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Global Household Paper Market to reach USD 57.4 billion by the end of 2029.

Global Household Paper Market Size study & Forecast, by Type (Paper Towels, Kitchen Rolls, Table Napkins, Others) by Distribution Channel (Offline, Online), and Regional Analysis, 2022-2029

Product Code: OIRHG-38459639
Publish Date: 1-04-2023
Page: 200

Global Household Paper Market is valued at approximately USD 42.27 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 3.9% over the forecast period 2022-2029. Household Paper includes toilet paper, paper towels, personal care products, industrial-use wipes, napkins, and facial tissues. Household paper is a daily essential product for most of the population. Increasing hygiene concerns among people led to an increase in the demand for household paper. Increasing infectious diseases and infections are boosting the demand for household paper. Increasing awareness of hygiene and cleanliness, increased focus on disposable garbage, increasing health consciousness, increasing urbanization, rising population, rising demand for eco-friendly household paper, and are the factors driving the growth of the market.

Poor health and hygiene lead to an increasing number of diseases worldwide, thereby increasing the awareness of health and hygiene. For Instance, according to the World Health Organization, around 5,25,000 children die of diarrhoea every year. The rise in the number of such diseases is the main factor increasing the awareness of health and hygiene globally. Around 2.5 billion individuals are deprived of improved sanitation worldwide. The need for clean sanitary drives the growth of the household paper market. Additionally, Energy and environment department, it is estimated that there will be an increase in the municipal solid waste generation of about 3.4 billion metric tons in the forecast period. Therefore, increasing waste generation globally leads to an increased focus on disposable garbage. Increasing focus on disposable garbage and increasing awareness of health and hygiene globally are the main factors driving the growth of the market. Other important components driving market increase are increasing health consciousness, increasing urbanization, rising population, and rising demand for eco-friendly household paper. Furthermore, Increasing demand for eco-friendly household paper and Increasing investment by key market players are the factors creating major market opportunities in the forecast period. However, the Stringent government regulations regarding global warming stifle market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Household Paper Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia Pacific dominated the market in terms of revenue, owing to the rise in population, increasing urbanization, increasing demand for the household paper market, increasing disposable income of the middle-class population and increasing working population in the region. North America is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising demand for housing paper, increasing use of eco-friendly household paper products, increase in the target population, greater working population, rising disposable income and dominance of the consumption of household paper products in the region.

Major market player included in this report are:
Procter & Gamble Company
Kimberly Clark India Private Limited
Essity AB
Kirkland Signature
Georgia-Pacific LLC
Solaris Paper World (i) Private Limited.
Seventh Generation Inc.
Unicharm Corporation
Sofidel Group
Asia Pulp & Paper Group (APP)

Recent Developments in the Market:
 In July 2021, Sofidel introduced sustainable household paper and packaging using cutting-edge technologies, as a step to protect the environment in the US.
 In May 2020 , Charta Global (a partner of Asia Pulp & Paper Group), announced the introduction of multipurpose tissue parent rolls, a positive addition to the existing product portfolio.
Global Household Paper Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Type, Distribution Channel, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Type offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
Paper Towels
Kitchen Rolls
Table Napkins

By Distribution Channel:

By Region:
North America
Asia Pacific
South Korea
Latin America
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Household Paper Market, by Region, 2019-2029 (USD Billion)
1.2.2. Household Paper Market, by Type, 2019-2029 (USD Billion)
1.2.3. Household Paper Market, by Distribution Channel, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Household Paper Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Household Paper Market Dynamics
3.1. Household Paper Market Impact Analysis (2019-2029)
3.1.1. Market Drivers Increasing awareness of hygiene and cleanliness Increased focus on disposable garbage
3.1.2. Market Challenges Stringent government regulations regarding global warming
3.1.3. Market Opportunities Increasing demand for eco-friendly household paper Increasing investment by key market players
Chapter 4. Global Household Paper Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Investment Adoption Model
4.5. Analyst Recommendation & Conclusion
4.6. Top investment opportunity
4.7. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Household Paper Market, by Type
6.1. Market Snapshot
6.2. Global Household Paper Market by Type, Performance – Potential Analysis
6.3. Global Household Paper Market Estimates & Forecasts by Type 2019-2029 (USD Billion)
6.4. Household Paper Market, Sub Segment Analysis
6.4.1. Paper Towels
6.4.2. Kitchen Rolls
6.4.3. Table Napkins
6.4.4. Others
Chapter 7. Global Household Paper Market, by Distribution Channel
7.1. Market Snapshot
7.2. Global Household Paper Market by Distribution Channel, Performance – Potential Analysis
7.3. Global Household Paper Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
7.4. Household Paper Market, Sub Segment Analysis
7.4.1. Offline
7.4.2. Online
Chapter 8. Global Household Paper Market, Regional Analysis
8.1. Household Paper Market, Regional Market Snapshot
8.2. North America Household Paper Market
8.2.1. U.S. Household Paper Market Type breakdown estimates & forecasts, 2019-2029 Distribution Channel breakdown estimates & forecasts, 2019-2029

8.2.2. Canada Household Paper Market
8.3. Europe Household Paper Market Snapshot
8.3.1. U.K. Household Paper Market
8.3.2. Germany Household Paper Market
8.3.3. France Household Paper Market
8.3.4. Spain Household Paper Market
8.3.5. Italy Household Paper Market
8.3.6. Rest of Europe Household Paper Market
8.4. Asia-Pacific Household Paper Market Snapshot
8.4.1. China Household Paper Market
8.4.2. India Household Paper Market
8.4.3. Japan Household Paper Market
8.4.4. Australia Household Paper Market
8.4.5. South Korea Household Paper Market
8.4.6. Rest of Asia Pacific Household Paper Market
8.5. Latin America Household Paper Market Snapshot
8.5.1. Brazil Household Paper Market
8.5.2. Mexico Household Paper Market
8.6. Rest of The World Household Paper Market

Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. Procter & Gamble Company Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.2.2. Kimberly Clark India Private Limited
9.2.3. Essity AB
9.2.4. Kirkland Signature
9.2.5. Georgia-Pacific LLC
9.2.6. Solaris Paper World (i) Private Limited.
9.2.7. Seventh Generation Inc.
9.2.8. Unicharm Corporation
9.2.9. Hengan International Group Company Limited
9.2.10. Asia Pulp & Paper Group (APP)
9.2.11. Research Process
9.3. Research Process
9.3.1. Data Mining
9.3.2. Analysis
9.3.3. Market Estimation
9.3.4. Validation
9.3.5. Publishing
9.4. Research Attributes
9.5. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
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Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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