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Global Location Based Advertising Market to reach USD XX billion by the end of 2030

Global Location Based Advertising Market Size study & Forecast, by Advertising Type (Push Advertising, Pull Advertising), by Type (Geofencing, Geotargeting, Beacon Advertising, Geoconquesting), by End-use (Retail, Hospitality, Healthcare, BFSI, Education, Technology & Media, Transportation & Logistics, Automotive, Multimedia & Entertainment, Others), and Regional Analysis, 2023-2030

Product Code: ICTICTS-27256045
Publish Date: 10-03-2024
Page: 200

Global Location Based Advertising Market is valued approximately at USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2023-2030. Location-based advertising (LBA) refers to a marketing strategy that delivers targeted advertisements to consumers based on their current or past geographic locations. It leverages technologies such as GPS, Wi-Fi, Bluetooth and beacons to pinpoint the whereabouts of mobile device users and deliver relevant ads to them in real-time or based on their historical location data. The market growth is driven by key factors such as widespread adoption of mobile devices, advancement in geospatial technology and increasing demand for personalized marketing experiences.
Mobile phones are equipped with GPS, Wi-Fi, and other location tracking technologies, providing real-time and precise location data. This data enables advertisers to target consumers based on their current whereabouts, increasing the effectiveness of ads by delivering relevant offers when users are near a physical store or relevant point of interest. As per Statista, between 2024 and 2029, the global smartphone user base is projected to grow by a total of 1.5 billion users, marking a 30.6% increase. This growth trend, extending over fifteen consecutive years, is expected to reach a peak of 6.4 billion users by 2029. Hence, the number of smartphone users has consistently risen in recent years. However, data Privacy and security concerns stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Location Based Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. The North America region emerged as the dominant force in the global market holding the largest market share in 2022, propelled by the pervasive use of smartphones. The widespread adoption of mobile devices has fostered increased connectivity and reliance among consumers, who now utilize their phones for a myriad of activities including shopping, socializing, and accessing information. Along with this, the Asia Pacific region is expected to be the fastest growing region, driven by the availability of reliable and precise geospatial data. This robust data infrastructure, coupled with advanced technologies such as GPS, Wi-Fi networks, and sophisticated mapping services, empowers advertisers to accurately pinpoint consumers’ real-time locations. Consequently, advertisers can deliver highly relevant and contextually rich advertising experiences, driving engagement and fostering meaningful interactions with their target audiences.

Major market player included in this report are:
Facebook (Meta Platforms Inc.)
Cidewalk Technologies Inc.
Enradius LLC
Emodo (Placecast)
Foursquare Labs Inc.
Google LLC
IBM Corporation
Near Intelligence Inc.

Recent Developments in the Market:
Ø In August 2023, Google Inc. introduced vehicle ads, a novel ad format within search, enabling auto advertisers to showcase their vehicle inventory to potential buyers on Google.
Ø In February 2023, Cidewalk Technologies Inc. debuted BannerAI, a free digital billboard ad creative service powered by OpenAI, as part of its latest programmatic billboard advertising platform.
Global Location Based Advertising Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Advertising Type, Type, End-use, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Advertising Type:
Push Advertising
Pull Advertising

By Type:
Beacon Advertising

By End-use:
Technology & Media
Transportation & Logistics
Multimedia & Entertainment
By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Location Based Advertising Market, by region, 2020-2030 (USD Billion)
1.2.2. Location Based Advertising Market, by Advertising Type, 2020-2030 (USD Billion)
1.2.3. Location Based Advertising Market, by Type, 2020-2030 (USD Billion)
1.2.4. Location Based Advertising Market, by End-user, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Location Based Advertising Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Location Based Advertising Market Dynamics
3.1. Location Based Advertising Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Widespread adoption of mobile devices Advancement in geospatial technology Increasing demand for personalized marketing experiences
3.1.2. Market Challenges Data Privacy and security concerns
3.1.3. Market Opportunities Increasing demand for personalized consumer experiences Technological advancement
Chapter 4. Global Location Based Advertising Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economic
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Location Based Advertising Market, by Advertising Type
5.1. Market Snapshot
5.2. Global Location Based Advertising Market by Advertising Type, Performance – Potential Analysis
5.3. Global Location Based Advertising Market Estimates & Forecasts by Advertising Type 2020-2030 (USD Billion)
5.4. Location Based Advertising Market, Sub Segment Analysis
5.4.1. Push
5.4.2. Pull
Chapter 6. Global Location Based Advertising Market, by Type
6.1. Market Snapshot
6.2. Global Location Based Advertising Market by Type, Performance – Potential Analysis
6.3. Global Location Based Advertising Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
6.4. Location Based Advertising Market, Sub Segment Analysis
6.4.1. Geofencing
6.4.2. Geotargeting
6.4.3. Beacon Advertising
6.4.4. Geoconquesting
Chapter 7. Global Location Based Advertising Market, by End-user
7.1. Market Snapshot
7.2. Global Location Based Advertising Market by End-user, Performance – Potential Analysis
7.3. Global Location Based Advertising Market Estimates & Forecasts by End-user 2020-2030 (USD Billion)
7.4. Location Based Advertising Market, Sub Segment Analysis
7.4.1. Retail
7.4.2. Hospitality
7.4.3. Healthcare
7.4.4. BFSI
7.4.5. Education
7.4.6. Technology & Media
7.4.7. Transportation & Logistics
7.4.8. Automotive
7.4.9. Multimedia & Entertainment
7.4.10. Others
Chapter 8. Global Location Based Advertising Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Location Based Advertising Market, Regional Market Snapshot
8.4. North America Location Based Advertising Market
8.4.1. U.S. Location Based Advertising Market Advertising Type breakdown estimates & forecasts, 2020-2030 Type breakdown estimates & forecasts, 2020-2030 End-user breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Location Based Advertising Market
8.5. Europe Location Based Advertising Market Snapshot
8.5.1. U.K. Location Based Advertising Market
8.5.2. Germany Location Based Advertising Market
8.5.3. France Location Based Advertising Market
8.5.4. Spain Location Based Advertising Market
8.5.5. Italy Location Based Advertising Market
8.5.6. Rest of Europe Location Based Advertising Market
8.6. Asia-Pacific Location Based Advertising Market Snapshot
8.6.1. China Location Based Advertising Market
8.6.2. India Location Based Advertising Market
8.6.3. Japan Location Based Advertising Market
8.6.4. Australia Location Based Advertising Market
8.6.5. South Korea Location Based Advertising Market
8.6.6. Rest of Asia Pacific Location Based Advertising Market
8.7. Latin America Location Based Advertising Market Snapshot
8.7.1. Brazil Location Based Advertising Market
8.7.2. Mexico Location Based Advertising Market
8.8. Middle East & Africa Location Based Advertising Market
8.8.1. Saudi Arabia Location Based Advertising Market
8.8.2. South Africa Location Based Advertising Market
8.8.3. Rest of Middle East & Africa Location Based Advertising Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Facebook (Meta Platforms Inc.) Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Cidewalk Technologies Inc.
9.3.3. Enradius LLC
9.3.4. Emodo (Placecast)
9.3.5. Foursquare Labs, Inc.
9.3.6. Google LLC
9.3.7. GroundTruth
9.3.8. IBM Corporation
9.3.9. Near Intelligence Inc.
9.3.10. PlaceIQ
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

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Market driving trends and favorable economic conditions
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