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Global Online Video Platform Market to reach USD 36.44 billion by the end of 2030.

Global Online Video Platform Market Size Study & Forecast, by Type (Video processing, Video management, Video distribution, Video analytics, Others), by Component (Solution, Services), by Streaming Type (Live streaming, Video on demand), by End-user (Media & entertainment, BFSI, Retail, Education, IT and telecom, Others), and Regional Analysis, 2023-2030

Product Code: ICTEITS-86368103
Publish Date: 20-02-2024
Page: 200

Global Online Video Platform Market is valued at approximately USD 8.09 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 20.7% during the forecast period 2023-2030. An Online Video Platform (OVP) is a fee-based software that enables content owners to transcode, manage, publish, track, and monetize video content online. It supports live streaming, recording, and on-demand hosting, gaining traction on handheld devices such as smartphones and tablets due to their compatibility with playing video content anytime, anywhere. Operating on a Software as a Service (SaaS) model, an OVP allows video producers to efficiently handle input, conversion, management, publishing, analysis, storage, and monetization of online videos. This model caters to the growing preference for online video content over traditional methods such as television. Media and entertainment industries are increasingly relying on OVPs to streamline video content processes, contributing to the global market’s expansion. The surge in online video production investments, coupled with increased spending on online video advertising are the leading factors that are fueling the market growth across the globe.

In addition, the increasing penetration of internet and smartphones strengthens the market reach of online video platforms for smooth video streaming experiences, which, in turn, augmenting the market demand at a substantial rate. According to the International Telecommunication Union, in 2012, the global internet user base was estimated at around 2.4 billion individuals. This figure has consistently grown at a rate of 8.24%, reaching approximately 5.3 billion internet users by the year 2022.. The adoption of smartphones and tablets has made online video consumption easily accessible, with OVPs capitalizing on mobile technology. Also, the rising popularity of online video content over traditional media has led to increased demand for OVPs, as users increasingly turn to online platforms for entertainment, education, and information, driving market expansion. Live streaming features on platforms such as Twitch and YouTube garner massive audiences for gaming, e-commerce, concerts, and real-time events. Moreover, the increasing investment in online video production, as well as the advancements in video technology presents various lucrative opportunities over the forecast years. However, the possibilities of network congestion due to slow networks and the availability of open-source video platforms are hindering the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Online Video Platform Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the rising implementation of advanced 5G network technology, enhancing the speed and agility of online video platforms. Additionally, a high number of enterprises are leveraging these platforms to promote their products and services, thereby enhancing their brand identity. Whereas, Asia Pacific is expected to grow at the fastest CAGR over the forecast years. The growing use of video-on-demand and live-streaming videos on online platforms within the media and entertainment sector, facilitated by increasing internet penetration in the region is significantly propelling the market demand. The popularity of user-generated video content on free hosting platforms such as YouTube is contributing significantly to the surge in online video platform usage. Moreover, the availability of live video streaming features on social media platforms such as Facebook and LinkedIn are further amplifying the overall user base on online video platforms, which is fueling market growth.

Major market players included in this report are:
Akamai Technologies
Brightcove Inc.
Comcast Cable Communications Management, LLC
Endavo Media.
Frame.io, Inc.
Kaltura, Inc.
Limelight Networks
Longtail Ad Solutions, Inc. (JW PLAYER)
MediaMelon Inc
Ooyala Inc. (Telstra)

Recent Developments in the Market:
Ø In April 2023, Akamai, a U.S.-based content delivery network company, unveiled innovative cloud-based streaming video computing capabilities during the 2023 NAB Show. These enhancements were designed to support Over-the-Top (OTT) operators in delivering superior, customized video experiences to users while simultaneously reducing operational costs and enhancing content monetization efforts. Akamai also introduced modifications to its Common Media Client Data (CMCD) specification and expanded its program by incorporating new Qualified Computing Partners.
Ø In March 2022, K16 Solutions announced the company’s collaboration with Panopto Partner, aiming to streamline the transition for customers migrating from legacy providers to Panopto’s video platform. This partnership is set to enhance the previously laborious conversion process, often carried out manually on a file-by-file or link-by-link basis. Accordingly, it allows end users to accomplish more tasks in a more time-efficient manner.
Ø In April 2022, Vimeo declared the launch of its enterprise video services directly on the Google Cloud Marketplace for developers. This allows users from diverse industries to seamlessly integrate video into their operations. Additionally, Vimeo offers advanced video software at the enterprise level, enabling businesses to create, manage, deliver, and monetize video content securely and efficiently.

Global Online Video Platform Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Type, Component, Streaming Type, End-user, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:
Video processing
Video management
Video distribution
Video analytics

By Component:

By Streaming Type:
Live streaming
Video on demand

By End-user:
Media & entertainment
IT and telecom

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Online Video Platform Market, by Region, 2020-2030 (USD Billion)
1.2.2. Online Video Platform Market, by Type, 2020-2030 (USD Billion)
1.2.3. Online Video Platform Market, by Component, 2020-2030 (USD Billion)
1.2.4. Online Video Platform Market, by Streaming Type, 2020-2030 (USD Billion)
1.2.5. Online Video Platform Market, by End-user, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Online Video Platform Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Online Video Platform Market Dynamics
3.1. Online Video Platform Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Rapid penetration of Internet and smartphones Rising spending on online video advertising
3.1.2. Market Challenges Possibilities of network congestion due to slow network Availability of open-source video platforms
3.1.3. Market Opportunities Increasing investment in online video production Advancements in video technology
Chapter 4. Global Online Video Platform Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Online Video Platform Market, by Type
5.1. Market Snapshot
5.2. Global Online Video Platform Market by Type, Performance – Potential Analysis
5.3. Global Online Video Platform Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
5.4. Online Video Platform Market, Sub Segment Analysis
5.4.1. Video processing
5.4.2. Video management
5.4.3. Video distribution
5.4.4. Video analytics
5.4.5. Others
Chapter 6. Global Online Video Platform Market, by Component
6.1. Market Snapshot
6.2. Global Online Video Platform Market by Component, Performance – Potential Analysis
6.3. Global Online Video Platform Market Estimates & Forecasts by Component 2020-2030 (USD Billion)
6.4. Online Video Platform Market, Sub Segment Analysis
6.4.1. Solution
6.4.2. Services
Chapter 7. Global Online Video Platform Market, by Streaming Type
7.1. Market Snapshot
7.2. Global Online Video Platform Market by Streaming Type, Performance – Potential Analysis
7.3. Global Online Video Platform Market Estimates & Forecasts by Streaming Type 2020-2030 (USD Billion)
7.4. Online Video Platform Market, Sub Segment Analysis
7.4.1. Live streaming
7.4.2. Video on demand
Chapter 8. Online Video Platform Market, by End-user
8.1. Market Snapshot
8.2. Global Online Video Platform Market by End-user, Performance – Potential Analysis
8.3. Global Online Video Platform Market Estimates & Forecasts by End-user 2020-2030 (USD Billion)
8.4. Online Video Platform Market, Sub Segment Analysis
8.4.1. Media & entertainment
8.4.2. BFSI
8.4.3. Retail
8.4.4. Education
8.4.5. IT and telecom
8.4.6. Others
Chapter 9. Global Online Video Platform Market, Regional Analysis
9.1. Top Leading Countries
9.2. Top Emerging Countries
9.3. Online Video Platform Market, Regional Market Snapshot
9.4. North America Online Video Platform Market
9.4.1. U.S. Online Video Platform Market Type breakdown estimates & forecasts, 2020-2030 Component breakdown estimates & forecasts, 2020-2030 Streaming Type breakdown estimates & forecasts, 2020-2030 End-user breakdown estimates & forecasts, 2020-2030
9.4.2. Canada Online Video Platform Market
9.5. Europe Online Video Platform Market Snapshot
9.5.1. U.K. Online Video Platform Market
9.5.2. Germany Online Video Platform Market
9.5.3. France Online Video Platform Market
9.5.4. Spain Online Video Platform Market
9.5.5. Italy Online Video Platform Market
9.5.6. Rest of Europe Online Video Platform Market
9.6. Asia-Pacific Online Video Platform Market Snapshot
9.6.1. China Online Video Platform Market
9.6.2. India Online Video Platform Market
9.6.3. Japan Online Video Platform Market
9.6.4. Australia Online Video Platform Market
9.6.5. South Korea Online Video Platform Market
9.6.6. Rest of Asia Pacific Online Video Platform Market
9.7. Latin America Online Video Platform Market Snapshot
9.7.1. Brazil Online Video Platform Market
9.7.2. Mexico Online Video Platform Market
9.8. Middle East & Africa Online Video Platform Market
9.8.1. Saudi Arabia Online Video Platform Market
9.8.2. South Africa Online Video Platform Market
9.8.3. Rest of Middle East & Africa Online Video Platform Market

Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.1.1. Company 1
10.1.2. Company 2
10.1.3. Company 3
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Akamai Technologies Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
10.3.2. Brightcove Inc.
10.3.3. Comcast Cable Communications Management, LLC
10.3.4. Endavo Media.
10.3.5. Frame.io, Inc.
10.3.6. Kaltura, Inc.
10.3.7. Limelight Networks
10.3.8. Longtail Ad Solutions, Inc. (JW PLAYER)
10.3.9. MediaMelon Inc
10.3.10. Ooyala Inc. (Telstra)
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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