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Global Home Fragrance Market to reach USD 20.32 Billion by the end of 2030

Global Home Fragrances Market Size study & Forecast, by Product (Scented Candles, Sprays, Essential Oils, Incense Sticks, Others), by Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online, Others) and Regional Analysis, 2023-2030

Product Code: OIRCGS-22316172
Publish Date: 20-02-2024
Page: 200

Global Home Fragrance Market is valued at approximately USD 10.20 Billion in 2022 and is anticipated to grow with a healthy growth rate of more than 9.0%duringthe forecast period 2023-2030. Home Fragrances include the products help in removing unpleasant odors and fill the space with fresh fragrances. The primary components of these items are natural ingredient extracts, which contribute to maintaining a fresh ambience. A common purpose for using home scent items is a sense of wellness and peace of mind. Consumers are looking for things that encourage a sense of calmness and tranquilly in their homes as personal care and wellness become increasingly important. The demand for Home Fragrances has increased in the market due to the factors like increase in disposable income of the people, innovations in technology and increased usage of sustainable products.
In the present scenario, the demand for Home Fragrances has significantly increased over a period of time as the per capita disposable income of the people have likewise gone up. According to Statista, in year 2020, the per capita disposable income of people of India stood USD 2.69trillion. In 2023, it has been raised to USD 25trillion and it forecast a significant growth of USD 37.31 in the year 2028. In addition, it has been found from the same source that the per capita disposable income of people of Germany stood USD 42.70 trillion in the year 2020. In 2023, it has been raised to USD 43.01trillion and it forecast a significant growth of USD 52.62trillion in the year 2028. Thus, this lead to the improvement in the living standards of the people and the demand of home décor like home fragrances may increase. Moreover, the demand for Home Fragrances has increased over the time due to the rapid urbanization and increase in celebrity endorsements are the opportunities for the market over the forecast period. However, high cost of production may hinder the expansion of Home Fragrance Market throughout the forecast year 2020-2030.
The key regions considered for the Global Home Fragrance Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is dominating the market share globally in the Home Fragrance Market due to the factors like rapid urbanization, technological innovations and increase in the per capia disposable income of the people. Asia Pacific is expected to grow with a significant increase in CAGR over the forecast period, owing to factors such as an increase in the number of collaborations for fragrance production, rise in developmental activities in the highly populated countries and improvement in living standards of the people and active participation of government and non-profit organizations in the market spaces.

Major market player included in this report are:
Scent Air
International Flavors & Fragrances, Inc.
Firmenich International S.A.
Takasago International Corporation
NEST Fragrances
The Estée Lauder Companies Inc.
Newell Brands Inc.
Oriental Aromatics Limited
Reckitt Benckiser Group PLC

Recent Developments in the Market:
Ø In October 2023, Newell Brands Inc.’s The Yankee Candle Company, Inc., has launched a couple of refreshing scents, Silver Sage & Pine and White Spruce & Grapefruit, in a variety of sizes. Sage & Pine give out the refreshing and heady Fragrance of Christmas trees with clary sage and pine needles, featured by leather, cedar wood, and amber. Conversely, White Spruce & Grapefruit is the blend of citrus fruits, fir needles, and vanilla bean. These come in a variety of sizes including containers like jars, tumblers and melts.
Ø In Aug 2023, Mood Collection was introduced by The Procter & Gamble Company’s Febreze. This collection consists of three luxury fragrances which are determined to set different moods in different spaces. This luxury collection includes Romance & Desire, Soothe & Restore, and Refresh & Energize. In the tribute to the release, Febreze clubbed with 3 risingsingers to create songs in such a way that they mayperfectly go with the taste of these three newly released Fragrances.
Ø In April 2022, S. C. Johnson & Son, Inc.’s Glade brand introduced a new Fragrance, Coastal Sunshine Citrus fragrance. These scents help to brighten up the mood and energize the space. This scent is available in various forms such as aerosols, and candles.

Global Home Fragrance Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Product, Distribution Channel, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:
Scented Candles
Essential Oils
Incense Sticks

By Distribution Channel:
Supermarkets & Hypermarkets
Specialty Stores
Convenience Stores

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Home Fragrance Market, by Region, 2020-2030 (USD Billion)
1.2.2. Home Fragrance Market, by Product,2020-2030 (USD Billion)
1.2.3. Home Fragrance MarketHome Fragrance Market, by Distribution, 2020-2030 (USD Billion)
1.3. Home Fragrance MarketKey Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Home Fragrance Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Home Fragrance Market Dynamics
3.1. Home Fragrance Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Rising Per Capita Disposable Income Increasing Interest in Home Decor Advancements in Technology
3.1.2. Market Challenges High Cost of Production
3.1.3. Market Opportunities Rapid Urbanisation Celebrity Endorsements
Chapter 4. Global Home Fragrance MarketIndustry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Home Fragrance Market, by Product
5.1. Market Snapshot
5.2. Global Home Fragrance Market by Product , Performance – Potential Analysis
5.3. Global Home Fragrance Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
5.4. Home Fragrance Market, Sub Segment Analysis
5.4.1. Scented Candles
5.4.2. Sprays
5.4.3. Essential Oils
5.4.4. Incense Sticks
5.4.5. Others
Chapter 6. Home Fragrance MarketHome Fragrance MarketHome Fragrance MarketGlobalHome Fragrance Market, byDistribution
6.1. Market Snapshot
6.2. Global Home Fragrance Market by Distribution , Performance – Potential Analysis
6.3. Global Home Fragrance Market Estimates & Forecasts by Distribution 2020-2030 (USD Billion)
6.4. Home Fragrance Market, Sub Segment Analysis
6.4.1. Supermarkets and Hypermarkets
6.4.2. Speciality Stores
6.4.3. Convenience Stores
6.4.4. Online
6.4.5. Others
Chapter 7. Global Home Fragrance Market, Regional Analysis
7.1. Top Leading Countries
7.2. Top Emerging Countries
7.3. Home Fragrance Market, Regional Market Snapshot
7.4. North America Home Fragrance Market
7.4.1. U.S.Home Fragrance Market Product breakdown estimates & forecasts, 2020-2030 Distribution breakdown estimates & forecasts, 2020-2030 Regionbreakdown estimates & forecasts, 2020-2030
7.4.2. CanadaHome Fragrance Market
7.5. Europe Home Fragrance Market Snapshot
7.5.1. U.K. Home Fragrance Market
7.5.2. Germany Home Fragrance Market
7.5.3. France Home Fragrance Market
7.5.4. Spain Home Fragrance Market
7.5.5. Italy Home Fragrance Market
7.5.6. Rest of EuropeHome Fragrance Market
7.6. Asia-PacificHome Fragrance Market Snapshot
7.6.1. China Home Fragrance Market
7.6.2. India Home Fragrance Market
7.6.3. JapanHome Fragrance Market
7.6.4. Australia Home Fragrance Market
7.6.5. South Korea Home Fragrance Market
7.6.6. Rest of Asia PacificHome Fragrance Market
7.7. Latin America Home Fragrance Market Snapshot
7.7.1. Brazil Home Fragrance Market
7.7.2. MexicoHome Fragrance Market
7.8. Middle East & AfricaHome Fragrance Market
7.8.1. Saudi ArabiaHome Fragrance Market
7.8.2. South AfricaHome Fragrance Market
7.8.3. Rest of Middle East & AfricaHome Fragrance Market

Chapter 8. Competitive Intelligence
8.1. Key Company SWOT Analysis
8.1.1. Company 1
8.1.2. Company 2
8.1.3. Company 3
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. Scent Air Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
8.3.2. International Flavors & Fragrances, Inc.
8.3.3. Firmenich International S.A.
8.3.4. Takasago International Corporation
8.3.5. Voluspa
8.3.6. NEST Fragrances
8.3.7. The Estée Lauder Companies
8.3.8. Newell Brands Inc.
8.3.9. Oriental Aromatic Limited
8.3.10. Reckitt Benckiser Group PLC
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

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Data Collection:
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Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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