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Global Multivitamin Gummies Market to reach USD 12.04 billion by the end of 2030.

Global Multivitamin Gummies Market Size Study & Forecast, by Source (Gelatin, Plant-based Gelatin Substitute), by End User (Adults, Geriatric, Pregnant Women, Children), by Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Others), by Sales Channel (OTC, Prescribed), by Distribution Channel (Offline, Online) and Regional Analysis, 2023-2030

Product Code: OIRCGS-81969254
Publish Date: 15-11-2023
Page: 200

Global Multivitamin Gummies Market is valued at approximately USD 5.15 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 11.2% over the forecast period 2023-2030. Multivitamin Gummies are chewable vitamin supplements that are colorful and flavorful and contain various vitamins and multivitamins, made with gelatin, sugar, corn starch and added colorings. As people become more aware of the importance of maintaining a healthy lifestyle, the demand for nutritional supplements has increased. However, the high cost of these products could limit market growth. These gummies contain Vitamin C, A, D, E, K, B6, thiamine, Vitamin B12, and folic acid.

The dietary supplement industry has experienced significant growth in recent years due to factors such as rising disposable income, changing lifestyles, and a desire for preventive healthcare. Additionally, NGOs and government agencies have provided favorable support, further driving the market growth. In June 2022, the U.S. Food & Drug Administration (FDA) launched the “Supplement Your Knowledge” initiative to educate consumers, healthcare professionals, and educators on the benefits of dietary supplements. Also, to meet the ever-changing consumer demands, market players are constantly introducing innovative products, such as new flavors, organic and natural ingredient options, vegan formulations, and specialized gummy vitamins targeting specific health needs such as immunity support, bone health, or prenatal care. For example, Vitafusion, a Church & Dwight Co. Inc. brand, offers Vitafusion multi +immune support and Vitafusion multi + beauty adult multivitamin gummy, which addresses immunity of health, skin and hair health. However, regulatory compliance poses challenges for manufacturers, as adhering to regulations and obtaining necessary approvals can be time-consuming and costly, hindering market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Multivitamin Gummies Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. In 2022, the North American market for gummy products was dominant due to the presence of numerous players in the market. Manufacturers in this region are utilizing new technologies for production and innovative packaging to attract consumers. Furthermore, they are collaborating with online retailers such as Amazon to offer direct delivery to end-users. Asia Pacific is expected to experience significant growth over the forecast period. The rapid urbanization and changing lifestyles have led to a surge in chronic disease prevalence, which has played a critical role in driving market growth. The availability of cost-effective raw materials and the increasing demand for natural products have further contributed to the market’s expansion.

Major market player included in this report are:
Nestle SA
GNC Holdings, LLC
SmartyPants Vitamins, Inc.
Pharmavite LLC
Garden of Life
OLLY Public Benefit Corporation
Vitafusion (Church & Dwight Co., Inc.)
Halcon Group
Nature’s Way Brands, LLC

Recent Developments in the Market:
Ø In November 2021, JediVite released their adult multivitamin gummies, which contain vitamin B, vitamin K, and zinc. It absorbs quickly into the body and is also suitable for people of all ages, and diet groups, which sets it different from their other competitor’s products. Allowing a competitive advantage to the company.
Ø In May 2023, SmartyPants Vitamins announced the launch of gelatin-free gummies for women, toddlers, and prenatal and postnatal use. These gummies are fortified with vitamins D3, K1, and B12 and are certified by a clean-label project. Allowing the company to enhance their product portfolio.
Ø In March 2023, Gelita introduced their fast-setting gelatin Confixx, which is starch-free and simplifies the production process for manufacturers. This helps the company to get quick quality check, and provide premium texture, which is different from other market players. The company focuses on providing different and unique products to its customer base.
Global Multivitamin Gummies Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Source, End User, Application, Sales Channel, Distribution Channel, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Source:
Plant-based Gelatin Substitute

By End User:
Pregnant Women

By Application:
General Health
Bone & Joint Health
Cardiac Health
Prenatal Health

By Sales Channel:

By Sales Channel:

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Multivitamin Gummies Market, by Region, 2020-2030 (USD Billion)
1.2.2. Multivitamin Gummies Market, by Source, 2020-2030 (USD Billion)
1.2.3. Multivitamin Gummies Market, by End User, 2020-2030 (USD Billion)
1.2.4. Multivitamin Gummies Market, by Application, 2020-2030 (USD Billion)
1.2.5. Multivitamin Gummies Market, by Sales Channel, 2020-2030 (USD Billion)
1.2.6. Multivitamin Gummies Market, by Distribution Channel, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Multivitamin Gummies Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Multivitamin Gummies Market Dynamics
3.1. Multivitamin Gummies Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Consumer awareness toward health maintenance Expansion of the dietary supplement
3.1.2. Market Challenges High Cost of Multivitamin Gummies Regulatory challenges by different countries
3.1.3. Market Opportunities Support by government agencies Innovative product development
Chapter 4. Global Multivitamin Gummies Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Multivitamin Gummies Market, by Source
5.1. Market Snapshot
5.2. Global Multivitamin Gummies Market by Source, Performance – Potential Analysis
5.3. Global Multivitamin Gummies Market Estimates & Forecasts by Source 2020-2030 (USD Billion)
5.4. Multivitamin Gummies Market, Sub Segment Analysis
5.4.1. Gelatin
5.4.2. Plant-based Gelatin Substitute
Chapter 6. Global Multivitamin Gummies Market, by End User
6.1. Market Snapshot
6.2. Global Multivitamin Gummies Market by End User, Performance – Potential Analysis
6.3. Global Multivitamin Gummies Market Estimates & Forecasts by End User 2020-2030 (USD Billion)
6.4. Multivitamin Gummies Market, Sub Segment Analysis
6.4.1. Adults
6.4.2. Geriatric
6.4.3. Pregnant Women
6.4.4. Children
Chapter 7. Global Multivitamin Gummies Market, by Application
7.1. Market Snapshot
7.2. Global Multivitamin Gummies Market by Application, Performance – Potential Analysis
7.3. Global Multivitamin Gummies Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
7.4. Multivitamin Gummies Market, Sub Segment Analysis
7.4.1. General Health
7.4.2. Bone & Joint Health
7.4.3. Immunity
7.4.4. Cardiac Health
7.4.5. Diabetes
7.4.6. Skin/Hair/Nails
7.4.7. Prenatal Health
7.4.8. Others
Chapter 8. Global Multivitamin Gummies Market, by Sales Channel
8.1. Market Snapshot
8.2. Global Multivitamin Gummies Market by Sales Channel, Performance – Potential Analysis
8.3. Global Multivitamin Gummies Market Estimates & Forecasts by Sales Channel 2020-2030 (USD Billion)
8.4. Multivitamin Gummies Market, Sub Segment Analysis
8.4.1. OTC
8.4.2. Prescribed
Chapter 9. Global Multivitamin Gummies Market, by Distribution Channel
9.1. Market Snapshot
9.2. Global Multivitamin Gummies Market by Distribution Channel, Performance – Potential Analysis
9.3. Global Multivitamin Gummies Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
9.4. Multivitamin Gummies Market, Sub Segment Analysis
9.4.1. Offline
9.4.2. Online
Chapter 10. Global Multivitamin Gummies Market, Regional Analysis
10.1. Top Leading Countries
10.2. Top Emerging Countries
10.3. Multivitamin Gummies Market, Regional Market Snapshot
10.4. North America Multivitamin Gummies Market
10.4.1. U.S. Multivitamin Gummies Market Source breakdown estimates & forecasts, 2020-2030 End User breakdown estimates & forecasts, 2020-2030 Application breakdown estimates & forecasts, 2020-2030 Sales Channel breakdown estimates & forecasts, 2020-2030 Distribution Channel breakdown estimates & forecasts, 2020-2030
10.4.2. Canada Multivitamin Gummies Market
10.5. Europe Multivitamin Gummies Market Snapshot
10.5.1. U.K. Multivitamin Gummies Market
10.5.2. Germany Multivitamin Gummies Market
10.5.3. France Multivitamin Gummies Market
10.5.4. Spain Multivitamin Gummies Market
10.5.5. Italy Multivitamin Gummies Market
10.5.6. Rest of Europe Multivitamin Gummies Market
10.6. Asia-Pacific Multivitamin Gummies Market Snapshot
10.6.1. China Multivitamin Gummies Market
10.6.2. India Multivitamin Gummies Market
10.6.3. Japan Multivitamin Gummies Market
10.6.4. Australia Multivitamin Gummies Market
10.6.5. South Korea Multivitamin Gummies Market
10.6.6. Rest of Asia Pacific Multivitamin Gummies Market
10.7. Latin America Multivitamin Gummies Market Snapshot
10.7.1. Brazil Multivitamin Gummies Market
10.7.2. Mexico Multivitamin Gummies Market
10.8. Middle East & Africa Multivitamin Gummies Market
10.8.1. Saudi Arabia Multivitamin Gummies Market
10.8.2. South Africa Multivitamin Gummies Market
10.8.3. Rest of Middle East & Africa Multivitamin Gummies Market
Chapter 11. Competitive Intelligence
11.1. Key Company SWOT Analysis
11.1.1. Company 1
11.1.2. Company 2
11.1.3. Company 3
11.2. Top Market Strategies
11.3. Company Profiles
11.3.1. Nestle SA Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
11.3.2. GNC Holdings, LLC
11.3.3. SmartyPants Vitamins, Inc.
11.3.4. Pharmavite LLC
11.3.5. Garden of Life
11.3.6. OLLY Public Benefit Corporation
11.3.7. Vitafusion (Church & Dwight Co., Inc.)
11.3.8. Halcon Group
11.3.9. Nature’s Way Brands, LLC
Chapter 12. Research Process
12.1. Research Process
12.1.1. Data Mining
12.1.2. Analysis
12.1.3. Market Estimation
12.1.4. Validation
12.1.5. Publishing
12.2. Research Attributes
12.3. Research Assumption

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Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
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