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Global Hand Wash Market to reach USD 6.30 billion by the end of 2030

Global Hand Wash Market Size Study & Forecast, by Product (Ordinary, Waterless), by End-User (Commercial, Residential, Industrial), by Sales Channel (Supermarket/Hypermarket, Pharmacies, Online Channels, Others), and Regional Analysis, 2023-2030

Product Code: OIRPC-84954577
Publish Date: 15-11-2023
Page: 200

Global Hand Wash Market is valued at approximately USD 3.67 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 6.99% over the forecast period 2023-2030. Hand wash has gained widespread popularity as an essential personal care product, offering effective germ protection for hands. The growing prevalence of diseases such as diarrhea and intestinal disorders, combined with increasing global hygiene awareness, is driving the demand for personal care essentials. Additionally, the escalating issues of dust and environmental pollution worldwide underscore the need for skin hygiene and hygiene-related products. In the present scenario, manufacturers are actively exploring both synthetic and natural ingredients to formulate various personal care products, aiming to deliver efficient cleaning alternatives. Companies are introducing a variety of uniquely shaped packaging for sanitary items to capture consumer attention. The key to developing personal care products lies in launching innovative solutions and effectively managing inventory and supply chains.

In addition, the cohesive research conducted by leading healthcare institutions consistently demonstrates the effectiveness of hand cleaning in limiting the transmission of various germs. The Centers for Disease Control and Prevention (CDC) strongly advises the regular washing of hands with soap and water, emphasizing that this practice diminishes the presence of germs and chemicals on the hands. Additionally, a recent study conducted by the Massachusetts Institute of Technology (MIT) in February 2020 underscores the impact of improved handwashing rates among travelers at the world’s top ten airports, indicating a substantial reduction in the transmission of numerous infectious diseases, including COVID-19. Also, as detailed in the article titled ‘Show Me the Science – Why Wash Your Hands?’ published by the Centers for Disease Control and Prevention, handwashing education in the United States is projected to lead to a substantial decrease in illness rates. Specifically, it is estimated to reduce sickness caused by diarrhea by 23-40%, respiratory infections by 16-21%, and gastrointestinal illnesses by 29-57%. Thus, increasing awareness of the importance of hand hygiene aforementioned factors are propelling the growth of the hand wash market during the estimated period. Moreover, the rise in several government initiatives, as well as increasing disposable income presents various lucrative opportunities over the forecast years. However, the higher cost of raw materials and availability of substitute products are hampering the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Hand Wash Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the high demand for palm cleansing products in response to the widespread impact of the COVID-19 outbreak in countries such as the U.S. and Canada. Data released by the World Health Organization (WHO) reveals a substantial toll, with 103.44 million confirmed COVID-19 cases and 1.13 million fatalities in the U.S. from January 2020 to May 2023. Additionally, the region benefits from a robust presence of various beauty and personal care companies, including industry leaders such as Gojo Industries Inc. and Hand Sanitizer Inc., which are expected to enhance the availability of sanitary products. Whereas, Europe is expected to grow at the highest CAGR over the forecast years. The growing awareness regarding hygiene and cleanliness, supported by various governmental promotions and programs, is poised to be a catalyst for market growth in the region. Additionally, the presence of industry giants in hand cleaner manufacturing, including renowned brands such as L’Oréal, Unilever, Avon, and so on are further burgeoning the market growth. These brands employ sophisticated promotional strategies that effectively draw a substantial consumer base in the region.

Major market players included in this report are:
Unilever PLC (U.K.)
Avon Product, Inc. (U.K.)
Henkel AG & Co. KGaA (Germany)
Procter & Gamble Company (U.S.)
Reckitt Benckiser Group PLC (U.K.)
Vi-Jon, Inc. (U.S.)
Godrej Group (India)
3M (U.S.)
S. C. Johnson & Son, Inc. (U.S.)
Amway Corporation (U.S.)

Recent Developments in the Market:
Ø In April 2023, Reckitt Benckiser Group PLC launched a new campaign to encourage consumers to use more hand wash liquid instead of soap. The new enhanced moisture seal formula offers an appealing fragrance while softening the hand.
Ø In September 2022, Reckitt Benckiser Group PLC introduced a Dettol powder-to-liquid hand wash. The company’s product line and customer base is expected to grow as a result of the launch.
Ø In September 2022, INEOS launched a hand wash solution in the US and Europe at competitive costs. The introduction of the new product supports the company in boosting sales and revenue.
Ø In October 2021, Reckitt Benckiser Group PLC introduced a line of foamy hand wash products. The product is available in two flavors: strawberry fragrance and aloe coconut fragrance.

Global Hand Wash Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Product, End-User, Sales Channel, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:

By End-User:

By Sales Channel:
Online Channels

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Hand Wash Market, by Region, 2020-2030 (USD Billion)
1.2.2. Hand Wash Market, by Product, 2020-2030 (USD Billion)
1.2.3. Hand Wash Market, by End-User, 2020-2030 (USD Billion)
1.2.4. Hand Wash Market, by Sales Channel, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Hand Wash Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Hand Wash Market Dynamics
3.1. Hand Wash Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Increasing awareness of the importance of hand hygiene Rising prevalence of diseases such as diarrhea and intestinal disorders
3.1.2. Market Challenges Higher cost of raw materials Availability of substitute products
3.1.3. Market Opportunities Rise in number of government initiatives Increasing disposable income
Chapter 4. Global Hand Wash Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Hand Wash Market, by Product
5.1. Market Snapshot
5.2. Global Hand Wash Market by Product, Performance – Potential Analysis
5.3. Global Hand Wash Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
5.4. Hand Wash Market, Sub Segment Analysis
5.4.1. Ordinary
5.4.2. Waterless
Chapter 6. Global Hand Wash Market, by End-User
6.1. Market Snapshot
6.2. Global Hand Wash Market by End-User, Performance – Potential Analysis
6.3. Global Hand Wash Market Estimates & Forecasts by End-User 2020-2030 (USD Billion)
6.4. Hand Wash Market, Sub Segment Analysis
6.4.1. Commercial
6.4.2. Residential
6.4.3. Industrial
Chapter 7. Global Hand Wash Market, by Sales Channel
7.1. Market Snapshot
7.2. Global Hand Wash Market by Sales Channel, Performance – Potential Analysis
7.3. Global Hand Wash Market Estimates & Forecasts by Sales Channel 2020-2030 (USD Billion)
7.4. Hand Wash Market, Sub Segment Analysis
7.4.1. Supermarket/Hypermarket
7.4.2. Pharmacies
7.4.3. Online Channels
7.4.4. Others
Chapter 8. Global Hand Wash Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Hand Wash Market, Regional Market Snapshot
8.4. North America Hand Wash Market
8.4.1. U.S. Hand Wash Market Product breakdown estimates & forecasts, 2020-2030 End-User breakdown estimates & forecasts, 2020-2030 Sales Channel breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Hand Wash Market
8.5. Europe Hand Wash Market Snapshot
8.5.1. U.K. Hand Wash Market
8.5.2. Germany Hand Wash Market
8.5.3. France Hand Wash Market
8.5.4. Spain Hand Wash Market
8.5.5. Italy Hand Wash Market
8.5.6. Rest of Europe Hand Wash Market
8.6. Asia-Pacific Hand Wash Market Snapshot
8.6.1. China Hand Wash Market
8.6.2. India Hand Wash Market
8.6.3. Japan Hand Wash Market
8.6.4. Australia Hand Wash Market
8.6.5. South Korea Hand Wash Market
8.6.6. Rest of Asia Pacific Hand Wash Market
8.7. Latin America Hand Wash Market Snapshot
8.7.1. Brazil Hand Wash Market
8.7.2. Mexico Hand Wash Market
8.8. Middle East & Africa Hand Wash Market
8.8.1. Saudi Arabia Hand Wash Market
8.8.2. South Africa Hand Wash Market
8.8.3. Rest of Middle East & Africa Hand Wash Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Unilever PLC (U.K.) Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Avon Product, Inc. (U.K.)
9.3.3. Henkel AG & Co. KGaA (Germany)
9.3.4. Procter & Gamble Company (U.S.)
9.3.5. Reckitt Benckiser Group PLC (U.K.)
9.3.6. Vi-Jon, Inc. (U.S.)
9.3.7. Godrej Group (India)
9.3.8. 3M (U.S.)
9.3.9. S. C. Johnson & Son, Inc. (U.S.)
9.3.10. Amway Corporation (U.S.)
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
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Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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