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Global False Eyelashes Market to reach USD 2.78 billion by the end of 2030

Global False Eyelashes Market Size Study & Forecast, by Product (Strips, Cluster/Accent, Individual, Others), by Constituent (Natural, Synthetic), by Distribution Channel (Online, Convenience Stores, Hypermarkets & Supermarkets) and Regional Analysis, 2023-2030

Product Code: OIRPC-65164896
Publish Date: 15-11-2023
Page: 200

Global False Eyelashes Market is valued at approximately USD 1.72 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 6.2% over the forecast period 2023-2030. False eyelashes are a type of artificial eyelashes made from either synthetic or natural hair and fibers. They are attached to a strip and applied to the eyelid to enhance the appearance of eyelashes. The market for false eyelashes is growing due to the increasing trend of enhancing beauty through makeup, cosmetics, and beauty products. However, competition from local manufacturers hinder market growth.
With the presence of numerous beauty salons and spas further contributing to the market growth. In May 2020, data was published by SBDC National Information Clearinghouse, which stated that the beauty industry, including over 80,000 beauty salons and barber shop-related establishments, generated USD 20 billion in revenue in the US. Popularity of false eyelashes among celebrities and influencers for photoshoots, events, and social media posts drives market growth. This popularity and influence have driven the wider use of false eyelashes, especially among younger demographics, leading to increased demand. Customization has also been a significant factor in the increase in demand for artificial eyelashes. Consumers can choose from a wide variety of false eyelashes to suit their individual style. Some companies are even introducing various eyelash applications that allow users to try their eyelashes virtually, opening up an immense opportunity in the market. However, the incidence of eye infections and injuries due to formaldehyde compound-based eyelashes act as a major restraint for the market during the forecast period of 2023-2030.

The key regions considered for the Global False Eyelashes Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022 due to the rising awareness of developing beauty trends and the availability of new and more effective products in markets. This trend is expected to drive the regional market over the forecast period. The growth of Japan and South Korea’s beauty products is expected to increase due to an increase in consumer spending. While companies like MAC, Eylure, Ardell, and Kiss offer false eyelashes for a diverse audience, smaller brands like Doux Lashes, House of Lashes, AZLO Lashes, and Artémes Lashes cater specifically to the Asian market. As a result, the region is expected to have the fastest growth rateNorth America is expected to grow significantly, with celebrities and lash companies largely focused on promoting their products to build their business revenues from the US and Canada. Additionally, there is a strong demand for high-quality fake lashes, leading to increased revenue from North America in 2021.

Major market player included in this report are:
MAC Cosmetics
Ardell Professionals
KISS Products, Inc.
Huda Beauty FZ-LLC
Professional Artist Cosmetics (PAC)
L’Oreal S.A.
House of Lashes
Parfums de Coeur, Ltd.
Beauty Box LLP
Kosé Corporation

Recent Developments in the Market:
In April 2022, Meggie Morgan of Meggie Lashes launched a false eyelash vending machine in Coventry, England. Which also allowed customers to buy lip-gloss and beauty blenders from the machine.
In July 2021, Revlon Inc. unveiled a new collection of false eyelashes inspired by celebrity Megan Thee Stallion, called the ‘Revlon Megan Thee Stallion Hot Girl Sunset collection.’ This collection is now available for consumers to purchase.
In July 2021, Treluce Beauty brand teamed up with Made by Collective to release a line of eye makeup products, such as eye shadow, eyeliners, and false lashes. These new products are specifically designed for the Latin American market.
In September 2020, Jenna Lyons launched Love Seen, a beauty brand focused on false eyelashes. The brand offers 15 different styles of false lashes, with various shapes, colors, lengths, and styles to choose from.

Global False Eyelashes Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Product, Constituent, Distribution Channel, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:

By Constituent:

By Distribution Channel:
Convenience Stores
Hypermarkets & Supermarkets

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. False Eyelashes Market, by Region, 2020-2030 (USD Billion)
1.2.2. False Eyelashes Market, by Product, 2020-2030 (USD Billion)
1.2.3. False Eyelashes Market, by Constituent, 2020-2030 (USD Billion)
1.2.4. False Eyelashes Market, by Distribution Channel, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global False Eyelashes Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global False Eyelashes Market Dynamics
3.1. False Eyelashes Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Growing trend of beauty and cosmetic products Influence from Actresses and Models Demand is increasing because of customization
3.1.2. Market Challenges Huge competition from local companies Eye infection and injuries
3.1.3. Market Opportunities Launch of eyelash tools to surge product demand Rising social media influencers
Chapter 4. Global False Eyelashes Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global False Eyelashes Market, by Product
5.1. Market Snapshot
5.2. Global False Eyelashes Market by Product, Performance – Potential Analysis
5.3. Global False Eyelashes Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
5.4. False Eyelashes Market, Sub Segment Analysis
5.4.1. Strips
5.4.2. Cluster/Accent
5.4.3. Individual
5.4.4. Others
Chapter 6. Global False Eyelashes Market, by Constituent
6.1. Market Snapshot
6.2. Global False Eyelashes Market by Constituent, Performance – Potential Analysis
6.3. Global False Eyelashes Market Estimates & Forecasts by Constituent 2020-2030 (USD Billion)
6.4. False Eyelashes Market, Sub Segment Analysis
6.4.1. Natural
6.4.2. Synthetic
Chapter 7. Global False Eyelashes Market, by Distribution Channel
7.1. Market Snapshot
7.2. Global False Eyelashes Market by Distribution Channel, Performance – Potential Analysis
7.3. Global False Eyelashes Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
7.4. False Eyelashes Market, Sub Segment Analysis
7.4.1. Online
7.4.2. Convenience Stores
7.4.3. Hypermarkets & Supermarkets
Chapter 8. Global False Eyelashes Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. False Eyelashes Market, Regional Market Snapshot
8.4. North America False Eyelashes Market
8.4.1. U.S. False Eyelashes Market Product breakdown estimates & forecasts, 2020-2030 Constituent breakdown estimates & forecasts, 2020-2030 Distribution Channel breakdown estimates & forecasts, 2020-2030
8.4.2. Canada False Eyelashes Market
8.5. Europe False Eyelashes Market Snapshot
8.5.1. U.K. False Eyelashes Market
8.5.2. Germany False Eyelashes Market
8.5.3. France False Eyelashes Market
8.5.4. Spain False Eyelashes Market
8.5.5. Italy False Eyelashes Market
8.5.6. Rest of Europe False Eyelashes Market
8.6. Asia-Pacific False Eyelashes Market Snapshot
8.6.1. China False Eyelashes Market
8.6.2. India False Eyelashes Market
8.6.3. Japan False Eyelashes Market
8.6.4. Australia False Eyelashes Market
8.6.5. South Korea False Eyelashes Market
8.6.6. Rest of Asia Pacific False Eyelashes Market
8.7. Latin America False Eyelashes Market Snapshot
8.7.1. Brazil False Eyelashes Market
8.7.2. Mexico False Eyelashes Market
8.8. Middle East & Africa False Eyelashes Market
8.8.1. Saudi Arabia False Eyelashes Market
8.8.2. South Africa False Eyelashes Market
8.8.3. Rest of Middle East & Africa False Eyelashes Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. MAC Cosmetics Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Ardell Professional
9.3.3. KISS Products, Inc.
9.3.4. Huda Beauty FZ-LLC
9.3.5. Professional Artist Cosmetics (PAC)
9.3.6. L’Oreal S.A.
9.3.7. House of Lashes
9.3.8. Parfums de Coeur, Ltd.
9.3.9. Beauty Box LLP
9.3.10. Kosé Corporation
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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