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Global Mobile Marketing Market to reach USD 59.10 billion by the end of 2030.

Global Mobile Marketing Market Size study & Forecast, by Component (Platform, Services), by Channel (Messaging, Push Notification, Mobile Emails, Quick Response Code, Other), by Vertical (Retail and E-Commerce, Travel and Logistics, Automotive, (Banking, Financial Services and Insurance (BFSI),IT and Telecom, Other) and Regional Analysis, 2023-2030

Product Code: ICTICTS-82588256
Publish Date: 1-07-2023
Page: 200

Global Mobile Marketing Market is valued approximately USD 15.40 billion in 2022 and is anticipated to grow with a compounded annual growth rate of more than 18.30% over the forecast period 2023-2030. Mobile Marketing refers to the practice of promoting services and brand to the selected target audience through some means such as SMS (Short Message Service), MMS (Multi-Media Message), Push Notification and so on to reach out the mobile users. The goal of mobile networking is to establish a direct and personalized connection between businesses and mobile users to communicate their messages and interact with their targeted audience in a convenient manner. However, increasing number of smartphone users and technology advancement are the driving factors of the Global Mobile Market.

According to Statista in 2022, countries such as China and India have large number of smartphone users in the world, 974 million and 659 million respectively, owing the fact that the Asia Pacific region accounts for 60% of the world total population. According to Statista in 2023, there were approximately 5.16 billion internet users in the world which accounts for more than 64% of the world total population. These factors result in the growth of Global Mobile Marketing Market. However, privacy concern and technical limitations may stifles the growth of the market. Moreover, rise of digital world and increasing use of IoT is expected to be the growth opportunities for the Global Mobile Marketing Market.

The key regions considered for the Global Mobile Marketing Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America region has dominated the market owing to the fact that the region is more inclined towards the adaptation and implementation of advance technology. However, Asia Pacific region emerge as to be the fastest growing region owing to the fact that the region is home for approximately 60% of the world’s total population and has a large user base which elevates the market.

Major market player included in this report are:
Urban Airship
Adobe Inc.
Braze Inc.
Oracle Corporation
Salesforce Inc.
Recent Developments in the Market:
Ø In May 2023, Microsoft and Oracle had made an unusual agreement to rent and share the AI servers with each other due to shortage.
Ø In April 2023, Microsoft has recently launched its AI tool naming Microsoft Designer in the collaboration with OpenAI to leverage the GPT (Generative Pre-Text Transformer) technology to add an Artificial Intelligence (AI) Co-pilot to its bing search engine.
Global Mobile Marketing Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Component, Channel, Vertical, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:

By Channel:
Push Notification
Mobile Emails
Quick Response Code

By Vertical:
Retail and E-Commerce
Travel and Logistics
Banking, Financial Services and Insurance (BFSI)
It and Telecom

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Mobile Marketing Market, by Region, 2020-2030 (USD Billion)
1.2.2. Mobile Marketing Market, by Component, 2020-2030 (USD Billion)
1.2.3. Mobile Marketing Market, by Channel, 2020-2030 (USD Billion)
1.2.4. Mobile Marketing Market, by Vertical, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Mobile Marketing Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Mobile Marketing Market Dynamics
3.1. Mobile Marketing Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Increasing Smartphone Users Technology Advancement
3.1.2. Market Challenges Privacy Concern Technical Limitation
3.1.3. Market Opportunities Rising Digital World Increasing Use of IoT
Chapter 4. Global Mobile Marketing Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Mobile Marketing Market, by Component
5.1. Market Snapshot
5.2. Global Mobile Marketing Market by Component, Performance – Potential Analysis
5.3. Global Mobile Marketing Market Estimates & Forecasts by Component 2020-2030 (USD Billion)
5.4. Mobile Marketing Market, Sub Segment Analysis
5.4.1. Platform
5.4.2. Services
Chapter 6. Global Mobile Marketing Market, by Channel
6.1. Market Snapshot
6.2. Global Mobile Marketing Market by Channel, Performance – Potential Analysis
6.3. Global Mobile Marketing Market Estimates & Forecasts by Channel 2020-2030 (USD Billion)
6.4. Mobile Marketing Market, Sub Segment Analysis
6.4.1. Messaging
6.4.2. Push Notification
6.4.3. Mobile Emails
6.4.4. Quick Response Code
6.4.5. Other
Chapter 7. Global Mobile Marketing Market, by Vertical
7.1. Market Snapshot
7.2. Global Mobile Marketing Market by Vertical, Performance – Potential Analysis
7.3. Global Mobile Marketing Market Estimates & Forecasts by Vertical 2020-2030 (USD Billion)
7.4. Mobile Marketing Market, Sub Segment Analysis
7.4.1. Retail and E-Commerce
7.4.2. Travel and Logistics
7.4.3. Automotive
7.4.4. Banking, financial Services and Insurance (BFSI)
7.4.5. IT and Telecom
7.4.6. Other
Chapter 8. Global Mobile Marketing Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Mobile Marketing Market, Regional Market Snapshot
8.4. North America Mobile Marketing Market
8.4.1. U.S. Mobile Marketing Market Component breakdown estimates & forecasts, 2020-2030 Channel breakdown estimates & forecasts, 2020-2030 Vertical breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Mobile Marketing Market
8.5. Europe Mobile Marketing Market Snapshot
8.5.1. U.K. Mobile Marketing Market
8.5.2. Germany Mobile Marketing Market
8.5.3. France Mobile Marketing Market
8.5.4. Spain Mobile Marketing Market
8.5.5. Italy Mobile Marketing Market
8.5.6. Rest of Europe Mobile Marketing Market
8.6. Asia-Pacific Mobile Marketing Market Snapshot
8.6.1. China Mobile Marketing Market
8.6.2. India Mobile Marketing Market
8.6.3. Japan Mobile Marketing Market
8.6.4. Australia Mobile Marketing Market
8.6.5. South Korea Mobile Marketing Market
8.6.6. Rest of Asia Pacific Mobile Marketing Market
8.7. Latin America Mobile Marketing Market Snapshot
8.7.1. Brazil Mobile Marketing Market
8.7.2. Mexico Mobile Marketing Market
8.8. Middle East & Africa Mobile Marketing Market
8.8.1. Saudi Arabia Mobile Marketing Market
8.8.2. South Africa Mobile Marketing Market
8.8.3. Rest of Middle East & Africa Mobile Marketing Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Urban Airship Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Swrve
9.3.3. Vibes
9.3.4. Adobe Inc.
9.3.5. Braze Inc.
9.3.6. Acoustic
9.3.7. Localytics
9.3.8. Oracle Corporation
9.3.9. Salesforce Inc.
9.3.10. SAP SE
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Data Collection:
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Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
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To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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