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Global False Lashes Market to reach USD 2.78 billion by the end of 2030

Global False Lashes Market Size study & Forecast, by Raw Material (Human Hair, Synthetic Hair, Feather, Metal, Others), by Type (Regular Lashes, Colored Lashes, Decorative Lashes, Others), by Distribution Channel (Malls & Hypermarket, Offline Retailers, E-commerce, Others) and Regional Analysis, 2023-2030

Product Code: OIRCGS-38302691
Publish Date: 30-10-2023
Page: 200

Global False Lashes Market is valued approximately at USD 1.72 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 6.2% over the forecast period 2023-2030. False lashes, also known as eyelash extensions or strip lashes, are artificial hair that are applied to the natural lashes to enhance their length, thickness, and overall appearance. They are typically made from synthetic materials or natural hair and come in various lengths, styles, and densities. Moreover, growing beauty & personal care market and rising household annual spending anticipated to be key market growth drivers. Furthermore, growing e-commerce market and rising social media influencers emerged as the key growth opportunities in the market during the forecast period of 2023-2030.

According to the Statista, the projected growth of the skin care segment in the beauty and personal care market indicates a positive outlook for the false lashes market. With an estimated revenue increase of USD 25.9 billion and a growth rate of 16.61 percent from 2023 to 2027, the rising interest in skincare contributes to the demand for beauty-enhancing products like false lashes. This indicates a growing beauty consciousness among consumers and presents opportunities for the false lashes market to expand alongside the skincare industry. The global false lashes market is significantly influenced by variations in household spending across countries. According to the Organization for Economic Co-operation and Development (OECD) in 2021. For instance, in the United States, annual spending on household items reaches an impressive USD 15,902,575 million, whereas in India, it amounts to approximately USD 5,676,662 million. These substantial disparities underscore the crucial need to comprehend consumer behaviors and market dynamics in diverse regions when assessing the global false lashes market. However, limited durability & reusability and allergic reaction & infection may hamper the growth of the market during the forecasted period of 2023-2030.

The key regions considered for the Global False Lashes Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. The Asia Pacific region dominates the global false lashes market due to its large consumer base, beauty-conscious culture, influence of K-Beauty and J-Beauty trends, presence of local manufacturers, e-commerce and social media influence, growing disposable income, and market expansion efforts by global and regional brands. North America is the fastest growing region in the global false lashes market due to its thriving beauty and cosmetics industry, influential celebrity and influencer culture, increasing demand for lash enhancements, technological advancements, and well-established distribution networks.

Major market player included in this report are:
Tarte, Inc.
Momi Eyelash Co., Ltd
Velour Cosmetics Inc.
Plumage Lash Products Co., Ltd.
Qingdao Lashbeauty Cosmetic Co.,Ltd
Lilly Lashes, LLC
PT Bintang Mas Triyasa
Xtreme Lashes, LLC
KISS Products, Inc.

Recent Developments in the Market:
Ø In January 2022, Loveseen has introduced a new packaging for their false lashes that is almost entirely devoid of plastic, with a 98% reduction. The company also has future plans to make further advancements in minimizing plastic usage.
Ø In May 2023, KISS Products, Inc. is thrilled to unveil an upcoming disruptive out-of-home advertising campaign in New York City and Los Angeles, in support of its latest breakthrough innovation, imPRESS Falsies. Since its recent introduction, imPRESS Falsies has captivated consumers with its unique features. As the world’s first-ever one-step, press-on under lash false eyelash, imPRESS Press-On Falsies utilize groundbreaking pre-bonded technology, eliminating the requirement for traditional glue.
Global False Lashes Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Raw Material, Type, Distribution Channel, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Raw Material:
Human Hair
Synthetic Hair

By Type:
Regular Lashes
Colored Lashes
Decorative Lashes

By Distribution Channel:
Malls & Hypermarket
Offline Retailers

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. False Lashes Market, by Region, 2020-2030 (USD Billion)
1.2.2. False Lashes Market, by Raw Material, 2020-2030 (USD Billion)
1.2.3. False Lashes Market, by Type, 2020-2030 (USD Billion)
1.2.4. False Lashes Market, by Distribution Channel, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global False Lashes Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global False Lashes Market Dynamics
3.1. False Lashes Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Growing Beauty & Personal Care Market Rising Household Annual Spending
3.1.2. Market Challenges Limited Durability & Reusability Allergic Reaction & Infection
3.1.3. Market Opportunities Growing E-Commerce Market Rising Social Media Influencers
Chapter 4. Global False Lashes Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economic
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global False Lashes Market, by Raw Material
5.1. Market Snapshot
5.2. Global False Lashes Market by Raw Material, Performance – Potential Analysis
5.3. Global False Lashes Market Estimates & Forecasts by Raw Material 2020-2030 (USD Billion)
5.4. False Lashes Market, Sub Segment Analysis
5.4.1. Human Hair
5.4.2. Synthetic Hair
5.4.3. Feather
5.4.4. Metal
5.4.5. Others
Chapter 6. Global False Lashes Market, by Type
6.1. Market Snapshot
6.2. Global False Lashes Market by Type, Performance – Potential Analysis
6.3. Global False Lashes Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
6.4. False Lashes Market, Sub Segment Analysis
6.4.1. Regular Lashes
6.4.2. Colored Lashes
6.4.3. Decorative Lashes
6.4.4. Others
Chapter 7. Global False Lashes Market, by Distribution Channel
7.1. Market Snapshot
7.2. Global False Lashes Market by Distribution Channel, Performance – Potential Analysis
7.3. Global False Lashes Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
7.4. False Lashes Market, Sub Segment Analysis
7.4.1. Malls & Hypermarket
7.4.2. Offline Retailers
7.4.3. E-commerce
7.4.4. Others
Chapter 8. Global False Lashes Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. False Lashes Market, Regional Market Snapshot
8.4. North America False Lashes Market
8.4.1. U.S. False Lashes Market Raw Material breakdown estimates & forecasts, 2020-2030 Type breakdown estimates & forecasts, 2020-2030 Distribution Channel breakdown estimates & forecasts, 2020-2030
8.4.2. Canada False Lashes Market
8.5. Europe False Lashes Market Snapshot
8.5.1. U.K. False Lashes Market
8.5.2. Germany False Lashes Market
8.5.3. France False Lashes Market
8.5.4. Spain False Lashes Market
8.5.5. Italy False Lashes Market
8.5.6. Rest of Europe False Lashes Market
8.6. Asia-Pacific False Lashes Market Snapshot
8.6.1. China False Lashes Market
8.6.2. India False Lashes Market
8.6.3. Japan False Lashes Market
8.6.4. Australia False Lashes Market
8.6.5. South Korea False Lashes Market
8.6.6. Rest of Asia Pacific False Lashes Market
8.7. Latin America False Lashes Market Snapshot
8.7.1. Brazil False Lashes Market
8.7.2. Mexico False Lashes Market
8.8. Middle East & Africa False Lashes Market
8.8.1. Saudi Arabia False Lashes Market
8.8.2. South Africa False Lashes Market
8.8.3. Rest of Middle East & Africa False Lashes Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Tarte, Inc. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Momi Eyelash Co., Ltd
9.3.3. Velour Cosmetics Inc.
9.3.4. Plumage Lash Products Co., Ltd.
9.3.5. Qingdao Lashbeauty Cosmetic Co.,Ltd
9.3.6. ESQIDO LTD.
9.3.7. Lilly Lashes, LLC
9.3.8. PT Bintang Mas Triyasa
9.3.9. Xtreme Lashes, LLC
9.3.10. KISS Products, Inc.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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