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Global Marketing Technology (MarTech) Market to reach USD 1354.44 billion by the end of 2030.

Global Marketing Technology (MarTech) Market Size study & Forecast, by Product (Social Media Tools, Content Marketing Tools, Rich Media Tool, Automation Tool, Data & Analytics Tools, Sales Enablement Tools), by Application (IT & Telecommunication, Retail & E-commerce, Healthcare, Media & Entertainment, Sports & Events, BFSI, Real Estate, Others), by Type (Digital Marketing, Offline Marketing) and Regional Analysis, 2023-2030

Product Code: ICTICTS-13782208
Publish Date: 20-05-2023
Page: 200

Global Marketing Technology (MarTech) Market is valued at approximately USD 325.7 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 19.50% over the forecast period 2023-2030. Marketing Technology (MarTech) refers to the use of technology and software applications to automate and optimize marketing processes, campaigns, and strategies. MarTech solutions enable organizations to effectively manage and analyze customer data, execute targeted and personalized marketing campaigns. The major driving factors for the Global Marketing Technology Market are the increasing adoption of digital marketing, high government support and the growing trend of personalized and targeted marketing. Moreover, technological advancements and the rising need for better customer insights are creating lucrative growth opportunities for the market over the forecast period 2022-2030.

A survey conducted by Gartner in 2020 found that 80% of marketing leaders reported increasing digital marketing spend as a result of the pandemic. The survey also found that marketing leaders are investing in MarTech solutions to improve customer experience, support remote work, and automate marketing processes. A survey by Statista found that in 2020, 57% of marketers were using social media advertising as part of their marketing strategy. The survey also found that social media advertising is expected to continue to grow in popularity, with 64% of marketers planning to use it in 2023. However, the high cost of Marketing Technology (MarTech) stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Marketing Technology (MarTech) Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is currently the largest market for MarTech, owing to the significant presence of key players, technological advancements, and increased adoption of digital marketing strategies by organizations. The United States is the leading country in the region, contributing to the majority of the market share. The Asia Pacific region is expected to witness significant growth in the MarTech market in the forecast years, owing to the increasing use of smartphones, rising internet penetration, and the adoption of digital marketing by organizations in the region. Countries such as China, India, and Japan are the key contributors to the market in this region.

Major market player included in this report are:
Amazon Web Services, Inc.
Apple, Inc.
Adobe Inc.
Amdocs Development Centre India LLP
Buzzoole Holdings LTD
Konnect Insights
Artesian Solutions Ltd.
Google LLC
Microsoft Corporation PVT LTD.

Recent Developments in the Market:
Ø In Marchd 2023, an upgrade was launched for Dynamics 365 Marketing that enables customers to handle Microsoft Teams meeting options directly from the app, create journey branching based on any attribute, and keep track of unsubscribed users in real-time marketing insights.

Global Marketing Technology (MarTech) Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Product, Application, Type, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:
Social Media Tools
Content Marketing Tools
Rich Media Tool
Automation Tool
Data & Analytics Tools
Sales Enablement Tools
By Application:
IT & Telecommunication
Retail & E-commerce
Media & Entertainment
Sports & Events
Real Estate
By Type:
Digital Marketing
Offline Marketing

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Marketing Technology (MarTech) Market, by Region, 2020-2030 (USD Billion)
1.2.2. Marketing Technology (MarTech) Market, by Product, 2020-2030 (USD Billion)
1.2.3. Marketing Technology (MarTech) Market, by Application, 2020-2030 (USD Billion)
1.2.4. Marketing Technology (MarTech) Market, by Type, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Marketing Technology (MarTech) Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Marketing Technology (MarTech) Market Dynamics
3.1. Marketing Technology (MarTech) Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Increasing adoption of digital marketing Growing trend of personalized and targeted marketing High government support
3.1.2. Market Challenges High Cost of Marketing Technology (MarTech)
3.1.3. Market Opportunities Technological advancements Rising need for better customer insights
Chapter 4. Global Marketing Technology (MarTech) Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Marketing Technology (MarTech) Market, by Product
5.1. Market Snapshot
5.2. Global Marketing Technology (MarTech) Market by Product, Performance – Potential Analysis
5.3. Global Marketing Technology (MarTech) Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
5.4. Marketing Technology (MarTech) Market, Sub Segment Analysis
5.4.1. Social Media Tools
5.4.2. Content Marketing Tools
5.4.3. Rich Media Tool
5.4.4. Automation Tool
5.4.5. Data & Analytics Tools
5.4.6. Sales Enablement Tools
Chapter 6. Global Marketing Technology (MarTech) Market, by Application
6.1. Market Snapshot
6.2. Global Marketing Technology (MarTech) Market by Application, Performance – Potential Analysis
6.3. Global Marketing Technology (MarTech) Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
6.4. Marketing Technology (MarTech) Market, Sub Segment Analysis
6.4.1. IT & Telecommunication
6.4.2. Retail & E-commerce
6.4.3. Healthcare
6.4.4. Media & Entertainment
6.4.5. Sports & Events
6.4.6. BFSI
6.4.7. Real Estate
6.4.8. Others
Chapter 7. Global Marketing Technology (MarTech) Market, by Type
7.1. Market Snapshot
7.2. Global Marketing Technology (MarTech) Market by Type, Performance – Potential Analysis
7.3. Global Marketing Technology (MarTech) Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
7.4. Marketing Technology (MarTech) Market, Sub Segment Analysis
7.4.1. Digital Marketing
7.4.2. Offline Marketing
Chapter 8. Global Marketing Technology (MarTech) Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Marketing Technology (MarTech) Market, Regional Market Snapshot
8.4. North America Marketing Technology (MarTech) Market
8.4.1. U.S. Marketing Technology (MarTech) Market Product breakdown estimates & forecasts, 2020-2030 Application breakdown estimates & forecasts, 2020-2030 Type breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Marketing Technology (MarTech) Market
8.5. Europe Marketing Technology (MarTech) Market Snapshot
8.5.1. U.K. Marketing Technology (MarTech) Market
8.5.2. Germany Marketing Technology (MarTech) Market
8.5.3. France Marketing Technology (MarTech) Market
8.5.4. Spain Marketing Technology (MarTech) Market
8.5.5. Italy Marketing Technology (MarTech) Market
8.5.6. Rest of Europe Marketing Technology (MarTech) Market
8.6. Asia-Pacific Marketing Technology (MarTech) Market Snapshot
8.6.1. China Marketing Technology (MarTech) Market
8.6.2. India Marketing Technology (MarTech) Market
8.6.3. Japan Marketing Technology (MarTech) Market
8.6.4. Australia Marketing Technology (MarTech) Market
8.6.5. South Korea Marketing Technology (MarTech) Market
8.6.6. Rest of Asia Pacific Marketing Technology (MarTech) Market
8.7. Latin America Marketing Technology (MarTech) Market Snapshot
8.7.1. Brazil Marketing Technology (MarTech) Market
8.7.2. Mexico Marketing Technology (MarTech) Market
8.8. Middle East & Africa Marketing Technology (MarTech) Market
8.8.1. Saudi Arabia Marketing Technology (MarTech) Market
8.8.2. South Africa Marketing Technology (MarTech) Market
8.8.3. Rest of Middle East & Africa Marketing Technology (MarTech) Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Amazon Web Services Inc. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Apple, Inc.
9.3.3. Adobe Inc.
9.3.4. Amdocs Development Centre India LLP
9.3.5. Buzzoole Holdings LTD
9.3.6. Konnect Insights
9.3.7. ContentGrow
9.3.8. Artesian Solutions Ltd.
9.3.9. Google LLC
9.3.10. Microsoft Corporation PVT LTD.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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