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Global Herbal & Organic Mascara Market to reach USD 134.50million by the end of 2030

Global Herbal & Organic Mascara Market Size study & Forecast, by Product (Liquid, Gel/Cream), by Distribution Channel (Online and Offline) and Regional Analysis, 2023-2030

Product Code: OIRPC-51127117
Publish Date: 15-11-2023
Page: 200

Global Herbal & Organic Mascara Market is valued at approximately USD 88.98 million in 2022 and is anticipated to grow with a healthy growth rate of more than 5.60% over the forecast period 2023-2030. Herbal & Organic Mascara are beauty and cosmetic products which adds shadow under and over the eyes adds a great texture and weight to the eye makeup and is used to lengthen the eyelashes and make them look beautiful. The Herbal & Organic Mascara market is expanding because of Consumer preferences for beauty and organic products and expanding advancements in mascara brushes for perfect application. However, the high cost of these mascaras and the raw material used in their manufacturing which might halt market growth. It is an oligopolistic market dominated by Ecco Bella, Lotus Herbal, and Essential Care. The use of Cosmetic products is increasing especially among females because of their consciousness of how they look in public.

According to Statista in 2022 global cosmetic market experienced growth of over 15% as there is increased concerned about beauty and lifestyle among people. Also, according to the Statista mascara sales in 2022 in U.S. was about 905.9 million U.S dollar. As. there is increase in women concerned about their looks there is increase in cosmetic products and seeing the negative impact of chemical products women are switching to cosmetics which are organic and does have any side or negative impact. Herbal mascara is cosmetic product women are increasingly switching too as These mascaras keep your eyelashes healthy and conditioned and prevent it from falling or having any other eye problem. Green people a key player in the herbal and organic mascara market have mentioned that they use organic ingredients in manufacturing of their mascara such as sunflower oil, Beeswax and carnauba wax with all these ingredients their mascara is waterproof and nourishing and effective at lifting eyelashes. Increasing the use of false eyelashes to make it look fuller is predicted to increase the demand for natural mascara. In the cosmetic industry people were just concerned about their looks and how effective the product is but more than that now people are concerned about what raw materials are used in those products.

The key regions considered for the Global Herbal & Organic Mascara Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 as there is an increase in preference for eye makeup and due to rising awareness of natural and organic products there is an expected growth in the organic mascara market. Asia Pacific is expected to have the fastest growing CAGR over the forecast period, owing to factors such as rising preferences for physical appearance in countries such as India, Malaysia or China, As, women concern about beauty is increasing they are also concerned about weather the product is herbal or not they do not want to use products which has chemicals in it which might have negative impact on their skin.

Major market player included in this report are:
Ecco Bella
Lotus Herbal
Essential Care
Josie Maran
Au Naturale Cosmetic
Green people
Endlessly Beauty care
EVXO cosmetics

Recent Developments in the Market:
Ø In March 2021, Lotus one of the leading beauty companies have entered this growing market with Lotus Botanicals’ launch and using a D2C strategy for its distribution channel. Lotus herbal depends on its e-commerce for growth of new launched organic brand.
Ø In May 2021, The Green People launched into the wellness sector, This collection not only promotes self-care but also helps those with invisible illness as EDS. The major reason for this launch of wellness collection was to help others on their wellness journey and have positive impact on their mental health even with physical issues.

Global Herbal & Organic Mascara Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Product, Type, Distribution Channel, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:

By Distribution Channel:

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Million)
1.2.1. Herbal & Organic Mascara Market, by Region, 2020-2030 (USD Million)
1.2.2. Herbal & Organic Mascara Market, by Product, 2020-2030 (USD Million)
1.2.3. Herbal & Organic Mascara Market, by Distribution Channel, 2020-2030 (USD Million)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Herbal & Organic Mascara Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Herbal & Organic Mascara Market Dynamics
3.1. Herbal & Organic Mascara Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Increasing preferences towards beauty Growing awareness for herbal products
3.1.2. Market Challenges High Cost of Herbal Mascara and its raw material Stringent laws on herbal products
3.1.3. Market Opportunities Rising number of product innovations Awareness about chemical content in mascara
Chapter 4. Global Herbal & Organic Mascara Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Herbal & Organic Mascara Market, by Product
5.1. Market Snapshot
5.2. Global Herbal & Organic Mascara Market by Product, Performance – Potential Analysis
5.3. Global Herbal & Organic Mascara Market Estimates & Forecasts by Product 2020-2030 (USD Million)
5.4. Herbal & Organic Mascara Market, Sub Segment Analysis
5.4.1. Liquid
5.4.2. Gel/Cream
Chapter 6. Global Herbal & Organic Mascara Market, by Distribution Channel
6.1. Market Snapshot
6.2. Global Herbal & Organic Mascara Market by Distribution Channel, Performance – Potential Analysis
6.3. Global Herbal & Organic Mascara Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Million)
6.4. Herbal & Organic Mascara Market, Sub Segment Analysis
6.4.1. Offline
6.4.2. Online
Chapter 7. Global Herbal & Organic Mascara Market, Regional Analysis
7.1. Top Leading Countries
7.2. Top Emerging Countries
7.3. Herbal & Organic Mascara Market, Regional Market Snapshot
7.4. North America Herbal & Organic Mascara Market
7.4.1. U.S. Herbal & Organic Mascara Market Product breakdown estimates & forecasts, 2020-2030 Type breakdown estimates & forecasts, 2020-2030 Distribution Channel breakdown estimates & forecasts, 2020-2030
7.4.2. Canada Herbal & Organic Mascara Market
7.5. Europe Herbal & Organic Mascara Market Snapshot
7.5.1. U.K. Herbal & Organic Mascara Market
7.5.2. Germany Herbal & Organic Mascara Market
7.5.3. France Herbal & Organic Mascara Market
7.5.4. Spain Herbal & Organic Mascara Market
7.5.5. Italy Herbal & Organic Mascara Market
7.5.6. Rest of Europe Herbal & Organic Mascara Market
7.6. Asia-Pacific Herbal & Organic Mascara Market Snapshot
7.6.1. China Herbal & Organic Mascara Market
7.6.2. India Herbal & Organic Mascara Market
7.6.3. Japan Herbal & Organic Mascara Market
7.6.4. Australia Herbal & Organic Mascara Market
7.6.5. South Korea Herbal & Organic Mascara Market
7.6.6. Rest of Asia Pacific Herbal & Organic Mascara Market
7.7. Latin America Herbal & Organic Mascara Market Snapshot
7.7.1. Brazil Herbal & Organic Mascara Market
7.7.2. Mexico Herbal & Organic Mascara Market
7.8. Middle East & Africa Herbal & Organic Mascara Market
7.8.1. Saudi Arabia Herbal & Organic Mascara Market
7.8.2. South Africa Herbal & Organic Mascara Market
7.8.3. Rest of Middle East & Africa Herbal & Organic Mascara Market

Chapter 8. Competitive Intelligence
8.1. Key Company SWOT Analysis
8.1.1. Company 1
8.1.2. Company 2
8.1.3. Company 3
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. Ecco Bella Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
8.3.2. Lotus Herbal
8.3.3. Essential Care
8.3.4. Odylique
8.3.5. Josie Maran
8.3.6. Au Naturale Cosmetic
8.3.7. Green people
8.3.8. Endlessly Beauty care
8.3.9. EVXO cosmetics
8.3.10. Unilever
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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