Edit Content

Bizwit Research & Consulting LLP is a global provider of business intelligence & consulting services. We have a strong primary base of key industry leaders along with the chain of industry analysts to analyze the market trends and its future impact in order to estimates and forecast different business segments and markets. 

Global Marketing Automation Market to reach USD 10.35billion by the end of 2029

Global Marketing Automation Market Size study&Forecast, bySolution (Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing, Others) by Deployment (On-premise, Cloud), by Enterprise Size (Large Enterprises, Small & Medium Enterprises), by End-use (BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, Others)and Regional Analysis, 2022-2029

Product Code: ICTICTI-54475023
Publish Date: 20-03-2023
Page: 200

Global Marketing Automation Market is valued at approximately USD 4.9 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 9.8% over the forecast period 2022-2029. Marketing Automation software streamlines the marketing process through digital marketing techniques. It is an online platform for a different organizations that enables them to work on several online channels with better data for smarter decisions.This also makes it easy to understand the choices of customersand allows easy communication with clients. It basically leads to marketing and sales on one page generating additional revenue at a lower cost. Additionally, the emerging digitalization of businesses and rising penetration of Internet among the users is driving the market for the global marketing automation market.

According to new advancements and developments world is evolving and the emerging digitalization of the business environment is boosting the demand for marketing automation. There has been seen around 10.4% growth year-on-year. In 2020, the global spending on digital transformation accounted forUSD 1.3 trillion. The rising Internet penetration was the major reason for marketing automation by organizationsas this rise was seen up to a great extent from just 4% in 2007 to 47% in 2021. Almost two thirds of the global population is connected to World Wide Web thus, increasing the number of internet, mobile devices and social media users. For instance, internet users across the world stood at 4.9 billion. Moreover, the continuous advancements, developments and innovations for automation with the rising adoption of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) is contributing towards the market growth. However, the rising security concerns for confidential data stifle the market growth of the marketing automation market throughout the forecast period of 2022-2029.

The key regions considered for the Global Marketing Automation Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World.North America dominatedthe market for the marketing automation market. The increasing adoption of automated marketing among the market players of this region played a major role. The largenumber of small and medium size of enterprises helps in accelerating marketing activities. The rise in industries such as entertainment, healthcare, retail, media and so on are adopting marketing automation software’s.Asia-Pacific is expected to be the fastest-growing region due to rising usage of mobile devices and Internet. Several growth opportunities are experienced due to increasing adoption of technological solutions such as Iot and cloud computing services in this region.

Major market player included in this report are:
Act-On Software, Inc.
Adobe Systems Inc.
HubSpot, Inc.
International Business Machines Corporation
Marketo, Inc.
Oracle Corporation
Salesforce Inc.
Teradata Corporation
Keap (formerly Infusionsoft)
WePay, Inc.
Recent Developments in the Market:
 In February 2022, mobile marketing personalization capabilities were added by Adobe that allows users to effectively engage in smartphones with several features such aspush notification, design email, in-app messages and so on.
 In August 2021, Keap introduced a broadcast texting feature and automated text messaging to reduce chaos and save business time.
Global Marketing Automation Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Solution, Deployment, Enterprise Size, End-use, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporatespotential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Solution offerings of key players. The detailed segments and sub-segment of the market are explained below:

Campaign Management
Email Marketing
Inbound Marketing
Mobile Applications
Lead Nurturing & Lead Scoring
Reporting & Analytics
Social Media Marketing

By Deployment:

By Enterprise Size:
Large Enterprises
Small & Medium Enterprises

By End-use:
Telecom & IT
Discrete Manufacturing
Government & Education

By Region:
North America
Asia Pacific
South Korea
Latin America
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Marketing Automation Market, by Region, 2019-2029 (USD Billion)
1.2.2. Marketing Automation Market, by Solution,2019-2029 (USD Billion)
1.2.3. Marketing Automation Market, by Deployment, 2019-2029 (USD Billion)
1.2.4. Marketing Automation Market, by Enterprise Size, 2019-2029 (USD Billion)
1.2.5. Marketing Automation Market, by End-use, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Marketing Automation Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Marketing Automation Market Dynamics
3.1. Marketing Automation Market Impact Analysis (2019-2029)
3.1.1. Market Drivers Emerging Digital Business Environment. Rising Internet Penetration.
3.1.2. Market Challenges Security concerns for confidential data.
3.1.3. Market Opportunities Advancements in Formulation. Rising Adoption of AI and ML.
Chapter 4. Global Marketing Automation MarketIndustry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Investment Adoption Model
4.5. Analyst Recommendation & Conclusion
4.6. Top investment opportunity
4.7. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Marketing Automation Market, by Solution
6.1. Market Snapshot
6.2. Global Marketing Automation Market by Solution, Performance – Potential Analysis
6.3. Global Marketing Automation Market Estimates & Forecasts by Solution2019-2029 (USD Billion)
6.4. Marketing Automation Market, Sub Segment Analysis
6.4.1. Campaign Management
6.4.2. Email Marketing
6.4.3. Inbound Marketing
6.4.4. Mobile Applications
6.4.5. Lead Nurturing & Lead Scoring
6.4.6. Reporting & Analytics
6.4.7. Social Media Marketing
6.4.8. Others
Chapter 7. Global Marketing Automation Market, by Deployment
7.1. Market Snapshot
7.2. Global Marketing Automation Market by Deployment, Performance – Potential Analysis
7.3. Global Marketing Automation Market Estimates & Forecasts by Deployment2019-2029 (USD Billion)
7.4. Marketing Automation Market, Sub Segment Analysis
7.4.1. On-Premise
7.4.2. Cloud
Chapter 8. Global Marketing Automation Market, byEnterprise Size
8.1. Market Snapshot
8.2. Global Marketing Automation Market by Enterprise Size, Performance – Potential Analysis
8.3. Global Marketing Automation Market Estimates & Forecasts by Enterprise Size2019-2029 (USD Billion)
8.4. Marketing Automation Market, Sub Segment Analysis
8.4.1. Large Enterprise
8.4.2. Small and Medium Enterprise
Chapter 9. Global Marketing Automation Market, by End-use
9.1. Market Snapshot
9.2. Global Marketing Automation Market by End-use, Performance – Potential Analysis
9.3. Global Marketing Automation Market Estimates & Forecasts by End-use2019-2029 (USD Billion)
9.4. Marketing Automation Market, Sub Segment Analysis
9.4.1. BFSI
9.4.2. Retail
9.4.3. Healthcare
9.4.4. Telecom & IT
9.4.5. Discrete Manufacturing
9.4.6. Government & Education
9.4.7. Others
Chapter 10. Global Marketing Automation Market, Regional Analysis
10.1. Marketing Automation Market, Regional Market Snapshot
10.2. North America Marketing Automation Market
10.2.1. U.S.Marketing Automation Market Solution breakdown estimates & forecasts, 2019-2029 Deployment breakdown estimates & forecasts, 2019-2029 Enterprise Size breakdown estimates & forecasts, 2019-2029 End-use breakdown estimates & forecasts, 2019-2029
10.2.2. CanadaMarketing Automation Market
10.3. Europe Marketing Automation Market Snapshot
10.3.1. U.K. Marketing Automation Market
10.3.2. Germany Marketing Automation Market
10.3.3. France Marketing Automation Market
10.3.4. Spain Marketing Automation Market
10.3.5. Italy Marketing Automation Market
10.3.6. Rest of EuropeMarketing Automation Market
10.4. Asia-PacificMarketing Automation Market Snapshot
10.4.1. China Marketing Automation Market
10.4.2. India Marketing Automation Market
10.4.3. JapanMarketing Automation Market
10.4.4. Australia Marketing Automation Market
10.4.5. South Korea Marketing Automation Market
10.4.6. Rest of Asia PacificMarketing Automation Market
10.5. Latin America Marketing Automation Market Snapshot
10.5.1. Brazil Marketing Automation Market
10.5.2. MexicoMarketing Automation Market
10.6. Rest of The World Marketing Automation Market

Chapter 11. Competitive Intelligence
11.1. Top Market Strategies
11.2. Company Profiles
11.2.1. Act-On Software, Inc. Key Information Overview Financial (Subject to Data Availability) ProductSummary Recent Developments
11.2.2. Adobe Systems Inc.
11.2.3. HubSpot, Inc.
11.2.4. International Business Machines Corporation
11.2.5. Marketo, Inc.
11.2.6. Oracle Corporation
11.2.7. Salesforce Inc.
11.2.8. Teradata Corporation
11.2.9. Keap (formerly Infusionsoft)
11.2.10. WePay, Inc.,
Chapter 12. Research Process
12.1. Research Process
12.1.1. Data Mining
12.1.2. Analysis
12.1.3. Market Estimation
12.1.4. Validation
12.1.5. Publishing
12.2. Research Attributes
12.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

Need Assistance

Contact Person -
Krishant Mennon
Call us @
+ 91 99931 15879
Email: sales@bizwitresearch.com


Why Choose Us?

Quality over Quantity

Backed by 60+ paid data sources our reports deliver crisp insights with no compromise quality.

Analyst Support

24x7 Chat Support plus
free analyst hours with every purchase

Flawless Methodology

Our 360-degree approach of market study, our research methods leave stones unturned.

Enquiry Now