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Global Menstrual Cups Market to reach USD 2.18 billion by the end of 2030

Global Menstrual Cups Market Size Study & Forecast, by Type (Disposable, Reusable), by Material Type (Silicone, Latex, Thermoplastic Elastomer), by Distribution Channel (Hospital Pharmacies, Retail Pharmacies & Drug Stores, Online Pharmacies), and Regional Analysis, 2023-2030

Product Code: OIRPC-16388586
Publish Date: 20-01-2024
Page: 200

Global Menstrual Cups Market is valued at approximately USD 1.36 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 6.1% during the forecast period 2023-2030. Menstrual cups are reusable, bell-shaped devices made from materials such as silicone. They collect menstrual fluid in the vagina, offering a cost-effective and eco-friendly alternative to disposable pads and tampons. There is an increase in substantial adoption of menstrual cups attributed to their cost-effectiveness compared to traditional feminine hygiene products such as tampons and sanitary pads. Additionally, these cups are perceived as a safer alternative, reducing the risk of bacterial infection. The environmentally friendly nature of menstrual cups further contributes to their growing popularity, fostering market growth in the foreseeable future. Accordingly, the market growth is being driven by the factors such as growing awareness about the available options in feminine hygiene products, rising availability of different cups and sizes, and increasing benefits of menstrual cups over sanitary pads and tampons.

In addition, the increasing number of government initiatives is playing a significant role in the market demand across the globe. There has been a significant increase in government funding dedicated to female menstruation products, reflecting a global effort by regulatory bodies to ensure women’s access to essential feminine hygiene items. This has prompted various campaigns and initiatives encouraging the adoption of menstrual cups among women. For instance, the Karnataka state government, as reported by the Times of India, decided to distribute menstrual cups to all adolescent girls in government schools. Additionally, major companies are actively launching awareness campaigns, utilizing digital media platforms to reach a wider audience. For instance, in June 2023, Sirona Hygiene Private Limited initiated the ReuseKaroSaveKaro campaign, aiming to educate individuals about the importance of reusability and sustainability in menstrual care. The campaign promotes eco-friendly alternatives such as the Sirona Menstrual Cup. These government and private initiatives play a crucial role in raising awareness among women, positively impacting the market’s growth over the estimated period. Moreover, the rising emphasis on the adoption of eco-friendly products, as well as growing awareness of menstrual health and sustainability present various lucrative opportunities over the forecast years. However, the availability of substitutes and cost of menstrual cups, along with cultural resistance and limited level of acceptance of sanitary protections are challenging the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Menstrual Cups Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the rising focus on effective menstruation management and a rising preference for eco-friendly products. The market’s expansion is further propelled by the wide range of available products, contributing to an increased adoption rate. Additionally, the region benefits from growing awareness among women, fostering a growing acceptance and utilization of these menstrual hygiene products. Whereas, Asia Pacific is expected to grow at the highest CAGR over the forecast years. The increased awareness of sustainable products, particularly following the COVID-19 pandemic is significantly propelling the market demand across the region. Moreover, the substantial number of initiatives spearheaded by government and non-profit organizations, aimed at distributing these products in developing nations such as India, further accelerates the adoption of such products in the region.

Major market players included in this report are:
Sirona Hygiene Private Limited (India)
Procter & Gamble (U.S.)
Mooncup Ltd (U.K.)
Redcliffe Hygiene Private Limited (India)
Diva International Inc. (Canada)
CS Technologies s.r.o. (Czech Republic)
Silky Cup (India)
Me Luna GmbH (Germany)
The Flex Company (U.S.)
Ruby Cup (U.K.)

Recent Developments in the Market:
Ø In January 2023, HLL Lifecare Limited unveiled a significant development with the introduction of three distinct brands of menstrual cups tailored for women in both the Indian market and globally. The newly launched brands, namely “Thinkal,” “Velvet,” and “Cool Cup,” represent the company’s innovative contributions to the menstrual hygiene sector.
Ø In August 2022, The Coupling Foundation revealed an initiative by introducing menstrual cup kits in South Africa. This endeavor aims to provide women and girls lacking access to quality sanitary products with a sustainable and practical solution for menstrual hygiene.
Ø In March 2021, Essity Aktiebolag unveiled the introduction of the Libresse V-cup, an innovative addition to its expanding portfolio of sustainable products. This launch reflects the company’s commitment to providing environmentally friendly solutions in the realm of menstrual hygiene.

Global Menstrual Cups Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Type, Material Type, Distribution Channel, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

By Material Type:
Thermoplastic Elastomer

By Distribution Channel:
Hospital Pharmacies
Retail Pharmacies & Drug Stores
Online Pharmacies

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Menstrual Cups Market, by Region, 2020-2030 (USD Billion)
1.2.2. Menstrual Cups Market, by Type, 2020-2030 (USD Billion)
1.2.3. Menstrual Cups Market, by Material Type, 2020-2030 (USD Billion)
1.2.4. Menstrual Cups Market, by Distribution Channel, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Menstrual Cups Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Menstrual Cups Market Dynamics
3.1. Menstrual Cups Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Increasing number of government initiatives Rising benefits of menstrual cups over sanitary pads and tampons
3.1.2. Market Challenges Availability of substitutes and cost of menstrual cups Cultural resistance and limited level of acceptance of the sanitary protections
3.1.3. Market Opportunities Rising emphasis on the adoption of eco-friendly products Growing awareness of menstrual health and sustainability
Chapter 4. Global Menstrual Cups Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Menstrual Cups Market, by Type
5.1. Market Snapshot
5.2. Global Menstrual Cups Market by Type, Performance – Potential Analysis
5.3. Global Menstrual Cups Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
5.4. Menstrual Cups Market, Sub Segment Analysis
5.4.1. Disposable
5.4.2. Reusable
Chapter 6. Global Menstrual Cups Market, by Material Type
6.1. Market Snapshot
6.2. Global Menstrual Cups Market by Material Type, Performance – Potential Analysis
6.3. Global Menstrual Cups Market Estimates & Forecasts by Material Type 2020-2030 (USD Billion)
6.4. Menstrual Cups Market, Sub Segment Analysis
6.4.1. Silicone
6.4.2. Latex
6.4.3. Thermoplastic Elastomer
Chapter 7. Global Menstrual Cups Market, by Distribution Channel
7.1. Market Snapshot
7.2. Global Menstrual Cups Market by Distribution Channel, Performance – Potential Analysis
7.3. Global Menstrual Cups Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
7.4. Menstrual Cups Market, Sub Segment Analysis
7.4.1. Hospital Pharmacies
7.4.2. Retail Pharmacies & Drug Stores
7.4.3. Online Pharmacies
Chapter 8. Global Menstrual Cups Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Menstrual Cups Market, Regional Market Snapshot
8.4. North America Menstrual Cups Market
8.4.1. U.S. Menstrual Cups Market Type breakdown estimates & forecasts, 2020-2030 Material Type breakdown estimates & forecasts, 2020-2030 Distribution Channel breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Menstrual Cups Market
8.5. Europe Menstrual Cups Market Snapshot
8.5.1. U.K. Menstrual Cups Market
8.5.2. Germany Menstrual Cups Market
8.5.3. France Menstrual Cups Market
8.5.4. Spain Menstrual Cups Market
8.5.5. Italy Menstrual Cups Market
8.5.6. Rest of Europe Menstrual Cups Market
8.6. Asia-Pacific Menstrual Cups Market Snapshot
8.6.1. China Menstrual Cups Market
8.6.2. India Menstrual Cups Market
8.6.3. Japan Menstrual Cups Market
8.6.4. Australia Menstrual Cups Market
8.6.5. South Korea Menstrual Cups Market
8.6.6. Rest of Asia Pacific Menstrual Cups Market
8.7. Latin America Menstrual Cups Market Snapshot
8.7.1. Brazil Menstrual Cups Market
8.7.2. Mexico Menstrual Cups Market
8.8. Middle East & Africa Menstrual Cups Market
8.8.1. Saudi Arabia Menstrual Cups Market
8.8.2. South Africa Menstrual Cups Market
8.8.3. Rest of Middle East & Africa Menstrual Cups Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Sirona Hygiene Private Limited (India) Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Procter & Gamble (U.S.)
9.3.3. Mooncup Ltd (U.K.)
9.3.4. Redcliffe Hygiene Private Limited (India)
9.3.5. Diva International Inc. (Canada)
9.3.6. CS Technologies s.r.o. (Czech Republic)
9.3.7. Silky Cup (India)
9.3.8. Me Luna GmbH (Germany)
9.3.9. The Flex Company (U.S.)
9.3.10. Ruby Cup (U.K.)
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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