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Global Heated Towel Rail Market to reach USD 1.6 billion by 2027.

Global Heated Towel Rail Market Size study, by Product (Electric and Hydronic), by Application (Residential and Commercial), and Regional Forecasts 2021-2027

Product Code: OIRCGS-31493611
Publish Date: 17-07-2021
Page: 200

Global Heated Towel Rail Market is valued approximately at USD 1 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 6.9% over the forecast period 2021-2027. Heated towel rails have a major function to warm the towels that are hanged on them and to give a decorative look to the bathroom. Growing trend of adopting modern housing infrastructure is widening the scope for growth in coming years. Rising residential construction around the globe, growing preference for moist-free and warm bathrooms with energy efficient solutions and increase in home renovation activities has fueled the growth in market over the years. For instance, according to Office for National Statistics report of 2021, in January 2021, construction output in United Kingdom has increased by 0.9%. Also, in United States, 16,81,000 privately‐owned housing units authorized by building permits in May 2021 which is a 34% growth as compared to 12,46000 permits given in May 2020. Furthermore, constantly growing hospitality sector, new product launches and frequent climate change instances are expected to boost the demand for heated towel rails in coming years. For instance, in January 2019, WarmlyYours.com Inc. had launched new-line of controls that can be used with both electric towel warmers and radiant panels. However, lack of awareness for the product in developing and under developed countries and high cost of the product may hamper the market during forecast period.

Europe is dominating the world market among Asia Pacific, North America, Europe, Latin America, and Rest of the World due to higher instances of low temperature witnessed in the region, which increases the need for people to heat their surrounding such as bathroom and towel for stress free environment. Whereas, Asia Pacific is expected to grow at the highest growth rate during forecast period due to growing urbanization and rising standard of living of people in the region.
Major market player included in this report are:

Amba Products
WarmlyYours.com, Inc.
Vogue UK Ltd.
Zehnder Group AG
Bathroom Butler

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:
By Application:

By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019
Base year – 2020
Forecast period – 2021 to 2027.

Target Audience of the Global Heated Towel Rail Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
1.2.1. Heated Towel Rail Market, by Region, 2019-2027 (USD Billion)
1.2.2. Heated Towel Rail Market, by Product, 2019-2027 (USD Billion)
1.2.3. Heated Towel Rail Market, by Application, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Heated Towel Rail Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Heated Towel Rail Market Dynamics
3.1. Heated Towel Rail Market Impact Analysis (2019-2027)
3.1.1. Market Drivers Rise in residential construction Growing preference for moist-free and warm bathrooms
3.1.2. Market Restraint Lack of awareness High cost
3.1.3. Market Opportunities New product launches Growth in hospitality sector
Chapter 4. Global Heated Towel Rail Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Heated Towel Rail Market, by Product
5.1. Market Snapshot
5.2. Global Heated Towel Rail Market by Product, Performance – Potential Analysis
5.3. Global Heated Towel Rail Market Estimates & Forecasts by Product 2018-2027 (USD Billion)
5.4. Heated Towel Rail Market , Sub Segment Analysis
5.4.1. Electric
5.4.2. Hydronic
Chapter 6. Global Heated Towel Rail Market , by Application
a. Market Snapshot
6.1. Global Heated Towel Rail Market by Application, Performance – Potential Analysis
6.2. Global Heated Towel Rail Market Estimates & Forecasts by Application 2018-2027 (USD Billion)
6.3. Heated Towel Rail Market , Sub Segment Analysis
6.3.1. Residential
6.3.2. Commercial
Chapter 7. Global Heated Towel Rail Market , Regional Analysis
7.1. Heated Towel Rail Market , Regional Market Snapshot
7.2. North America Heated Towel Rail Market
7.2.1. U.S. Heated Towel Rail Market Product breakdown estimates & forecasts, 2018-2027 Application breakdown estimates & forecasts, 2018-2027
7.2.2. Canada Heated Towel Rail Market
7.3. Europe Heated Towel Rail Market Snapshot
7.3.1. U.K. Heated Towel Rail Market
7.3.2. Germany Heated Towel Rail Market
7.3.3. France Heated Towel Rail Market
7.3.4. Spain Heated Towel Rail Market
7.3.5. Italy Heated Towel Rail Market
7.3.6. Rest of Europe Heated Towel Rail Market
7.4. Asia-Pacific Heated Towel Rail Market Snapshot
7.4.1. China Heated Towel Rail Market
7.4.2. India Heated Towel Rail Market
7.4.3. Japan Heated Towel Rail Market
7.4.4. Australia Heated Towel Rail Market
7.4.5. South Korea Heated Towel Rail Market
7.4.6. Rest of Asia Pacific Heated Towel Rail Market
7.5. Latin America Heated Towel Rail Market Snapshot
7.5.1. Brazil Heated Towel Rail Market
7.5.2. Mexico Heated Towel Rail Market
7.6. Rest of The World Heated Towel Rail Market
Chapter 8. Competitive Intelligence
8.1. Top Market Strategies
8.2. Company Profiles
8.2.1. Amba Products Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
8.2.2. WarmlyYours.com, Inc.
8.2.3. Warmrails
8.2.4. Vogue UK Ltd.
8.2.6. Zehnder Group AG
8.2.7. Ecolec
8.2.8. Kudox
8.2.9. Jeeves
8.2.10. Bathroom Butler

Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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