Global Jerky Snacks Market is valued approximately USD 4.4 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 6.70% over the forecast period 2022-2028. Jerky snacks are popular due to their high protein content. Consumers are shifting away from carbohydrate-rich snacks and toward more healthy snacks, notably in North America and Europe. In recent years, customers’ preferences have evolved toward nutritious snacks that include all of the ingredients. Consumers desire more information on product packaging. Non-GMO, gluten-free, low salt, no artificial ingredients, minimal processing, and no antibiotics are emerging as industry trends. Rising demand for nutrient-dense snacks, such as healthy fats, iron, and B vitamins, is driving the sector, encouraging companies to develop enriched meat snacks. Because of portable meals like jerky, sticks, and sausages, it’s a convenient option for consumers looking for nutritional meat snacks. These factors are propelling the industry forward. Beyond Meat, Inc., a plant-based meat company, and PepsiCo, Inc. announced the creation of the first plant-based jerky in their joint venture in March 2022. This stage attempts to broaden the product portfolio and boost consumer reach. Bai Capital, a private investment business, announced the acquisition of Valeo Foods Group, a European food manufacturer, in May 2021. The goal of this acquisition is to boost the company’s position and accelerate expansion. Baja Jerky collaborates with four distributors in October 2021 to improve its visibility and expansion. This collaboration intends to increase openness in product development while also broadening its customer reach. The growth of the market is partly due to the advent of e-commerce and the widespread use of smartphones, which has prompted some small and medium-sized businesses to build online platforms in order to widen their distribution channels. The online distribution channel has benefited manufacturers, particularly small businesses. Businesses target millennial clientele, one of the largest density segments, resulting in significant market adoption of the items. However, health issues such as unhealthy weight gain and the danger of heart disease restrict market expansion from 2022 to 2028.
The key regions considered for the Global Jerky Snacks Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America emerged as the market leader. According to the Simmons National Consumer Survey (NHCS) and the US Census, approximately 50.0 percent of the US population, or nearly 160 million people, consume meat snacks and beef jerky on a daily basis. Jerky is one of the most popular meats appetizers in the United States. Europe’s jerky snack industry is expected to develop at the quickest rate between 2022 and 2028. The increased demand for nutritious protein-enriched snacks, as well as expanding awareness of a healthy lifestyle, are driving the growth.
Major market player included in this report are:
JACK LINK’S LLC.
Old Trapper Beef Jerky
Oberto Snacks Inc.
The Hershey Company
General Mills Inc.
Chef’s Cut Real Jerky
Frito-Lay North America, Inc.
Tillamook Country Smoker
Conagra Brands, Inc.
The Meatsnacks Group.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Distribution Channel:
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028
Target Audience of the Global Jerky Snacks Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Value-Added Resellers (VARs)
Third-party knowledge providers