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Global Podcast Advertising Market to reach USD XX billion by the end of 2030

Global Podcast Advertising Market Size study & Forecast, by Ad Type (Pre-roll Ads, Host-read Ads, Supplied Ads), By Campaign Type, By Content Genre (New & Politics, Society & Culture), By End-user, and Regional Analysis, 2023-2030

Product Code: ICTEITS-33895096
Publish Date: 10-03-2024
Page: 200

Global Podcast Advertising Market is valued approximately at USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2023-2030. The podcast advertising market refers to the industry segment dedicated to promoting products, services, or brands through audio advertisements inserted into podcasts. These advertisements can take various formats, including host-read endorsements, pre-recorded spots, sponsorships, and branded content. The market encompasses advertisers, podcast creators, advertising agencies, ad networks, and technology platforms facilitating ad insertion and measurement. The market growth is driven by key factors such as surge in the adoption of influencer marketing strategies, collaborations between brands and podcast creators, and expansion of podcast audience.
As per Statista, the surging interest in podcasts is reflected in the global number of listeners, which soared to a record high of 485 million consumers worldwide in 2020. As the podcast market continues to expand, projections indicate a further increase to over 800 million users by 2025. In the United States, 44% of respondents aged 26 to 35 reported listening to podcasts, compared to only 22% of users over the age of 56. Similar trends are observed in other countries such as Canada, Germany, and the United Kingdom. also, podcast publisher Wondery is projected to grow its revenue from $10 million in 2018 to USD 25 million in 2019. This forecast aligns with the company’s plans to extend its reach to a global audience, capitalizing on the expanding international podcast market. Wondery ranks among the largest podcast publishers in the United States, according to listener metrics. However, measurement and attribution Challenges, Ad Fraud and Brand Safety Concerns stifle market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Podcast Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa.
The North America region held the largest market share in 2022. the U.S. commanded over XX% of the regional market revenue, primarily due to its rapid technology adoption and mature audience base. Moreover, Canada’s market is witnessing growth in audience size and engagement. Publishers are focusing on enhancing ad services, while companies are integrating audio-on-demand podcast strategies into their platforms. Additionally, the Asia Pacific region is projected to experience fastest growth, with a forecasted CAGR exceeding XX over the forecast period. The proliferation of digital devices, coupled with the increasing accessibility and popularity of podcast content, is driving market expansion in the region. Podcast streaming has become a preferred method for staying updated with new content among the region’s population, with usage patterns varying across regions, age groups, and genders.

Major market player included in this report are:
Liberated Syndication
AdvertiseCast, LLC
Amazon.com, Inc.
Audacy, Inc.
SoundCloud Limited
Spotify AB
Stitcher Media LLC
SXM Media
Recent Developments in the Market:
Ø In June 2023, Acast launched host-read sponsorships on its self-serve podcast advertising platform, allowing advertisers globally to seamlessly book campaigns where podcast hosts personally deliver the sponsor’s message across the Acast marketplace.
Ø In June 2023, Cipla Limited, in collaboration with Schbang, unveiled the flagship campaign #BerokZindagi. This initiative is aimed at raising awareness about inhalers as a safe and effective treatment option for individuals with asthma, marking a significant step in their advocacy efforts.
Global Podcast Advertising Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Ad Type, campaign Type, Content Genre, End-use, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Ad Type:
Pre-Rolls Ads
Host-Read Ads
Supplied Ads
By Campaign Type:
Brand Awareness Ad
Direct Response Ad
Branded Content

By Content Genre:
News and Politics
Society & Culture
By End-use:
Media & Entertainment
IT & Telecommunication
Travel and Tourism
Food & Beverages

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Podcast Advertising Market, by region, 2020-2030 (USD Billion)
1.2.2. Podcast Advertising Market, by Ad Type, 2020-2030 (USD Billion)
1.2.3. Podcast Advertising Market, by Campaign Type, 2020-2030 (USD Billion)
1.2.4. Podcast Advertising Market, by Content Genre, 2020-2030 (USD Billion)
1.2.5. Podcast Advertising Market, by End-use, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Podcast Advertising Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Podcast Advertising Market Dynamics
3.1. Podcast Advertising Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Surge in the adoption of influencer marketing strategies Collaborations between brands and podcast creators Expansion of podcast audience
3.1.2. Market Challenges Measurement and attribution Challenges Ad Fraud and Brand Safety Concerns
3.1.3. Market Opportunities Growing demand for informative and engaging content Rise in popularity of news and politics podcasts
Chapter 4. Global Podcast Advertising Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economic
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Podcast Advertising Market, by Ad Type
5.1. Market Snapshot
5.2. Global Podcast Advertising Market by Ad Type, Performance – Potential Analysis
5.3. Global Podcast Advertising Market Estimates & Forecasts by Ad Type 2020-2030 (USD Billion)
5.4. Podcast Advertising Market, Sub Segment Analysis
5.4.1. Pre-Rolls Ads
5.4.2. Host-Read Ads
5.4.3. Supplied Ads
Chapter 6. Global Podcast Advertising Market, by Campaign Type
6.1. Market Snapshot
6.2. Global Podcast Advertising Market by Campaign Type, Performance – Potential Analysis
6.3. Global Podcast Advertising Market Estimates & Forecasts by Campaign Type 2020-2030 (USD Billion)
6.4. Podcast Advertising Market, Sub Segment Analysis
6.4.1. Brand Awareness Ad
6.4.2. Direct Response Ad
6.4.3. Branded Content
Chapter 7. Global Podcast Advertising Market, by Content Genre
7.1. Market Snapshot
7.2. Global Podcast Advertising Market by Content Genre, Performance – Potential Analysis
7.3. Global Podcast Advertising Market Estimates & Forecasts by Content Genre 2020-2030 (USD Billion)
7.4. Podcast Advertising Market, Sub Segment Analysis
7.4.1. News and Politics
7.4.2. Society & Culture
7.4.3. Comedy
7.4.4. Sports
7.4.5. Others
Chapter 8. Global Podcast Advertising Market, by End-use
8.1. Market Snapshot
8.2. Global Podcast Advertising Market by End-use, Performance – Potential Analysis
8.3. Global Podcast Advertising Market Estimates & Forecasts by End-use 2020-2030 (USD Billion)
8.4. Podcast Advertising Market, Sub Segment Analysis
8.4.1. BFSI
8.4.2. Media & Entertainment
8.4.3. Retail
8.4.4. IT & Telecommunication
8.4.5. Healthcare
8.4.6. Automotive
8.4.7. Travel and Tourism
8.4.8. Food & Beverages
8.4.9. Others
Chapter 9. Global Podcast Advertising Market, Regional Analysis
9.1. Top Leading Countries
9.2. Top Emerging Countries
9.3. Podcast Advertising Market, Regional Market Snapshot
9.4. North America Podcast Advertising Market
9.4.1. U.S. Podcast Advertising Market Ad Type breakdown estimates & forecasts, 2020-2030 Campaign Type breakdown estimates & forecasts, 2020-2030 Content Genre breakdown estimates & forecasts, 2020-2030 End-use breakdown estimates & forecasts, 2020-2030
9.4.2. Canada Podcast Advertising Market
9.5. Europe Podcast Advertising Market Snapshot
9.5.1. U.K. Podcast Advertising Market
9.5.2. Germany Podcast Advertising Market
9.5.3. France Podcast Advertising Market
9.5.4. Spain Podcast Advertising Market
9.5.5. Italy Podcast Advertising Market
9.5.6. Rest of Europe Podcast Advertising Market
9.6. Asia-Pacific Podcast Advertising Market Snapshot
9.6.1. China Podcast Advertising Market
9.6.2. India Podcast Advertising Market
9.6.3. Japan Podcast Advertising Market
9.6.4. Australia Podcast Advertising Market
9.6.5. South Korea Podcast Advertising Market
9.6.6. Rest of Asia Pacific Podcast Advertising Market
9.7. Latin America Podcast Advertising Market Snapshot
9.7.1. Brazil Podcast Advertising Market
9.7.2. Mexico Podcast Advertising Market
9.8. Middle East & Africa Podcast Advertising Market
9.8.1. Saudi Arabia Podcast Advertising Market
9.8.2. South Africa Podcast Advertising Market
9.8.3. Rest of Middle East & Africa Podcast Advertising Market

Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.1.1. Company 1
10.1.2. Company 2
10.1.3. Company 3
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Liberated Syndication Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
10.3.2. AdvertiseCast, LLC
10.3.3. Amazon.com, Inc.
10.3.4. Acast
10.3.5. Audacy, Inc.
10.3.6. Podbean
10.3.7. SoundCloud Limited
10.3.8. Spotify AB
10.3.9. Stitcher Media LLC
10.3.10. SXM Media
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

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Data Collection:
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To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
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To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
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The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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