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Global Men’s Grooming Products Market to reach USD 376.4 billion by the end of 2030

Global Men’s Grooming Products Market Size study & Forecast, by Product (Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics) by Distribution Channel (Supermarkets & Hypermarkets, Online, Others), by Type (Mass, Premium) and Regional Analysis, 2023-2030

Product Code: OIRPC-51387794
Publish Date: 15-11-2023
Page: 200

Global Men’s Grooming Products Market is valued at approximately USD 202.6 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 8.0% over the forecast period 2023-2030. Men’s Grooming Products are products used by men such as hair care products. Beard care products, skin care products and more. Men’s use these products to enhance their physical appearance. The Men’s Grooming Products market is expanding because of factors such as growing skin concern among men’s and increase in Disposable income. However, harmful chemicals involved in men’s grooming products and high price of organic men’s grooming products might hinder the market growth.

Skin problems in men and their rising concern for their skin are increasing. As according to the American Academy of Dermatology, approximately 85% of people between the ages of 12 and 24 experience at least minor acne, which increases the concern of skin among men also. An increase in disposable income is another factor driving this market. As according to the Organization for Economic Cooperation and Development (OECD) the average household disposable income per capita is USD 30 490 a year, this disposable income shows increase in consumers investing in themselves more. The increase in the presence of men’s salon is a factor which acts as an opportunity for this market to grow. As, according to Statista, in 2023, in Japan, around 27.9% of respondents said they paid six to eleven visits to a beauty salon per year this visit of population encourages salons to expand their services with new grooming products resulting in growth of market. E-commerce play a big role for this market to grow in forecast period as rise in people shift to online shopping has increase the sales of many markets including Men’s grooming product market. According to Statista 2023, In 2022, retail e-commerce sales were estimated to exceed USD 5.7 trillion globally while in 2021, it was 5.2 trillion U.S. dollars worldwide. This increase in retail sales of e-commerce in growth in sales of men’s grooming products from e-commerce market.

The key regions considered for the Global Men’s Grooming Products Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022 Increase in adoption of population regarding personal care and physical appearance among men coupled with introduction of new men’s grooming product manufacturers in this region leads to rise in market. North America is expected to grow significantly over the forecast period, owing to factors such as the presence of key players such as Louis Vuitton, Beiersdorf, and Estée Lauder which further expects for product visibility and easy availability in this region. Additionally, rising metrosexual culture also act as a driving factor for Men’s grooming market in this region.

Major market player included in this report are:
Beiersdorf AG
Procter & Gamble Co.
L’Oréal SA
Shiseido Co., Ltd.
Vi-john Group
Kao Corporation
Johnson & Johnson Pvt Ltd.
Unilever PLC
ITC Limited
Reckitt Benckiser Group Plc

Recent Developments in the Market:
Ø In December 2022. Beiersdorf acquires S-Bio medic and strengthens expertise in the field of acne treatment, this acquisition accelerates companies’ power in innovation and Strategic investment in the dynamic research field of skin microbiome to drive the future of skin care. S-Bio medic to continue as an independently managed entity in the Beiersdorf Group.
Ø In August 2023, Loreal acquired AESOP, a luxury beauty brand Loreal looks forward to AESOP’s unique combination of urbanity, hedonism, and undeniable luxury, taps into all of today’s ascending currents.
Ø In June 2023, Shiseido’s a advanced dermatological research launched two new beauty devices. Those devices are a new beauty serum, “EFFECTIM Bright Lifting Serum (quasi-drug) and “EFFECTIM Bright Beauty Lifting Activator,” These devices provide original energy into the deeper layers of the skin with these products people can follow their skincare routine in their busy lives easily.

Global Men’s Grooming Products Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Product, Distribution Channel, Type, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:
Skin Care
Hair Styling
Shave/Beard Care
Color Cosmetics

By Distribution Channel:
Supermarkets & Hypermarkets

By Type:

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Men’s Grooming Products Market, by Region, 2020-2030 (USD Billion)
1.2.2. Men’s Grooming Products Market, by Product, 2020-2030 (USD Billion)
1.2.3. Men’s Grooming Products Market, by Distribution Channel, 2020-2030 (USD Billion)
1.2.4. Men’s Grooming Products Market, by Type, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Men’s Grooming Products Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Men’s Grooming Products Market Dynamics
3.1. Men’s Grooming Products Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Growing skin concern among men’s Increase in Disposable income
3.1.2. Market Challenges The harmful chemicals involved in men’s grooming products High price of organic men’s grooming products
3.1.3. Market Opportunities Expanding services at men’s barber shops and salons Rise in people shifting to online shopping
Chapter 4. Global Men’s Grooming Products Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Men’s Grooming Products Market, by Product
5.1. Market Snapshot
5.2. Global Men’s Grooming Products Market by Product, Performance – Potential Analysis
5.3. Global Men’s Grooming Products Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
5.4. Men’s Grooming Products Market, Sub Segment Analysis
5.4.1. Skin Care
5.4.2. Hair Styling
5.4.3. Shave/Beard Care
5.4.4. Accessories
5.4.5. Color Cosmetics
Chapter 6. Global Men’s Grooming Products Market, by Distribution Channel
6.1. Market Snapshot
6.2. Global Men’s Grooming Products Market by Distribution Channel, Performance – Potential Analysis
6.3. Global Men’s Grooming Products Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
6.4. Men’s Grooming Products Market, Sub Segment Analysis
6.4.1. Supermarkets & Hypermarkets
6.4.2. Online
6.4.3. Others
Chapter 7. Global Men’s Grooming Products Market, by Type
7.1. Market Snapshot
7.2. Global Men’s Grooming Products Market by Type, Performance – Potential Analysis
7.3. Global Men’s Grooming Products Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
7.4. Men’s Grooming Products Market, Sub Segment Analysis
7.4.1. Mass
7.4.2. Premium
Chapter 8. Global Men’s Grooming Products Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Men’s Grooming Products Market, Regional Market Snapshot
8.4. North America Men’s Grooming Products Market
8.4.1. U.S. Men’s Grooming Products Market Product breakdown estimates & forecasts, 2020-2030 Distribution Channel breakdown estimates & forecasts, 2020-2030 Type breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Men’s Grooming Products Market
8.5. Europe Men’s Grooming Products Market Snapshot
8.5.1. U.K. Men’s Grooming Products Market
8.5.2. Germany Men’s Grooming Products Market
8.5.3. France Men’s Grooming Products Market
8.5.4. Spain Men’s Grooming Products Market
8.5.5. Italy Men’s Grooming Products Market
8.5.6. Rest of Europe Men’s Grooming Products Market
8.6. Asia-Pacific Men’s Grooming Products Market Snapshot
8.6.1. China Men’s Grooming Products Market
8.6.2. India Men’s Grooming Products Market
8.6.3. Japan Men’s Grooming Products Market
8.6.4. Australia Men’s Grooming Products Market
8.6.5. South Korea Men’s Grooming Products Market
8.6.6. Rest of Asia Pacific Men’s Grooming Products Market
8.7. Latin America Men’s Grooming Products Market Snapshot
8.7.1. Brazil Men’s Grooming Products Market
8.7.2. Mexico Men’s Grooming Products Market
8.8. Middle East & Africa Men’s Grooming Products Market
8.8.1. Saudi Arabia Men’s Grooming Products Market
8.8.2. South Africa Men’s Grooming Products Market
8.8.3. Rest of Middle East & Africa Men’s Grooming Products Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Beiersdorf AG Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Procter & Gamble Co.
9.3.3. L’Oréal SA
9.3.4. Shiseido Co., Ltd.
9.3.5. Vi-john Group
9.3.6. Kao Corporation
9.3.7. Johnson & Johnson Pvt Ltd.
9.3.8. Unilever PLC
9.3.9. ITC Limited
9.3.10. Reckitt Benckiser Group Plc
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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