking Mode (Direct Booking, Agents and Affiliates Account, Marketplace Booking) and Regional Analysis, 2023-2030

Product Code: OIRTT-32900790
Publish Date: 20-07-2023
Page: 200

Global Safari Tourism Market is valued approximately at USD 33.37 billion in 2022 and is anticipated to grow with a CAGR of more than 5.60% over the forecast period 2023-2030. Safari tourism involves traveling to natural habitats, primarily in Africa but also in other regions, to observe and experience wildlife in their natural environment. It offers an opportunity to witness and appreciate the diverse range of wildlife species. Safari tours typically involve guided game drives, walking safaris and sometimes even camping in designated areas. Besides wildlife encounters, safari tourism often encompasses cultural interactions, scenic landscapes, and conservation education. It provides a unique and immersive experience for nature enthusiasts and wildlife lovers, allowing them to connect with nature, support local communities, and contribute to the preservation of endangered species and their habitats. Moreover, growing international tourism and rising household disposable income are anticipated market drivers. Furthermore, growing urbanization and increasing cross border connectivity emerged as the growth opportunities in the market during the forecast period of 2023-2030.

According to the World Tourism Organization (UNWTO) in 2022, the global tourism industry experienced a decline in international tourist arrivals, dropping to 406.89 million in 2020. However, there has been a gradual recovery, with numbers increasing to 455.7 million in 2021. Notably, 2022 witnessed a significant rebound, with a remarkable surge in international arrivals reaching approximately 963 million. This recovery in international tourism has positively impacted various sectors, including safari tourism, as more travelers seek out unique and immersive experiences in nature’s wilderness. According to Statista in 2023, the United States had the highest gross adjusted per capita household disposable income among OECD countries in 2021, followed by Luxembourg and Australia. This economic prosperity provides individuals in these countries with the means to engage in leisure activities, including safari tourism. With higher discretionary income, individuals can afford to explore unique and adventurous experiences, such as wildlife safaris, which often come with higher costs due to their exclusive nature and remote locations. However, limited cross border accessibility and Political instability & security concerns may hamper the market growth.

The key regions considered for the Global Safari Tourism Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. The Middle East & Africa region is the dominant region in the global safari tourism market due to its diverse wildlife, rich cultural heritage, and attractive safari destinations. The region’s investment in infrastructure and tourism facilities, along with government support and marketing efforts, has further fueled its dominance. Geographical proximity to key source markets and convenient travel options have also contributed to the region’s appeal. Overall, the Middle East & Africa region offers a unique and well-rounded safari experience, making it a preferred choice for tourists worldwide. Asia Pacific region is experiencing rapid growth in the safari tourism market due to several key factors. These include the region’s diverse wildlife, increasing disposable income and middle-class population, improved tourism infrastructure and proactive government initiatives. The presence of unique safari destinations and the growing interest in wildlife experiences have attracted tourists from both domestic and international markets. The region’s focus on marketing campaigns and collaborations with tour operators has further enhanced its appeal.

Major market player included in this report are:
Wilderness Group Ltd.
Thomas Cook Group
Singita Management Company (Pty) Ltd.
Scott Dunn Limited
Rothschild Safaris
Travel And Beyond Private Limited
Abercrombie & Kent USA LLC.
Gamewatchers Safaris Ltd.
TUI Travel PLC

Recent Developments in the Market:
Ø In May 2023, Travel & Beyond has revealed its plans to renovate the Phinda Forest Lodge located in the &Beyond Phinda Private Game Reserve in KwaZulu Natal, South Africa. Instead of a complete rebuild, the refurbishment will focus on utilizing the existing lodge and room structures to minimize environmental impact. By doing so, the lodge can maintain its original ‘Zulu-zen’ concept while integrating modern architectural features for an enhanced guest experience.
Ø In April 2023, Wilderness introduced the Wilderness Mokete tented camp in the Mababe Concession of Botswana. Located within a vast area of 124,000 acres between the Okavango Delta and Chobe National Park, this secluded retreat provides exceptional opportunities to observe abundant wildlife, such as elephants, buffalos, lions, and hyenas. Serving as the inaugural camp in this area, it offers a unique and unparalleled experience for visitors.
Global Safari Tourism Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Type, Group, Booking Mode, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:
Adventure Safari
Private Safari

By Group:

By Booking Mode:
Direct Booking
Agents And Affiliates Account
Marketplace Booking

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Safari Tourism Market, by region, 2020-2030 (USD Billion)
1.2.2. Safari Tourism Market, by Type, 2020-2030 (USD Billion)
1.2.3. Safari Tourism Market, by Group, 2020-2030 (USD Billion)
1.2.4. Safari Tourism Market, by Booking Mode, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Safari Tourism Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Safari Tourism Market Dynamics
3.1. Safari Tourism Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Growing International Tourism Rising Household Disposable Income
3.1.2. Market Challenges Limited Cross Border Accessibility Political Instability & Security Concerns.
3.1.3. Market Opportunities Growing Urbanization Increasing Cross Border Connectivity
Chapter 4. Global Safari Tourism Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economic
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Safari Tourism Market, by Type
5.1. Market Snapshot
5.2. Global Safari Tourism Market by Type, Performance – Potential Analysis
5.3. Global Safari Tourism Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
5.4. Safari Tourism Market, Sub Segment Analysis
5.4.1. Adventure Safari
5.4.2. Private Safari
5.4.3. Others
Chapter 6. Global Safari Tourism Market, by Group
6.1. Market Snapshot
6.2. Global Safari Tourism Market by Group, Performance – Potential Analysis
6.3. Global Safari Tourism Market Estimates & Forecasts by Group 2020-2030 (USD Billion)
6.4. Safari Tourism Market, Sub Segment Analysis
6.4.1. Friends
6.4.2. Families
6.4.3. Couples
6.4.4. Solos
Chapter 7. Global Safari Tourism Market, by Booking Mode
7.1. Market Snapshot
7.2. Global Safari Tourism Market by Booking Mode, Performance – Potential Analysis
7.3. Global Safari Tourism Market Estimates & Forecasts by Booking Mode 2020-2030 (USD Billion)
7.4. Safari Tourism Market, Sub Segment Analysis
7.4.1. Direct Booking
7.4.2. Agents And Affiliates Account
7.4.3. Marketplace Booking
Chapter 8. Global Safari Tourism Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Safari Tourism Market, Regional Market Snapshot
8.4. North America Safari Tourism Market
8.4.1. U.S. Safari Tourism Market Type breakdown estimates & forecasts, 2020-2030 Group breakdown estimates & forecasts, 2020-2030 Booking Mode breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Safari Tourism Market
8.5. Europe Safari Tourism Market Snapshot
8.5.1. U.K. Safari Tourism Market
8.5.2. Germany Safari Tourism Market
8.5.3. France Safari Tourism Market
8.5.4. Spain Safari Tourism Market
8.5.5. Italy Safari Tourism Market
8.5.6. Rest of Europe Safari Tourism Market
8.6. Asia-Pacific Safari Tourism Market Snapshot
8.6.1. China Safari Tourism Market
8.6.2. India Safari Tourism Market
8.6.3. Japan Safari Tourism Market
8.6.4. Australia Safari Tourism Market
8.6.5. South Korea Safari Tourism Market
8.6.6. Rest of Asia Pacific Safari Tourism Market
8.7. Latin America Safari Tourism Market Snapshot
8.7.1. Brazil Safari Tourism Market
8.7.2. Mexico Safari Tourism Market
8.8. Middle East & Africa Safari Tourism Market
8.8.1. Saudi Arabia Safari Tourism Market
8.8.2. South Africa Safari Tourism Market
8.8.3. Rest of Middle East & Africa Safari Tourism Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Wilderness Group Ltd. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Thomas Cook Group
9.3.3. Singita Management Company (Pty) Ltd.
9.3.4. Scott Dunn Limited
9.3.5. Rothschild Safaris
9.3.6. Travel And Beyond Private Limited
9.3.7. Abercrombie & Kent USA LLC.
9.3.8. Gamewatchers Safaris Ltd.
9.3.9. Backroads
9.3.10. TUI Travel PLC
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
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Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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