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Global Email Marketing Software Market to reach USD 2.75 billion by the end of 2029.

Global Email Marketing Software Market Size study & Forecast, by Channel (Business to business, Business to customers), by Deployment Model (On-Premises, Cloud Based), by Application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics, Other), by End-Use Vertical (BFSI, IT and Telecommunications, Retail and Consumer Goods, Healthcare, Travel and Transportation, Education, Media and Entertainment, Others) and Regional Analysis, 2022-2029

Product Code: ICTEITS-26040842
Publish Date: 25-01-2023
Page: 200

Global Email Marketing Software Market is valued at approximately USD 1.3 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 10.9% over the forecast period 2022-2029. Email Marketing Software is a SaaS based platform that is used for different applications such as personalized marketing, lead generation, customer management, sales reporting & analytics, branding and campaigning among others. Email Marketing software facilitates users to create, send, and track emails. The increasing spending in digital advertising worldwide and growing adoption of personalized marketing as well as strategic initiatives from leading market players are key factors accelerating the market growth.

The increasing spending on digital advertising due to rapid adoption of smartphones is contributing to the growth of the Global Email Marketing Software market. For instance, according to Statista – in 2021, digital advertising spending worldwide was estimated at USD 521.02 billion, and global spending is projected to grow to USD 876 billion by 2026. Also, increasing demand for cloud-based services & applications and growing emergence of AI & ML technologies would create a lucrative growth prospectus for the market over the forecast period. However, high deployment cost coupled with rising incidences of data breaches impede the market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Email Marketing Software Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading region in terms of market share owing to presence of leading market players and rising digitization in the region. Whereas Asia Pacific is expected to grow with the highest growth rate during the forecast period, owing to factors such as rising penetration of smartphones as well as growing spending on digital advertising in the region.

Major market players included in this report are:
Aweber Communications
Benchmark Internet Group
Campaign Monitor Pty Ltd.
Constant Contact, Inc.
ConvertKit LLC
HubSpot, Inc.
Intuit Inc.
Jivox Corporation
Salesforce.com, Inc.
Zoho Corporation.

Recent Developments in the Market:
 In April 2020, Shopify rolled out a new Email marketing tool named Shopify Email for merchants. This new platform would enable merchants to send branded emails using ready-made templates, and analytics tools.

Global Email Marketing Software Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Channel, Deployment Model, Application, End-use Industry, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Channel
Business to business
Business to customers

By Deployment Model
Cloud Based

By Application
Email Lead Generation
Sales Reporting
Customer Management
Template Management
Reporting and Analytics

By End-Use industry
IT and Telecommunications
Retail and Consumer Goods
Travel and Transportation
Media and Entertainment

By Region:
North America
Asia Pacific
South Korea
Latin America
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Email Marketing Software Market, by Region, 2019-2029 (USD Billion)
1.2.2. Email Marketing Software Market, by Channel, 2019-2029 (USD Billion)
1.2.3. Email Marketing Software Market, by Deployment Model, 2019-2029 (USD Billion)
1.2.4. Email Marketing Software Market, by Application, 2019-2029 (USD Billion)
1.2.5. Email Marketing Software Market, by End-Use Industry, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Email Marketing Software Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Email Marketing Software Market Dynamics
3.1. Email Marketing Software Market Impact Analysis (2019-2029)
3.1.1. Market Drivers Increasing spending in digital advertising worldwide Growing adoption of personalized marketing Strategic initiatives from leading market players
3.1.2. Market Challenges High deployment cost Rising incidences of data breaches
3.1.3. Market Opportunities Increasing demand for cloud-based services & applications Growing emergence of AI & ML technologies
Chapter 4. Global Email Marketing Software Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Email Marketing Software Market, by Channel
6.1. Market Snapshot
6.2. Global Email Marketing Software Market by Channel, Performance – Potential Analysis
6.3. Global Email Marketing Software Market Estimates & Forecasts by Channel 2019-2029 (USD Billion)
6.4. Email Marketing Software Market, Sub Segment Analysis
6.4.1. Business to business,
6.4.2. Business to customers
Chapter 7. Global Email Marketing Software Market, by Deployment Model
7.1. Market Snapshot
7.2. Global Email Marketing Software Market by Deployment Model, Performance – Potential Analysis
7.3. Global Email Marketing Software Market Estimates & Forecasts by Deployment Model 2019-2029 (USD Billion)
7.4. Email Marketing Software Market, Sub Segment Analysis
7.4.1. On Premises
7.4.2. Cloud Based
Chapter 8. Global Email Marketing Software Market, by Application
8.1. Market Snapshot
8.2. Global Email Marketing Software Market by Application, Performance – Potential Analysis
8.3. Global Email Marketing Software Market Estimates & Forecasts by Application 2019-2029 (USD Billion)
8.4. Email Marketing Software Market, Sub Segment Analysis
8.4.1. Email Lead Generation
8.4.2. Sales Reporting
8.4.3. Customer Management
8.4.4. Template Management
8.4.5. Reporting and Analytics
8.4.6. Other
Chapter 9. Global Email Marketing Software Market, by End-Use Industry
9.1. Market Snapshot
9.2. Global Email Marketing Software Market by End-Use Industry, Performance – Potential Analysis
9.3. Global Email Marketing Software Market Estimates & Forecasts by End-Use Industry 2019-2029 (USD Billion)
9.4. Email Marketing Software Market, Sub Segment Analysis
9.4.1. BFSI
9.4.2. IT and Telecommunications
9.4.3. Retail and Consumer Goods
9.4.4. Healthcare
9.4.5. Travel and Transportation
9.4.6. Education
9.4.7. Media and Entertainment
9.4.8. Others
Chapter 10. Global Email Marketing Software Market, Regional Analysis
10.1. Email Marketing Software Market, Regional Market Snapshot
10.2. North America Email Marketing Software Market
10.2.1. U.S. Email Marketing Software Market Channel breakdown estimates & forecasts, 2019-2029 Deployment Model breakdown estimates & forecasts, 2019-2029 Application breakdown estimates & forecasts, 2019-2029 End-Use Industry breakdown estimates & forecasts, 2019-2029
10.2.2. Canada Email Marketing Software Market
10.3. Europe Email Marketing Software Market Snapshot
10.3.1. U.K. Email Marketing Software Market
10.3.2. Germany Email Marketing Software Market
10.3.3. France Email Marketing Software Market
10.3.4. Spain Email Marketing Software Market
10.3.5. Italy Email Marketing Software Market
10.3.6. Rest of Europe Email Marketing Software Market
10.4. Asia-Pacific Email Marketing Software Market Snapshot
10.4.1. China Email Marketing Software Market
10.4.2. India Email Marketing Software Market
10.4.3. Japan Email Marketing Software Market
10.4.4. Australia Email Marketing Software Market
10.4.5. South Korea Email Marketing Software Market
10.4.6. Rest of Asia Pacific Email Marketing Software Market
10.5. Latin America Email Marketing Software Market Snapshot
10.5.1. Brazil Email Marketing Software Market
10.5.2. Mexico Email Marketing Software Market
10.5.3. Rest of Latin America Email Marketing Software Market
10.6. Rest of The World Email Marketing Software Market

Chapter 11. Competitive Intelligence
11.1. Top Market Strategies
11.2. Company Profiles
11.2.1. Aweber Communications Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
11.2.2. Benchmark Internet Group
11.2.3. Campaign Monitor Pty Ltd.
11.2.4. Constant Contact, Inc.
11.2.5. ConvertKit LLC
11.2.6. HubSpot, Inc.
11.2.7. Intuit Inc.
11.2.8. Jivox Corporation
11.2.9. Salesforce.com, Inc.
11.2.10. Zoho Corporation.
Chapter 12. Research Process
12.1. Research Process
12.1.1. Data Mining
12.1.2. Analysis
12.1.3. Market Estimation
12.1.4. Validation
12.1.5. Publishing
12.2. Research Attributes
12.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Critical elements of methodology employed for all our studies include:
Data Collection:
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In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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