Edit Content
Bizwit-Logo-Final

Bizwit Research & Consulting LLP is a global provider of business intelligence & consulting services. We have a strong primary base of key industry leaders along with the chain of industry analysts to analyze the market trends and its future impact in order to estimates and forecast different business segments and markets. 

Global Rum Market to reach USD 16.06 billion by 2028

Global Rum Market Size study, by Type (White Rum, Light/Gold Rum, Dark Rum, Spiced Rum) by Nature (Organic, Conventional), by sales Channel (Business to Business, Business to Consumer) and Regional Forecasts 2022-2028

Product Code: OIRFB-15774218
Publish Date: 27-09-2022
Page: 200

Global Rum Market is valued at approximately USD 11.26 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 5.2% over the forecast period 2022-2028. Among all the spirits, Rum is the second most preferred beverage spirits. It contains a lot of medicinal properties which were not long ago used for troops and soldiers in the war to keep them fit and healthy. It increases the bone density through which it can be inferred that eating in moderation can prevent various health diseases such as osteoporosis and can help prevent arthritis problems as well. In the current scenario, the increasing middle-class disposable income promotes rum sales, which in turn promotes it in urban areas as well. The revenue collected through the sales of rum is highest in the USA as the increasing per capita income inflated from & 62,805 in 2018 to & 69,288 in 2020. There is a sagaciousness going on in the minds of people that, as there is an increase in pressure in work life the consumption of rum is quite comfortable for those people, resulting in a surge in the intake of rum. To drive the market more smoothly and efficiently the rum producers are launching premium and more authentic rum flavours to increase the popularity of the market. Just one of the leading brands in the rum market i.e., Bacardi, has launched its new premium rum named Anejo Cuatro Gold Rum to dominate the premium rum market, which propels the growth of this market. Also, the increasing number of pubs and clubs in the market drives the growth of the rum market. The pub market is estimated to grow by 26 billion USD between 2021 and 2026. However, different spirits such as scotch and whiskey spirits, directly challenge the rum market. Also, the market availability of non-alcoholic beverages gives quite a competition to the rum market which smother the market growth throughout the forecast period of 2022-2028.

The key regions considered for the Global Rum Market study includes Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America dominated the space in terms of revenue in 2021, owing to the factor of the existence of premium brands of rum and the healthy competition between different spirits which drives each other’s market. The Asia Pacific is expected to grow significantly during the forecast period, owing to the factors that the largest consumer demand for rum is present in South Asia. The dominance over the market for the largest number of consumers lies in India and the Philippines. India is also looking forward to providing a better customer experience through high growth in premium rum categories.

Major market players included in this report are:
Demerara Distillers Limited
Amrut Distilleries Limited
Bacardi Limited
Brugal
Diageo plc
Campari Group
La Martiniquaise
Pernod Ricard
RadicoKhaitan Limited
Stock Spirits Group
The objective of the study is to define the market sizes of different segments & countries in recent years and to forecast the values for the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
White Rum
Light/Gold Rum
Dark Rum
Spiced Rum
By Nature:
Organic
Conventional
By Sales Channel:
Business to Business
Business to Consumer
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Rum Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Billion)
1.2.1. Global Rum Market, by Region, 2020-2028 (USD Billion)
1.2.2. Global Rum Market, by Type, 2020-2028 (USD Billion)
1.2.3. Global Rum Market, by Nature, 2020-2028 (USD Billion)
1.2.4. Global Rum Market, by Sales Channel, 2020-2028 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Rum Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Rum Market Dynamics
3.1. Rum Market Impact Analysis (2020-2028)
3.1.1. Market Drivers
3.1.1.1. Increasing middle-class disposable income
3.1.1.2. Launching of more premium and authentic rum flavour
3.1.2. Market Challenges
3.1.2.1. Availability of non-alcoholic beverages
3.1.2.2. Different spirits directly challenge rum market
3.1.3. Market Opportunities
3.1.3.1. Increasing Pubs market
3.1.3.2. Increasing trend among millennials.
Chapter 4. Global Rum Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2028)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 market scenario
Chapter 6. Global Rum Market, by Type
6.1. Market Snapshot
6.2. Global Rum Market by Type, Performance – Potential Analysis
6.3. Global Rum Market Estimates & Forecasts by Type 2018-2028 (USD Billion)
6.4. Rum Market, Sub Segment Analysis
6.4.1. White Rum
6.4.2. Light/Gold Rum
6.4.3. Dark Rum
6.4.4. Spiced Rum
Chapter 7. Global Rum Market, by Nature
7.1. Market Snapshot
7.2. Global Rum Market by Nature, Performance – Potential Analysis
7.3. Global Rum Market Estimates & Forecasts by Nature 2018-2028 (USD Billion)
7.4. Rum Market, Sub Segment Analysis
7.4.1. Organic
7.4.2. Conventional
Chapter 8. Global Rum Market, by Sales Channel
8.1. Market Snapshot
8.2. Global Rum Market by Sales Channel, Performance – Potential Analysis
8.3. Global Rum Market Estimates & Forecasts by Sales Channel 2018-2028 (USD Billion)
8.4. Rum Market, Sub Segment Analysis
8.4.1. Business to Business
8.4.2. Business to Consumer
Chapter 9. Global Rum Market, Regional Analysis
9.1. Rum Market, Regional Market Snapshot
9.2. North America Rum Market
9.2.1. U.S. Rum Market
9.2.1.1. Type estimates & forecasts, 2018-2028
9.2.1.2. Nature estimates & forecasts, 2018-2028
9.2.1.3. Sales Channel estimates & forecasts, 2018-2028
9.2.2. Canada Rum Market
9.3. Europe Rum Market Snapshot
9.3.1. U.K. Rum Market
9.3.2. Germany Rum Market
9.3.3. France Rum Market
9.3.4. Spain Rum Market
9.3.5. Italy Rum Market
9.3.6. Rest of Europe Rum Market
9.4. Asia-Pacific Rum Market Snapshot
9.4.1. China Rum Market
9.4.2. India Rum Market
9.4.3. Japan Rum Market
9.4.4. Australia Rum Market
9.4.5. South Korea Rum Market
9.4.6. Rest of Asia Pacific Rum Market
9.5. Latin America Rum Market Snapshot
9.5.1. Brazil Rum Market
9.5.2. Mexico Rum Market
9.6. Rest of The World Rum Market

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Demerara Distillers Limited
10.2.1.1. Key Information
10.2.1.2. Overview
10.2.1.3. Financial (Subject to Data Availability)
10.2.1.4. Product Summary
10.2.1.5. Recent Developments
10.2.2. Amrut Distilleries Limited
10.2.3. Bacardi Limited
10.2.4. Brugal
10.2.5. Diageo plc
10.2.6. Gruppo Campari
10.2.7. La Martiniquaise
10.2.8. Pernod Ricard
10.2.9. RadicoKhaitan Limited
10.2.10. Stock Spirits Group
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

Need Assistance

Contact Person -
Krishant Mennon
Call us @
+ 91 99931 15879
Email: sales@bizwitresearch.com

Checkout

Why Choose Us?

Quality over Quantity

Backed by 60+ paid data sources our reports deliver crisp insights with no compromise quality.

Analyst Support

24x7 Chat Support plus
free analyst hours with every purchase

Flawless Methodology

Our 360-degree approach of market study, our research methods leave stones unturned.

Enquiry Now