Edit Content

Bizwit Research & Consulting LLP is a global provider of business intelligence & consulting services. We have a strong primary base of key industry leaders along with the chain of industry analysts to analyze the market trends and its future impact in order to estimates and forecast different business segments and markets. 

Global Playout Automation & Channel-in-a-box Market to reach USD XX billion by the end of 2030

Global Playout Automation & Channel-in-a-box Market Size study & Forecast, by Product (Software, Hardware), by Application (Live Playout Automation, Channel in a box), by Deployment (On-premises, Cloud), by Technology (IP Based, SDI Based), and Regional Analysis, 2023-2030

Product Code: ENGE-85339757
Publish Date: 10-03-2024
Page: 200

Global Playout Automation & Channel-in-a-box Market is valued approximately at USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2023-2030. Playout Automation & Channel-in-a-Box technology streamlines video content management for broadcast TV. It automates playout, allowing broadcasters to centralize media storage and control processing, delivery and playout of multiple channels concurrently. Integrating audio, graphics, clips, and server automation enhances workflow efficiency. The market’s growth stems from rising demand for seamlessly integrated signal processing, expanding digital media adoption, and new market applications.

Playout automation and channel-in-a-box technologies play pivotal roles in television and radio, ensuring the quality and visual appeal of content for audiences. Market growth in the forecast period is anticipated to be fueled by increasing demand for cost-effective ownership, simplified operations, and enhanced channel presentation capabilities. As per Statista, in 2022, revenue in the global TV, Radio & Multimedia segment totaled USD 181 billion, reflecting a 2.2% decline from the previous year’s figures. Also, in 2024, the European TV, Radio & Multimedia market generated revenue of USD 50.2 billion, with an estimated annual growth rate of 1.50% from 2024 to 2028. Comparatively, China leads globally, with revenue reaching USD 39.9 billion in 2024. Per capita revenue in the TV, Radio & Multimedia market amounts to USD 59.52 in 2024. By 2028, market volume is forecasted to reach 435.8 million units, with an anticipated 2.2% growth in 2025. However, high cost and lack of standard testing practices stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Playout Automation & Channel-in-a-box Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the regional market with largest market share in 2022 within the playout automation and channel-in-a-box market. The dominance is attributed to continuous advancement in research and development, particularly in television broadcasting technologies, within the United States. The Asia-Pacific region is forecasted to experience the fastest growth between 2023 and 2030, driven by an increasing television audience and heightened demand for enhanced channel presentation.

Major market player included in this report are:
Imagine Communications 9u.S.)
Anyware Video (France)
Athenahealth, Inc. (U.S.)
Aveco s.r.o., (Czechia)
Axel Technologies Private Limited (India)
Broadstream (U.S.)
Evertz (Canada)
Florical Systems (U.S.)
Grass Valley Canada (Canada)
Hardata (U.S.)

Recent Developments in the Market:
Global Playout Automation & Channel-in-a-box Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Product, Application, Deployment, Technology, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:

By Application:
Live Playout Automation
Channel in a Box

By Deployment:
By Technology:
IP based
SDI based

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Playout Automation & Channel-in-a-box Market, by region, 2020-2030 (USD Billion)
1.2.2. Playout Automation & Channel-in-a-box Market, by Product, 2020-2030 (USD Billion)
1.2.3. Playout Automation & Channel-in-a-box Market, by Application, 2020-2030 (USD Billion)
1.2.4. Playout Automation & Channel-in-a-box Market, by Deployment, 2020-2030 (USD Billion)
1.2.5. Playout Automation & Channel-in-a-box Market, by Technology, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Playout Automation & Channel-in-a-box Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Playout Automation & Channel-in-a-box Market Dynamics
3.1. Playout Automation & Channel-in-a-box Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Growing technological advancements and cost reduction Increasing adoption of playout automation software and solutions Growth and expansion of broadcasting industry Adoption of digital media
3.1.2. Market Challenges High cost and lack of standard testing practices
3.1.3. Market Opportunities Increasing number of channels and fierce competition Technological advancement
Chapter 4. Global Playout Automation & Channel-in-a-box Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economic
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Playout Automation & Channel-in-a-box Market, by Product
5.1. Market Snapshot
5.2. Global Playout Automation & Channel-in-a-box Market by Product, Performance – Potential Analysis
5.3. Global Playout Automation & Channel-in-a-box Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
5.4. Playout Automation & Channel-in-a-box Market, Sub Segment Analysis
5.4.1. Software
5.4.2. Hardware
Chapter 6. Global Playout Automation & Channel-in-a-box Market, by Application
6.1. Market Snapshot
6.2. Global Playout Automation & Channel-in-a-box Market by Application, Performance – Potential Analysis
6.3. Global Playout Automation & Channel-in-a-box Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
6.4. Playout Automation & Channel-in-a-box Market, Sub Segment Analysis
6.4.1. Live Playout Automation
6.4.2. Channel in a Box
Chapter 7. Global Playout Automation & Channel-in-a-box Market, by Deployment
7.1. Market Snapshot
7.2. Global Playout Automation & Channel-in-a-box Market by Deployment, Performance – Potential Analysis
7.3. Global Playout Automation & Channel-in-a-box Market Estimates & Forecasts by Deployment 2020-2030 (USD Billion)
7.4. Playout Automation & Channel-in-a-box Market, Sub Segment Analysis
7.4.1. On-premise
7.4.2. Cloud
Chapter 8. Global Playout Automation & Channel-in-a-box Market, by Technology
8.1. Market Snapshot
8.2. Global Playout Automation & Channel-in-a-box Market by Technology, Performance – Potential Analysis
8.3. Global Playout Automation & Channel-in-a-box Market Estimates & Forecasts by Technology 2020-2030 (USD Billion)
8.4. Playout Automation & Channel-in-a-box Market, Sub Segment Analysis
8.4.1. IP Based
8.4.2. SDI Based
Chapter 9. Global Playout Automation & Channel-in-a-box Market, Regional Analysis
9.1. Top Leading Countries
9.2. Top Emerging Countries
9.3. Playout Automation & Channel-in-a-box Market, Regional Market Snapshot
9.4. North America Playout Automation & Channel-in-a-box Market
9.4.1. U.S. Playout Automation & Channel-in-a-box Market Product breakdown estimates & forecasts, 2020-2030 Application breakdown estimates & forecasts, 2020-2030 Deployment breakdown estimates & forecasts, 2020-2030 Technology breakdown estimates & forecasts, 2020-2030
9.4.2. Canada Playout Automation & Channel-in-a-box Market
9.5. Europe Playout Automation & Channel-in-a-box Market Snapshot
9.5.1. U.K. Playout Automation & Channel-in-a-box Market
9.5.2. Germany Playout Automation & Channel-in-a-box Market
9.5.3. France Playout Automation & Channel-in-a-box Market
9.5.4. Spain Playout Automation & Channel-in-a-box Market
9.5.5. Italy Playout Automation & Channel-in-a-box Market
9.5.6. Rest of Europe Playout Automation & Channel-in-a-box Market
9.6. Asia-Pacific Playout Automation & Channel-in-a-box Market Snapshot
9.6.1. China Playout Automation & Channel-in-a-box Market
9.6.2. India Playout Automation & Channel-in-a-box Market
9.6.3. Japan Playout Automation & Channel-in-a-box Market
9.6.4. Australia Playout Automation & Channel-in-a-box Market
9.6.5. South Korea Playout Automation & Channel-in-a-box Market
9.6.6. Rest of Asia Pacific Playout Automation & Channel-in-a-box Market
9.7. Latin America Playout Automation & Channel-in-a-box Market Snapshot
9.7.1. Brazil Playout Automation & Channel-in-a-box Market
9.7.2. Mexico Playout Automation & Channel-in-a-box Market
9.8. Middle East & Africa Playout Automation & Channel-in-a-box Market
9.8.1. Saudi Arabia Playout Automation & Channel-in-a-box Market
9.8.2. South Africa Playout Automation & Channel-in-a-box Market
9.8.3. Rest of Middle East & Africa Playout Automation & Channel-in-a-box Market

Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.1.1. Company 1
10.1.2. Company 2
10.1.3. Company 3
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Imagine Communications 9u.S.) Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
10.3.2. Anyware Video (France)
10.3.3. Athenahealth, Inc. (U.S.)
10.3.4. Aveco s.r.o., (Czechia)
10.3.5. Axel Technologies Private Limited (India)
10.3.6. Broadstream (U.S.)
10.3.7. Evertz (Canada)
10.3.8. Florical Systems (U.S.)
10.3.9. Grass Valley Canada (Canada)
10.3.10. Hardata (U.S.)
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

Need Assistance

Contact Person -
Krishant Mennon
Call us @
+ 91 99931 15879
Email: sales@bizwitresearch.com


Why Choose Us?

Quality over Quantity

Backed by 60+ paid data sources our reports deliver crisp insights with no compromise quality.

Analyst Support

24x7 Chat Support plus
free analyst hours with every purchase

Flawless Methodology

Our 360-degree approach of market study, our research methods leave stones unturned.

Enquiry Now