Edit Content

Bizwit Research & Consulting LLP is a global provider of business intelligence & consulting services. We have a strong primary base of key industry leaders along with the chain of industry analysts to analyze the market trends and its future impact in order to estimates and forecast different business segments and markets. 

Global Influencer Marketing Platform Market to reach USD 41.9 billion by 2027.

Global Influencer Marketing Platform Market Size study, by Component (Solution and Services) Application (Search and discovery, Campaign management, Influencer relationship management, Analytics and reporting, and others) Organization Size (Large Enterprises, Small and Medium size enterprises) End Use (Fashion and lifestyle, Agencies and PR, Retail and Consumer goods, Health and Wellness, Ad-tech, Banking and Finance, and Others) and Regional Forecasts 2021-2027

Product Code: ICTEITS-66153354
Publish Date: 17-07-2021
Page: 200

Global Influencer Marketing Platform Market is valued approximately USD 6 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 32% over the forecast period 2021-2027. Influencer marketing has quickly gone from being a trendy term to being integrated into conventional branding methods. It combines the concepts of traditional celebrity endorsements with modern content-driven marketing strategies. In recent years, marketers have begun to go beyond traditional celebrities for product endorsements, collaborating with online celebrities/influencers. This is a direct result of these influencers’ growing number of social media followers and their capacity to affect their followers’/fans’ purchasing habits. The increasing usage of the internet for advertising techniques has transformed corporate models and created new revenue streams. Customers’ easy access to high-speed, low-cost internet connections provides marketers with a new avenue to reach out to target groups, resulting in the emergence of influencer marketing strategies. Marketers and brands can create more targeted advertising campaigns by leveraging these promotion strategies, improving customer experience and business relationships. Consumer demand is driven by product authenticity and the availability of dependable goods and services. Customers are constantly being forced to acquire things via traditional marketing and promotion approaches. Traditional methods can result in a negative brand image. Furthermore, consumers’ transition to the over-the-top (OTT) sector and other social media channels has decentralized the consumer base across channels, resulting in expensive marketing costs and no return on investment (ROI). As a result, businesses are increasingly implementing successful marketing strategies that reach end consumers without disturbing them. Influencer marketing is one of the most effective marketing tactics for reaching direct customers via macro and micro influencers and forming strong bonds between customers and brands. Customers trust brands that are backed by celebrities, bloggers, vloggers, and well-known individuals via social media channels. According to ClickZ, 22% of consumers in the 18–34 age bracket bases their purchasing decisions on celebrity endorsements. According to the figures above, organizations’ brand image might be harmed if they betray their customers’ confidence. By providing quality and transparency, businesses have a significant opportunity to win consumer trust and acquire new customers.

The main regions of Asia Pacific, North America, Europe, Latin America, and the Rest of the World are included in the geographical analysis of the worldwide Influencer Marketing Platform Market. In 2020, North America dominated the global market, with much more revenue than other regions. COVID-19 has impacted the United States severely, making it one of the worst-affected countries. This resulted in the acceptance of Work-From-Home (WFH) and, as a result, the use of social media and OTT platforms as forms of entertainment by individuals, allowing businesses to use influencer marketing to promote their products and services. Furthermore, the region’s module manages resources in platform development, AI-based analytics, and digital marketing creates a favorable environment for growth of the market.

Major market player included in this report are:
IZEA Worldwide
Quotient Technology Inc.
JuliusWorks Inc.
Traackr Inc.
Upfluence Inc.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed inRoute of Administration about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
By Application:
Search and discovery
Campaign management
Influencer relationship management
Analytics and reporting
Compliance management and fraud detection
By Organization size:
Large enterprises
Small and medium sized enterprises (SMEs)
By End user:
Fashion and lifestyle
Agencies and PR
Retail and consumer goods
Health and wellness
Banking and finance
Travel and tourism

By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019
Base year – 2020
Forecast period – 2021 to 2027

Target Audience of the Global Influencer Marketing Platform Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
1.2.1. Influencer Marketing Platform Market, by Region, 2019-2027 (USD Billion)
1.2.2. Influencer Marketing Platform Market, by Component, 2019-2027 (USD Billion)
1.2.3. Influencer Marketing Platform Market, by Application, 2019-2027 (USD Billion)
1.2.4. Influencer Marketing Platform Market, by Organization Size, 2019-2027 (USD Billion)
1.2.5. Influencer Marketing Platform Market, by End User, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Influencer Marketing Platform Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Influencer Marketing Platform Market Dynamics
3.1. Influencer Marketing Platform Market Impact Analysis (2019-2027)
3.1.1. Market Drivers Consumers are shifting towards text-based content or video-based content in the OTT market. Increasing utilization of ad-blocking software
3.1.2. Market Challenges Rising number of fake followers.
3.1.3. Market Opportunities Utilization of influencer marketing platforms to build consumer trust and develop a fresh brand image
Chapter 4. Global Influencer Marketing Platform Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Influencer Marketing Platform Market, by Component
1.1. Market Snapshot
1.2. Global Influencer Marketing Platform Market by Component, Performance – Potential Analysis
1.3. Global Influencer Marketing Platform Market Estimates & Forecasts by Component 2018-2027 (USD Billion)
1.4. Influencer Marketing Platform Market, Sub Segment Analysis
1.4.1. Solutions
1.4.2. Services
Chapter 2. Global Influencer Marketing Platform Market, by Application
2.1. Market Snapshot
2.2. Global Influencer Marketing Platform Market by Application, Performance – Potential Analysis
2.3. Global Influencer Marketing Platform Market Estimates & Forecasts by Application 2018-2027 (USD Billion)
2.4. Influencer Marketing Platform Market, Sub Segment Analysis
2.4.1. Search and discovery
2.4.2. Campaign management
2.4.3. Influencer relationship management
2.4.4. Analytics and reporting
2.4.5. Compliance management and fraud detection
2.4.6. Others
Chapter 3. Global Influencer Marketing Platform Market, by Organization Size
3.1. Market Snapshot
3.2. Global Influencer Marketing Platform Market by Organization Size, Performance – Potential Analysis
3.3. Global Influencer Marketing Platform Market Estimates & Forecasts by Organization Size 2018-2027 (USD Billion)
3.4. Influencer Marketing Platform Market, Sub Segment Analysis
3.4.1. Large Enterprises
3.4.2. Small and medium sized enterprises
Chapter 4. Global Influencer Marketing Platform Market, by End User
4.1. Market Snapshot
4.2. Global Influencer Marketing Platform Market by End User, Performance – Potential Analysis
4.3. Global Influencer Marketing Platform Market Estimates & Forecasts by End User 2018-2027 (USD Billion)
4.4. Influencer Marketing Platform Market, Sub Segment Analysis
4.4.1. Fashion and lifestyle
4.4.2. Agencies and PR
4.4.3. Retail and consumer goods
4.4.4. Health and wellness
4.4.5. Ad-tech
4.4.6. Banking and finance
4.4.7. Travel and tourism
4.4.8. Others
Chapter 5. Global Influencer Marketing Platform Market, Regional Analysis
5.1. Influencer Marketing Platform Market, Regional Market Snapshot
5.2. North America Influencer Marketing Platform Market
5.2.1. U.S. Influencer Marketing Platform Market Component breakdown estimates & forecasts, 2018-2027 Application breakdown estimates & forecasts, 2018-2027 Organization Size breakdown estimates & forecasts, 2018-2027 End User breakdown estimates & forecasts, 2018-2027
5.2.2. Canada Influencer Marketing Platform Market
5.3. Europe Influencer Marketing Platform Market Snapshot
5.3.1. U.K. Influencer Marketing Platform Market
5.3.2. Germany Influencer Marketing Platform Market
5.3.3. France Influencer Marketing Platform Market
5.3.4. Spain Influencer Marketing Platform Market
5.3.5. Italy Influencer Marketing Platform Market
5.3.6. Rest of Europe Influencer Marketing Platform Market
5.4. Asia-Pacific Influencer Marketing Platform Market Snapshot
5.4.1. China Influencer Marketing Platform Market
5.4.2. India Influencer Marketing Platform Market
5.4.3. Japan Influencer Marketing Platform Market
5.4.4. Australia Influencer Marketing Platform Market
5.4.5. South Korea Influencer Marketing Platform Market
5.4.6. Rest of Asia Pacific Influencer Marketing Platform Market
5.5. Latin America Influencer Marketing Platform Market Snapshot
5.5.1. Brazil Influencer Marketing Platform Market
5.5.2. Mexico Influencer Marketing Platform Market
5.6. Rest of The World Influencer Marketing Platform Market

Chapter 6. Competitive Intelligence
6.1. Top Market Strategies
6.2. Company Profiles
6.2.1. IZEA Worldwide Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
6.2.2. Quotient Technology Inc.
6.2.3. Launchmetrics
6.2.4. JuliusWorks Inc.
6.2.5. Traackr Inc.
6.2.6. Upfluence Inc.
6.2.7. Klear
6.2.8. AspireIQ
6.2.9. CreatorIQ
6.2.10. Mavrck
Chapter 7. Research Process
7.1. Research Process
7.1.1. Data Mining
7.1.2. Analysis
7.1.3. Market Estimation
7.1.4. Validation
7.1.5. Publishing
7.2. Research Attributes
7.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

Need Assistance

Contact Person -
Krishant Mennon
Call us @
+ 91 99931 15879
Email: sales@bizwitresearch.com


Why Choose Us?

Quality over Quantity

Backed by 60+ paid data sources our reports deliver crisp insights with no compromise quality.

Analyst Support

24x7 Chat Support plus
free analyst hours with every purchase

Flawless Methodology

Our 360-degree approach of market study, our research methods leave stones unturned.

Enquiry Now