Edit Content

Bizwit Research & Consulting LLP is a global provider of business intelligence & consulting services. We have a strong primary base of key industry leaders along with the chain of industry analysts to analyze the market trends and its future impact in order to estimates and forecast different business segments and markets. 

Global Digital Signage Market to reach USD 30.82 billion by 2027.

Global Digital Signage Market Size study, by Screen Type (Video Walls, Video Screen, Transparent LED Screen, Digital Poster, Kiosks and Others), by Component (Hardware, Software and Service), by Technology (LCD, LED and Projection), Application (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education and Transport), and Regional Forecasts 2021-2027

Product Code: EESC-24126073
Publish Date: 12-10-2021
Page: 200

Global Digital Signage Market is valued approximately at USD 14.66 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 11.2% over the forecast period 2021-2027. Digital signage is display technology like LED walls, LCD monitors and projection to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images. Improved customer experience, decrease in cost of display and growing number of malls and supermarkets, using digital signage to display offers, products, discounts and others, are fueling demand for digital signage. Such as, in May 2021, AP Group announced an expansion plan for their Italian brand – Just Cavalli in India with the launch of 200 offline stores in 2021. Also, in March 2021, Vivo announced plan to open 100 exclusive retail stores across India in 2021. Furthermore, growing awareness regarding drawbacks & complexity of traditional advertising and technological advancements in digital signage are expected to inject growth in the market during forecast period. In March 2021, BrightSign, LLC collaborated with Bluefin International, Inc. to launch pair of new video wall solutions with integrated digital signage capabilities. However, high cost of maintaining digital signage coupled with complex taxations levied upon the erection of digitized signs and screen are likely to hinder growth in coming years.

North America is the leading region in terms of revenue among Asia Pacific, North America, Europe, Latin America, and Rest of the World, owing to growing demand from retail industry and rising research and development activities taking place from manufacturers side. Whereas, Asia Pacific is expected to exhibit highest growth rate during forecast period, due to increasing number of supermarkets in the region which are using digital signage for advertising.
Major market player included in this report are:

Adflow Networks
BrightSign, LLC
Cisco Systems, Inc.
Intel Corp.
KeyWest Technology, Inc.
LG Electronics (LG Corp.)
Microsoft Corp.
NEC Display Solutions
Omnivex Corp.
Panasonic Corp.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Screen Type:
Video Walls
Video Screen
Transparent LED Screen
Digital Poster
By Component:
By Technology:
By Application:
Stadiums & Playgrounds

By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019
Base year – 2020
Forecast period – 2021 to 2027.

Target Audience of the Global Digital Signage Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
1.2.1. Digital Signage Market, by region, 2019-2027 (USD Billion)
1.2.2. Digital Signage Market, by Screen Type, 2019-2027 (USD Billion)
1.2.3. Digital Signage Market, by Component, 2019-2027 (USD Billion)
1.2.4. Digital Signage Market, by Technology, 2019-2027 (USD Billion)
1.2.5. Digital Signage Market, by Application, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Digital Signage Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Digital Signage Market Dynamics
3.1. Digital Signage Market Impact Analysis (2019-2027)
3.1.1. Market Drivers Decreasing display cost Improved customer experience
3.1.2. Market Restraint High cost of maintenance Complex taxations levied upon the erection of digitized signs and screen
3.1.3. Market Opportunities Technological advancements Growing awareness regarding drawbacks and complexity of traditional advertising
Chapter 4. Global Digital Signage Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economic
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Digital Signage Market, by Screen Type
5.1. Market Snapshot
5.2. Global Digital Signage Market by Screen Type, Performance – Potential Analysis
5.3. Global Digital Signage Market Estimates & Forecasts by Screen Type 2018-2027 (USD Billion)
5.4. Digital Signage Market, Sub Segment Analysis
5.4.1. Video Walls
5.4.2. Video Screen
5.4.3. Transparent LED Screen
5.4.4. Digital Poster
5.4.5. Kiosks
5.4.6. Others
Chapter 6. Global Digital Signage Market, by Component
a. Market Snapshot
6.1. Global Digital Signage Market by Component, Performance – Potential Analysis
6.2. Global Digital Signage Market Estimates & Forecasts by Component 2018-2027 (USD Billion)
6.3. Digital Signage Market, Sub Segment Analysis
6.3.1. Hardware
6.3.2. Software
6.3.3. Service
Chapter 7. Global Digital Signage Market, by Technology
b. Market Snapshot
7.1. Global Digital Signage Market by Technology, Performance – Potential Analysis
7.2. Global Digital Signage Market Estimates & Forecasts by Technology 2018-2027 (USD Billion)
7.3. Digital Signage Market, Sub Segment Analysis
7.3.1. LCD
7.3.2. LED
7.3.3. Projection
Chapter 8. Global Digital Signage Market, by Application
c. Market Snapshot
8.1. Global Digital Signage Market by Application, Performance – Potential Analysis
8.2. Global Digital Signage Market Estimates & Forecasts by Application 2018-2027 (USD Billion)
8.3. Digital Signage Market, Sub Segment Analysis
8.3.1. Retail
8.3.2. Hospitality
8.3.3. Entertainment
8.3.4. Stadiums & Playgrounds
8.3.5. Corporate
8.3.6. Banking
8.3.7. Healthcare
8.3.8. Education
8.3.9. Transport
Chapter 9. Global Digital Signage Market, Regional Analysis
9.1. Digital Signage Market, Regional Market Snapshot
9.2. North America Digital Signage Market
9.2.1. U.S. Digital Signage Market Screen Type breakdown estimates & forecasts, 2018-2027 Component breakdown estimates & forecasts, 2018-2027 Technology breakdown estimates & forecasts, 2018-2027 Application breakdown estimates & forecasts, 2018-2027
9.2.2. Canada Digital Signage Market
9.3. Europe Digital Signage Market Snapshot
9.3.1. U.K. Digital Signage Market
9.3.2. Germany Digital Signage Market
9.3.3. France Digital Signage Market
9.3.4. Spain Digital Signage Market
9.3.5. Italy Digital Signage Market
9.3.6. Rest of Europe Digital Signage Market
9.4. Asia-Pacific Digital Signage Market Snapshot
9.4.1. China Digital Signage Market
9.4.2. India Digital Signage Market
9.4.3. Japan Digital Signage Market
9.4.4. Australia Digital Signage Market
9.4.5. South Korea Digital Signage Market
9.4.6. Rest of Asia Pacific Digital Signage Market
9.5. Latin America Digital Signage Market Snapshot
9.5.1. Brazil Digital Signage Market
9.5.2. Mexico Digital Signage Market
9.6. Rest of The World Digital Signage Market
Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Adflow Networks Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
10.2.2. BrightSign, LLC
10.2.3. Cisco Systems, Inc.
10.2.4. Intel Corp.
10.2.5. KeyWest Technology, Inc.
10.2.6. LG Electronics (LG Corp.)
10.2.7. Microsoft Corp.
10.2.8. NEC Display Solutions
10.2.9. Omnivex Corp.
10.2.10. Panasonic Corp.

Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

Need Assistance

Contact Person -
Krishant Mennon
Call us @
+ 91 99931 15879
Email: sales@bizwitresearch.com


Why Choose Us?

Quality over Quantity

Backed by 60+ paid data sources our reports deliver crisp insights with no compromise quality.

Analyst Support

24x7 Chat Support plus
free analyst hours with every purchase

Flawless Methodology

Our 360-degree approach of market study, our research methods leave stones unturned.

Enquiry Now