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Global Kids Toys Market to reach USD 83.4 billion by the end of 2029.

Global Kids Toys Market Size study & Forecast, by End User (Unisex Toys, Toys for Boys, Toys for Girls), by Product Type (Building Toys, Figurine Toys, Sports and Outdoor Toys, Others), by Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Departmental Stores, Online Channels, Others) and Regional Analysis, 2022-2029

Product Code: OIRCGS-69010725
Publish Date: 1-04-2023
Page: 200

Global Kids Toys Market is valued at approximately USD 65.8 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 3.0% over the forecast period 2022-2029. Kids Toys include toys for the age group 10 or less. Kids’ toys are objects designed for children to play with, often for the purpose of entertainment, education, or development. Toys can be made of a variety of materials such as plastic, wood, metal, and fabric, and can vary from simple or easy to use toys to complex electronic toys which have advanced features. The rising Kid population, increasing spending on toys, increasing Product innovation, growing demand from children and the young population, and emerging games and game zones in public places are the factors driving the growth of the market.

According to the research department, in 2019, the global toy market was estimated at around 90 billion US dollars. In the same year average spending on toys per child in North America was around 300 US dollars and in Europe, it was estimated at around 212 US dollars. Additionally, according to UNICEF Organization, Currently, there are around 656 million children under the age of 5 around the world. The rising kid population and increasing spending on toys are the major factors driving the growth of the market. Other important components driving market increase are increasing Product innovation, growing demand from children and the young population, and emerging games and game zones in public places. Furthermore, rising innovation and production of environment-friendly products, and favourable policies are the factors creating major market opportunities in the forecast period. However, Tariff duties to restrict market expansion stifle market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Kids Toys Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia Pacific dominated the market in terms of revenue, owing to the high demand for toys due to large populations in the regions such as India and China, and the region’s increasing disposable income. North America is expected to grow with the highest CAGR during the forecast period, owing to factors such as a rising kid population, increasing expenditure on entertainment, and increasing demand for kid toys in the region.

Major market player included in this report are:
Atlas Games
Clementoni S.p.A.
Giochi Preziosi SpA
Goliath Games, LLC
GuangDong Hayidai toys Co.,Ltd.
Hasbro, Inc.
Mattel, Inc.
Reliance Industries Limited
Bella Luna Toys
Simba Dickie Group
Recent Developments in the Market:
 In September 2022, Star Atlas launched triple-A quality blockchain game, Unreal Engine 5 and announced a series of updates. Unreal Engine enables game developers across sectors to generate next-generation real-time 3D content and experiences.
Global Kids Toys Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Product Type, End User, Distribution Channel, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Product Type offerings of key players. The detailed segments and sub-segment of the market are explained below:
By End User:
Unisex Toys
Toys for Boys
Toys for Girls

By Product Type:
Building Toys
Figurine Toys
Sports and Outdoor Toys

By Distribution Channel:
Specialty Stores
Departmental Stores
Online Channels

By Region:
North America
Asia Pacific
South Korea
Latin America
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Kids Toys Market, by Region, 2019-2029 (USD Billion)
1.2.2. Kids Toys Market, by End User, 2019-2029 (USD Billion)
1.2.3. Kids Toys Market, by Product Type, 2019-2029 (USD Billion)
1.2.4. Kids Toys Market, by Distribution Channel, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Kids Toys Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Kids Toys Market Dynamics
3.1. Kids Toys Market Impact Analysis (2019-2029)
3.1.1. Market Drivers Rising Kid population Increasing spending on toys
3.1.2. Market Challenges Tariff duties to restrict market expansion.
3.1.3. Market Opportunities Rising innovation and production of environment-friendly products Favourable policies
Chapter 4. Global Kids Toys Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Investment Adoption Model
4.5. Analyst Recommendation & Conclusion
4.6. Top investment opportunity
4.7. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Kids Toys Market, by End User
6.1. Market Snapshot
6.2. Global Kids Toys Market by End User, Performance – Potential Analysis
6.3. Global Kids Toys Market Estimates & Forecasts by End User 2019-2029 (USD Billion)
6.4. Kids Toys Market, Sub Segment Analysis
6.4.1. Unisex Toys
6.4.2. Toys for Boys
6.4.3. Toys for Girls
Chapter 7. Global Kids Toys Market, by Product Type
7.1. Market Snapshot
7.2. Global Kids Toys Market by Product Type, Performance – Potential Analysis
7.3. Global Kids Toys Market Estimates & Forecasts by Product Type 2019-2029 (USD Billion)
7.4. Kids Toys Market, Sub Segment Analysis
7.4.1. Building Toys
7.4.2. Figurine Toys
7.4.3. Sports and Outdoor Toys
7.4.4. Others
Chapter 8. Global Kids Toys Market, by Distribution Channel
8.1. Market Snapshot
8.2. Global Kids Toys Market by Distribution Channel, Performance – Potential Analysis
8.3. Global Kids Toys Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
8.4. Kids Toys Market, Sub Segment Analysis
8.4.1. Hypermarket/Supermarket
8.4.2. Specialty Stores
8.4.3. Departmental Stores
8.4.4. Online Channels
8.4.5. Others
Chapter 9. Global Kids Toys Market, Regional Analysis
9.1. Kids Toys Market, Regional Market Snapshot
9.2. North America Kids Toys Market
9.2.1. U.S. Kids Toys Market Product Type breakdown estimates & forecasts, 2019-2029 End User breakdown estimates & forecasts, 2019-2029 Distribution Channel breakdown estimates & forecasts, 2019-2029
9.2.2. Canada Kids Toys Market
9.3. Europe Kids Toys Market Snapshot
9.3.1. U.K. Kids Toys Market
9.3.2. Germany Kids Toys Market
9.3.3. France Kids Toys Market
9.3.4. Spain Kids Toys Market
9.3.5. Italy Kids Toys Market
9.3.6. Rest of Europe Kids Toys Market
9.4. Asia-Pacific Kids Toys Market Snapshot
9.4.1. China Kids Toys Market
9.4.2. India Kids Toys Market
9.4.3. Japan Kids Toys Market
9.4.4. Australia Kids Toys Market
9.4.5. South Korea Kids Toys Market
9.4.6. Rest of Asia Pacific Kids Toys Market
9.5. Latin America Kids Toys Market Snapshot
9.5.1. Brazil Kids Toys Market
9.5.2. Mexico Kids Toys Market
9.6. Rest of The World Kids Toys Market

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Atlas Games Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
10.2.2. Clementoni S.p.A.
10.2.3. Giochi Preziosi SpA
10.2.4. Goliath Games, LLC
10.2.5. GuangDong Hayidai toys Co.,Ltd.
10.2.6. Hasbro, Inc.
10.2.7. Mattel, Inc.
10.2.8. Reliance Industries Limited
10.2.9. Bella Luna Toys
10.2.10. Simba Dickie Group
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

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Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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