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Global Over The Top (OTT) Devices And Services Market is valued at approximately USD 190.5 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 24.3% during the forecast period 2023-2030. OTT (Over-the-Top) Devices and Services refers to the ecosystem of gear, software, and services that transmit audio, video, and other material via the internet without forcing customers to sign up for a typical cable or satellite pay-TV service. It comprises systems that bypass cable, broadcast, and other traditional distribution channels to give viewers with streaming media content directly via the internet. The Global Over The Top (OTT) Devices And Services Market is expanding because of factors such as significant expansion of the media and entertainment industries, increasing demand for high-quality streaming video on smart devices and deployment of innovative technologies by OTT service providers, such as voice command control, gesture input, and others, is a major industry driver.
To establish unique and fascinating collaborations, the producers are working with OTT platforms. Voice command control, gesture input, and other advanced technologies are being integrated into OTT devices which improves the user experience, making services more appealing and user-friendly. AI application by OTT service providers is a major trend with enormous market growth potential. AI is utilized to analyze user preferences and to provide tailored and premium content. Several industry participants, including Hulu and Amazon Prime, are introducing “lite pay-TV” services to provide linear channels at a reduced cost in comparison to traditional ones. For example, TV channel subscriptions on top of an existing subscription were made available to users of Amazon.com Inc.’s Prime video subscription platform in 2022 for a nominal price. The OTT subscriber base has grown significantly in recent years as a result of these initiatives by industry players. The trend of portability, combined with increased use of small-sized plug-and-play OTT devices and the fact that Over-The-Top (OTT) communication services function via the internet and typically do not impose data or activity limits on their users is playing a great role in developing valuable market opportunities. Furthermore, rising mobile video viewership in developing countries has allowed top OTT service providers in the region to deploy mobile-based subscription models. This element is also likely to generate additional market opportunities. However, Legitimate streaming media businesses and content creators lose money as a result of piracy. Distribution of intellectual content without authorization can result in large financial damages which can affect the market throughout the forecast period of 2023-2030.
The key regions considered for the Global Over The Top (OTT) Devices And Services Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022. The region’s do can be attributed to industrialized economies such as the United States and Canada investing heavily in and developing new technology. The region also has a high degree of Internet and smartphone adoption, which should contribute to positive market growth. Furthermore, internet service providers in the region are making the necessary investments in modern and dependable network infrastructure to support the region’s ever-increasing data traffic. Asia-Pacific is expected to be the fastest growing region for the Over-The-Top Devices And Services Market International OTT service providers have poured a lot of money into the area in an attempt to take advantage of the growing popularity of subscription OTT among users. Due to the steadily increasing number of subscribers, nations such as China and India are among the top contributors to regional income.
Major market player included in this report are:
Disney + Hotstar
Google LLC
Amazon.com, Inc.
Limelight Networks Inc.
Netflix, Inc.
Roku, Inc.
WarnerMedia Direct, LLC (HBO Max)
Hulu, LLC
Tencent Holdings Ltd.
Akamai Technologies
Recent Developments in the Market:
Ø In May 2023, Jio Fibre and OTTplay Premium partnered to give Jio Set-Top Box customers 19 OTTs. OTTplay Premium is well-known for its diverse and high-quality content, which is meant to provide users with a personalized, smooth, and premium streaming experience. Customers with Jio set-top boxes could use this connection to download the OTTplay app from the Jio Store and gain access to popular OTT platforms such as Sony Liv, Zee5, Lionsgate, FanCode, and 15 more all under one roof.
Ø In October 2022, Vislink announced and unveiled a new collaboration with sports OTT provider StreamViral as part of their exposition. Vislink, a major provider of broadcast live streaming production technology, provided an OTT playout and distribution infrastructure to go along with its AI cameras, which are capable of producing thrilling sports productions without requiring live camera operators.
Global Over The Top (OTT) Devices And Services Market Report Scope:
ü Historical Data – 2021 – 2022
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered -Type, Devices, Services, OTT Business model, Platform, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
OTT Services
OTT Devices
By Devices:
Streaming Media Players
Streaming Sticks
By Services:
OTT Media Services
OTT Communication Services
By OTT Business Model:
AVOD (Ad-based Video on Demand)
SVOD (Subscription Video on Demand)
TVOD (Transactional Video on Demand)
By Platform:
Smart Phones
Smart TVs & Set-top Box
Desktop & Laptop
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2023-2030 (USD Billion)
1.2.1. Global Over The Top (OTT) Devices And Services Market, by Region, 2023-2030 (USD Billion)
1.2.2. Global Over The Top (OTT) Devices And Services Market, by Type, 2023-2030 (USD Billion)
1.2.3. Global Over The Top (OTT) Devices And Services Market, by Devices, 2023-2030 (USD Billion)
1.2.4. Global Over The Top (OTT) Devices And Services Market, by Services, 2023-2030 (USD Billion)
1.2.5. Global Over The Top (OTT) Devices And Services Market, by OTT Business model, 2023-2030 (USD Billion)
1.2.6. Global Over The Top (OTT) Devices And Services Market, by Platform, 2023-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Over The Top (OTT) Devices And Services Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Over The Top (OTT) Devices And Services Market Dynamics
3.1. Over The Top (OTT) Devices And Services Market Impact Analysis (2023-2030)
3.1.1. Market Drivers
3.1.1.1. Increasing demand for high-quality streaming video on smart-devices
3.1.1.2. Deployment of innovative technologies by OTT service providers
3.1.1.3. Advancements in communication infrastructure and increased internet penetration
3.1.2. Market Challenges
3.1.2.1. Producers face reduced demand due to rising prevalence of pirated content
3.1.3. Market Opportunities
3.1.3.1. Rising OTT market help companies using viewer analytics for customized content stand out in differentiation.
3.1.3.2. Increase in number of smart devices leverages demand for OTT devices and services
Chapter 4. Global Over The Top (OTT) Devices And Services Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Over The Top (OTT) Devices And Services Market, by Type
5.1. Market Snapshot
5.2. Global Over The Top (OTT) Devices And Services Market by Type, Performance – Potential Analysis
5.3. Global Over The Top (OTT) Devices And Services Market Estimates & Forecasts by Type 2023-2030 (USD Billion)
5.4. Over The Top (OTT) Devices And Services Market, Sub Segment Analysis
5.4.1. OTT Services
5.4.2. OTT Devices
Chapter 6. Global Over The Top (OTT) Devices And Services Market, by Devices
6.1. Market Snapshot
6.2. Global Over The Top (OTT) Devices And Services Market by Devices, Performance – Potential Analysis
6.3. Global Over The Top (OTT) Devices And Services Market Estimates & Forecasts by Devices 2023-2030 (USD Billion)
6.4. Over The Top (OTT) Devices And Services Market, Sub Segment Analysis
6.4.1. Streaming Media Players
6.4.2. Streaming Sticks
Chapter 7. Global Over The Top (OTT) Devices And Services Market, by Services
7.1. Market Snapshot
7.2. Global Over The Top (OTT) Devices And Services Market by Services, Performance – Potential Analysis
7.3. Global Over The Top (OTT) Devices And Services Market Estimates & Forecasts by Services 2023-2030 (USD Billion)
7.4. Over The Top (OTT) Devices And Services Market, Sub Segment Analysis
7.4.1. OTT Media Services
7.4.2. OTT Communication Services
Chapter 8. Global Over The Top (OTT) Devices And Services Market, by OTT Business model
8.1. Market Snapshot
8.2. Global Over The Top (OTT) Devices And Services Market by OTT Business model, Performance – Potential Analysis
8.3. Global Over The Top (OTT) Devices And Services Market Estimates & Forecasts by OTT Business model 2023-2030 (USD Billion)
8.4. Over The Top (OTT) Devices And Services Market, Sub Segment Analysis
8.4.1. AVOD (Ad-based Video on Demand)
8.4.2. SVOD (Subscription Video on Demand)
8.4.3. TVOD (Transactional Video on Demand)
Chapter 9. Global Over The Top (OTT) Devices And Services Market, by Platform
9.1. Market Snapshot
9.2. Global Over The Top (OTT) Devices And Services Market by Platform, Performance – Potential Analysis
9.3. Global Over The Top (OTT) Devices And Services Market Estimates & Forecasts by Platform 2023-2030 (USD Billion)
9.4. Over The Top (OTT) Devices And Services Market, Sub Segment Analysis
9.4.1. Smart Phones
9.4.2. Smart TVs & Set-top Box
9.4.3. Desktop & Laptop
9.4.4. Others
Chapter 10. Global Over The Top (OTT) Devices And Services Market, Regional Analysis
10.1. Top Leading Countries
10.2. Top Emerging Countries
10.3. Over The Top (OTT) Devices And Services Market, Regional Market Snapshot
10.4. North America Over The Top (OTT) Devices And Services Market
10.4.1. U.S. Over The Top (OTT) Devices And Services Market
10.4.1.1. Type breakdown estimates & forecasts, 2023-2030
10.4.1.2. Devices breakdown estimates & forecasts, 2023-2030
10.4.1.3. Services breakdown estimates & forecasts, 2023-2030
10.4.1.4. OTT Business model breakdown estimates & forecasts, 2023-2030
10.4.1.5. Platform breakdown estimates & forecasts, 2023-2030
10.4.2. Canada Over The Top (OTT) Devices And Services Market
10.5. Europe Over The Top (OTT) Devices And Services Market Snapshot
10.5.1. U.K. Over The Top (OTT) Devices And Services Market
10.5.2. Germany Over The Top (OTT) Devices And Services Market
10.5.3. France Over The Top (OTT) Devices And Services Market
10.5.4. Spain Over The Top (OTT) Devices And Services Market
10.5.5. Italy Over The Top (OTT) Devices And Services Market
10.5.6. Rest of Europe Over The Top (OTT) Devices And Services Market
10.6. Asia-Pacific Over The Top (OTT) Devices And Services Market Snapshot
10.6.1. China Over The Top (OTT) Devices And Services Market
10.6.2. India Over The Top (OTT) Devices And Services Market
10.6.3. Japan Over The Top (OTT) Devices And Services Market
10.6.4. Australia Over The Top (OTT) Devices And Services Market
10.6.5. South Korea Over The Top (OTT) Devices And Services Market
10.6.6. Rest of Asia Pacific Over The Top (OTT) Devices And Services Market
10.7. Latin America Over The Top (OTT) Devices And Services Market Snapshot
10.7.1. Brazil Over The Top (OTT) Devices And Services Market
10.7.2. Mexico Over The Top (OTT) Devices And Services Market
10.8. Middle East & Africa Over The Top (OTT) Devices And Services Market
10.8.1. Saudi Arabia Over The Top (OTT) Devices And Services Market
10.8.2. South Africa Over The Top (OTT) Devices And Services Market
10.8.3. Rest of Middle East & Africa Over The Top (OTT) Devices And Services Market
Chapter 11. Competitive Intelligence
11.1. Key Company SWOT Analysis
11.1.1. Company 1
11.1.2. Company 2
11.1.3. Company 3
11.2. Top Market Strategies
11.3. Company Profiles
11.3.1. Disney + Hotstar
11.3.1.1. Key Information
11.3.1.2. Overview
11.3.1.3. Financial (Subject to Data Availability)
11.3.1.4. Product Summary
11.3.1.5. Recent Developments
11.3.2. Google LLC
11.3.3. Amazon.com, Inc.
11.3.4. Limelight Networks Inc.
11.3.5. Netflix, Inc.
11.3.6. Roku, Inc.
11.3.7. WarnerMedia Direct, LLC (HBO Max)
11.3.8. Hulu, LLC
11.3.9. Tencent Holdings Ltd.
11.3.10. Akamai Technologies
Chapter 12. Research Process
12.1. Research Process
12.1.1. Data Mining
12.1.2. Analysis
12.1.3. Market Estimation
12.1.4. Validation
12.1.5. Publishing
12.2. Research Attributes
12.3. Research Assumption
At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.
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