Global Next Generation Search Engines Market is valued at approximately USD 29.44 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 16.28% over the forecast period 2023-2030. Next Generation Search Engines, or NGSEs refers to the development of search engine technology with the goal of offering more sophisticated and customized search experiences. These engines use cutting-edge methods such as artificial intelligence (AI), machine learning, natural language processing (NLP), and other cutting-edge technology to enhance the way users search for and access information.
Advanced search engines, often equipped with embedded AI capabilities, include features like voice-based and image-based searches, representing the evolution of search technology. The global market growth is being driven by the factors such as the growing focus on enhancing customer experience, increase in digital media, advancements in search engine technologies, coupled with a surge in penetration of smartphones and rapid internet proliferation.
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In addition, the surge in volume of data is further fuels contributes to the market demand across the globe. Traditional search engines face difficulties managing the immense volume of data produced as they rely on keyword matching and ranking algorithms. The data is diverse, spanning text, images, videos, audio, and sensor data, posing challenges for these traditional engines in terms of indexing, comprehension, and retrieval of pertinent information. Next-generation search engines are specifically engineered to tackle these issues. They leverage advanced technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) to differentiate the meaning and context of data.
As a result, this sophisticated approach enables NGSEs to provide more relevant and accurate search results, even for complex queries or queries expressed in natural language. According to Statista, the global volume of data, encompassing creation, capture, replication, and consumption, is anticipated to experience swift growth across the world. In 2021, it was global data volume was estimated to account for 79 zettabytes, which is projected to reach 181 zettabytes by 2025. Thus, these aforementioned factors are propelling the growth of Next Generation Search Engines Market during the estimated period.
Moreover, the rising inclination towards voice-activated devices and virtual assistants, as well as increasing advancements in Artificial Intelligence (AI) and Machine Learning (ML) present various lucrative opportunities over the forecast years. However, the several concerns associated with cyber-attacks and data theft, along with stringent government regulations for data privacy are challenging the market growth throughout the forecast period of 2023-2030.
On the basis of platform market is categorized into mobile and desktop. The dominance of the mobile category in the next generation search engines market is driven by a confluence of factors that align with the evolving digital landscape. The ubiquity of smartphones and tablets has fundamentally altered user behaviors, with a growing majority relying on these handheld devices for quick and seamless access to information. As users increasingly shift towards mobile platforms, search engine providers are prioritizing mobile optimization and responsive design to enhance user experiences.
On the basis of End user vertical market is divided into personal and commercial, the ascendancy of the personal category in the next generation search engines market is indicative of a transformative shift in the way individuals engage with and seek information on the digital landscape. The personal vertical is poised to lead the market due to the increasing demand for highly personalized and contextually relevant search experiences. This surge is driven by advancements in artificial intelligence and machine learning algorithms that enable search engines to understand and cater to the unique preferences and behaviors of individual users.
Key regions considered for Global Next Generation Search Engines Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022 with around USD 10.2 billion market shares owing to the increasing number of internet users, surge in penetration of smartphones, coupled with the growth of e-commerce across the world in countries like China and India. Whereas, Asia Pacific is also expected to grow at the highest CAGR of 17.38% over the forecast years. The rapid growth of digital media sector, rising advancements in search engine technologies, as well as emerging latest marketing trend is companies implementing voice SEO are significantly propelling the market demand across the region.
Major market players included in this report are:
Amazon Web Services, Inc
Alibaba Cloud
Baidu Inc
Apple Inc.
Google LLC (Alphabet Inc.)
International Business Machines Corporation
Xiaomi Corporation
Microsoft Corporation
DuckDuckGo
Meta Platforms, Inc.
Recent Developments in the Market:
- In March 2023, DuckDuckGo has introduced a beta version of its AI-driven summarization feature named DuckAssist. This innovative tool is designed to provide direct answers to uncomplicated search queries without the need for user login, and it is currently offered as a free service. While available exclusively in English at present, DuckAssist showcases the search engine’s ongoing commitment to enhancing user experience through advanced technologies.
- In September 2023, Alibaba Cloud unveils its advanced distributed search engine, powered by extensive language models. This innovative engine facilitates intelligent search services across diverse domains, guaranteeing heightened levels of security, precision, and dependability. With its capability to deliver multi-modal search results, this tool emerges as a versatile solution catering to the varied needs of businesses.
- In February 2023, Microsoft introduced “Binging,” a revolutionary AI-driven search engine. This advanced search platform utilizes a state-of-the-art OpenAI model, finely tuned to enhance search capabilities. The model incorporates insights from the proficiency of ChatGPT and GPT-3.5, enhancing the speed and precision of the search engine.
Global Next Generation Search Engines Market Report Scope:
- Historical Data – 2020 – 2021
- Base Year for Estimation – 2022
- Forecast period – 2023-2030
- Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered – Platform Type, Distribution Channel, End User Vertical, Region
- Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Platform Type:
Desktop
Mobile
By Distribution Channel:
Online
Pre-Installed
By End User Vertical:
Personal
Commercial
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa