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Global kefir market is expected to reach $1.56 billion by 2027.

Global Kefir Market Size study, by Product (Animal-based, Plant-based), by Distribution Channel (Online, Offline), and Regional Forecasts 2021-2027

Product Code: OIRFB-93230155
Publish Date: 17-07-2021
Page: 200

Global kefir market is valued approximately at $1.04 billion in 2020 and is anticipated to grow with a healthy growth rate of about 6% over the forecast period 2021-2027. Kefir refers to a type of fermented milk beverage which is similar to ayran or a thin yogurt and is made from kefir grain (specific type of mesophilic symbiotic culture). The kefir products include kefir smoothie, kefir milk, kefir yogurt, kefir probiotic drink, organic kefir drinks, etc. and these area rich source of nutrition such as mineral, vitamin, calcium protein, and magnesium. Consumption of kefir products helps in boosting the immune system, improves bone health, aids in digestive health, and may even help in combating cancer. The global kefir market is being driven by increasing consciousness about health and nutrition among consumers and growing demand for the probiotics drinks across the globe. Furthermore, research and development activities will provide new opportunities for the global kefir industry. According to Statista, the total value of probiotics market across the globe is expected to rise from $49.4 billion in 2018 to approximately $69.3 billion by 2023. Such growth witnessed in the demand for probiotics across the globe would increase the consumption of kefir based products which in turn would drive the market. However, shorter shelf life of the final product may impede market growth over the forecast period of 2021-2027.

The regional analysis of the global kefir market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. Europe is the leading region across the world in terms of market share due to high popularity of kefir products in the households of economies such as Bulgaria, Belarus, Georgia, etc., awareness among consumers regarding digestive health, increasing demand for probiotic foods and beverages growing trend of healthy snacking, etc. Whereas Asia Pacificis anticipated to exhibit the highest growth rate over the forecast period 2021-2027, due to rising awareness regarding fermented milk products among the consumers in countries such as Australia, Japan, and New Zealand, etc.

Major market player included in this report are:
Maple Hill Creamery, LLC
Green Valley Creamery
Redwood Hill Farm & Creamery
Danone North America Public Benefit Corporation
Evolve Kefir
NANCY’S Yogurt
The Icelandic Milk and Skyr Corporation
Forager Project

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:
By Distribution Channel:
By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019
Base year – 2020
Forecast period – 2021 to 2027.

Target Audience of the Global Kefir Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
1.2.1. Kefir Market, by Region, 2019-2027 (USD Billion)
1.2.2. Kefir Market, by Product, 2019-2027 (USD Billion)
1.2.3. Kefir Market, by Distribution Channel, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Kefir Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Kefir Market Dynamics
3.1. Kefir Market Impact Analysis (2019-2027)
3.1.1. Market Drivers Increasing consciousness about health and nutrition among consumers Growing demand for the probiotics drinks
3.1.2. Market Restraint Shorter shelf life of the final product
3.1.3. Market Opportunities Research and development activities
Chapter 4. Global Kefir Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Kefir Market, by Product
a. Market Snapshot
5.1. Global Kefir Market by Product, Performance – Potential Analysis
5.2. Global Kefir Market Estimates & Forecasts by Product 2018-2027 (USD Billion)
5.3. Kefir Market, Sub Segment Analysis
5.3.1. Animal-based
5.3.2. Plant-based
Chapter 6. Global Kefir Market, by Distribution Channel
b. Market Snapshot
6.1. Global Kefir Market by Distribution Channel, Performance – Potential Analysis
6.2. Global Kefir Market Estimates & Forecasts by Distribution Channel 2018-2027 (USD Billion)
6.3. Kefir Market, Sub Segment Analysis
6.3.1. Online
6.3.2. Offline
Chapter 7. Global Kefir Market, Regional Analysis
7.1. Kefir Market, Regional Market Snapshot
7.2. North America Kefir Market
7.2.1. U.S. Kefir Market Product breakdown estimates & forecasts, 2018-2027 Distribution Channel breakdown estimates & forecasts, 2018-2027
7.2.2. Canada Kefir Market
7.3. Europe Kefir Market Snapshot
7.3.1. U.K. Kefir Market
7.3.2. Germany Kefir Market
7.3.3. France Kefir Market
7.3.4. Spain Kefir Market
7.3.5. Italy Kefir Market
7.3.6. Rest of Europe Kefir Market
7.4. Asia-Pacific Kefir Market Snapshot
7.4.1. China Kefir Market
7.4.2. India Kefir Market
7.4.3. Japan Kefir Market
7.4.4. Australia Kefir Market
7.4.5. South Korea Kefir Market
7.4.6. Rest of Asia Pacific Kefir Market
7.5. Latin America Kefir Market Snapshot
7.5.1. Brazil Kefir Market
7.5.2. Mexico Kefir Market
7.6. Rest of The World Kefir Market
Chapter 8. Competitive Intelligence
8.1. Top Market Strategies
8.2. Company Profiles
8.2.1. Lifeway Foods, Inc. And Subsidiaries Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
8.2.2. Maple Hill Creamery, LLC
8.2.3. Green Valley Creamery
8.2.4. Redwood Hill Farm & Creamery
8.2.5. Danone North America Public Benefit Corporation
8.2.6. Evolve Kefir
8.2.7. Nancy’s Yogurt
8.2.8. The Icelandic Milk and Skyr Corporation
8.2.9. Forager Project
8.2.10. KeVita

Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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