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Global Face Mask Market to reach USD XX billion by the end of 2030

Global Face Mask Market Size study & Forecast, by Product Type (Sheet Mask, Wash-off Mask/Leave-in Mask), by Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialty Stores, Online Retail Stores, Other Distribution Channels) and Regional Analysis, 2023-2030

Product Code: OIRPC-50738031
Publish Date: 10-08-2023
Page: 200

Global Face Mask Market is valued approximately USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than 6.46% over the forecast period 2023-2030. A face mask is a skincare product applied to the face to improve the overall appearance and health of the skin. Unlike medical or protective masks, beauty face masks are not intended for respiratory protection but rather focus on nourishing and enhancing the skin’s condition. Beauty face masks are typically left on the skin for a specified time, allowing the active ingredients to penetrate and address specific skincare concerns such as hydration, brightening, firming, soothing, or purifying the skin. They are commonly used as part of a skincare routine to provide a rejuvenating and relaxing experience while promoting a healthy and radiant complexion. The market drivers boosting the growth of face mask market are rising beauty and skincare market and disposable income.

According to Statista, the Beauty & Personal Care market is projected to reach a revenue of USD 579.20 billion in 2023, with an expected annual growth rate of 3.53% (CAGR 2023-2028). The largest segment within this market is Personal Care, accounting for a market volume of USD 253.30 billion in 2023. Online sales are anticipated to contribute 27.5% of the total revenue in the Beauty & Personal Care market by 2023. Moreover, rise in E-commerce and online platforms and product diversification and innovation in face masks is expected to create lucrative opportunities in the market. However, the intense competition from new entrants as well as established market players, skin sensitivity and allergies stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Face Mask Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the dominance of consumer face including both the United States and Canada, high disposable income, and significant emphasis on personal health and wellness. However, Asia Pacific is expected to become the fastest growing during the forecast period, owing to factors such as increasing credibility on social media and influencers who suggest face masks, rising e-commerce and online retailing and increasing influence of K-Beauty and J-Beauty trends.

Major market player included in this report are:
L’Oreal SA
Reckitt Benckiser Group PLC
Johnson & Johnson Inc.
Proctor & Gamble Co.
Natura & Co.
The Estee Lauder Companies Inc.
Eminence Organic Skin Care
Himalaya Inc.
Shiseido Company Limited
Kao Corporation

Recent Developments in the Market:
Ø In January 2022, Oscar Mayer collaborated with Seoul Mamas, a Korean beauty and skincare company based in St. Louis, to introduce their new hydrogel sheet face masks inspired by bologna. The product is now available for purchase on Amazon in the United States.
Ø In August 2021, Kanebo, a division of Kao Corporation, launched their sheet mask called the Smile Performer. This innovative product features sheets made exclusively from cotton by-products, offering biodegradable properties that contribute to a reduced environmental impact.

Global Face Mask Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Product Type, Distribution Channel, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product Type:
Sheet Mask
Wash-off Mask/Leave-in Mask

By Distribution Channel:
Convenience/Grocery Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Face Mask Market, by Region, 2020-2030 (USD Billion)
1.2.2. Face Mask Market, by Product Type, 2020-2030 (USD Billion)
1.2.3. Face Mask Market, by Distribution Channel, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Face Mask Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Face Mask Market Dynamics
3.1. Face Mask Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Rising Beauty and Personal Care market Rising disposable income
3.1.2. Market Challenges Intense competition from new entrants as well as established market players Skin sensitivity and allergies
3.1.3. Market Opportunities Rise of E-commerce and online platforms Product diversification and innovation in face masks
Chapter 4. Global Face Mask Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Face Mask Market, by Product Type
5.1. Market Snapshot
5.2. Global Face Mask Market by Product Type, Performance – Potential Analysis
5.3. Global Face Mask Market Estimates & Forecasts by Product Type 2020-2030 (USD Billion)
5.4. Face Mask Market, Sub Segment Analysis
5.4.1. Sheet Mask
5.4.2. Wash-off Mask/Leave-in Mask
Chapter 6. Global Face Mask Market, by Distribution Channel
6.1. Market Snapshot
6.2. Global Face Mask Market by Distribution Channel, Performance – Potential Analysis
6.3. Global Face Mask Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
6.4. Face Mask Market, Sub Segment Analysis
6.4.1. Supermarkets/Hypermarkets
6.4.2. Convenience/Grocery Stores
6.4.3. Specialty Stores
6.4.4. Online Retail Stores
6.4.5. Other Distribution Channels
Chapter 7. Global Face Mask Market, Regional Analysis
7.1. Top Leading Countries
7.2. Top Emerging Countries
7.3. Face Mask Market, Regional Market Snapshot
7.4. North America Face Mask Market
7.4.1. U.S. Face Mask Market Product Type breakdown estimates & forecasts, 2020-2030 Distribution Channel breakdown estimates & forecasts, 2020-2030
7.4.2. Canada Face Mask Market
7.5. Europe Face Mask Market Snapshot
7.5.1. U.K. Face Mask Market
7.5.2. Germany Face Mask Market
7.5.3. France Face Mask Market
7.5.4. Spain Face Mask Market
7.5.5. Italy Face Mask Market
7.5.6. Rest of Europe Face Mask Market
7.6. Asia-Pacific Face Mask Market Snapshot
7.6.1. China Face Mask Market
7.6.2. India Face Mask Market
7.6.3. Japan Face Mask Market
7.6.4. Australia Face Mask Market
7.6.5. South Korea Face Mask Market
7.6.6. Rest of Asia Pacific Face Mask Market
7.7. Latin America Face Mask Market Snapshot
7.7.1. Brazil Face Mask Market
7.7.2. Mexico Face Mask Market
7.8. Middle East & Africa Face Mask Market
7.8.1. Saudi Arabia Face Mask Market
7.8.2. South Africa Face Mask Market
7.8.3. Rest of Middle East & Africa Face Mask Market

Chapter 8. Competitive Intelligence
8.1. Key Company SWOT Analysis
8.1.1. Company 1
8.1.2. Company 2
8.1.3. Company 3
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. L’Oreal SA Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
8.3.2. Reckitt Benckiser Group PLC
8.3.3. Johnson & Johnson Inc.
8.3.4. Proctor & Gamble Co.
8.3.5. Natura & Co.
8.3.6. The Estee Lauder Companies Inc.
8.3.7. Eminence Organic Skin Care
8.3.8. Himalaya Inc.
8.3.9. Shiseido Company Limited
8.3.10. Kao Corporation
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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