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Bizwit Research & Consulting LLP is a global provider of business intelligence & consulting services. We have a strong primary base of key industry leaders along with the chain of industry analysts to analyze the market trends and its future impact in order to estimates and forecast different business segments and markets. 

Global Digital Advertising Market to reach USD XX billion by the end of 2029.

Global Digital Advertising Market Size study & Forecast, by Format (Search Advertising, Video Advertising, Social Media Advertising, Banner Advertising Others) by Platform (Mobile, Desktop and laptops, Others) and Regional Analysis, 2022-2029

Product Code: ICTICTS-61916599
Publish Date: 9-05-2023
Page: 200

Global Digital Advertising Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2029. The digital advertising market refers to the ecosystem of buying and selling advertisements online. It encompasses a range of platforms and channels, including search engines, social media, display advertising, mobile apps, and video streaming services. Digital advertising enables businesses to target and reach specific audiences with tailored messages and content, using a variety of formats such as text, images, audio, and video. Advertisers can use sophisticated targeting and analytics tools to optimize their campaigns and track their performance in real-time. The major driving factor for the Global Digital Advertising Market are increased internet penetration, growing use of social media and rising demand for data-driven marketing. Moreover, rising popularity for video advertising and growing popularity of e-commerce industry is creating lucrative growth opportunity for the market over the forecast period 2022-2029.

According to the International Telecommunication Union (ITU), the percentage of individuals using the internet worldwide increased from 18.0% in 2005 to 51.2% in 2019. Similarly, in the United States, the percentage of households with internet access increased from 18% in 1997 to 90% in 2019. Source: U.S. Census Bureau, “Computer and Internet Use in the United States,” 2020. However, the high cost of Digital Advertising stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Digital Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the largest market for digital advertising, with the United States being the biggest contributor to the market. The growth of the digital advertising market in this region is driven by the high internet penetration rate, the presence of major tech companies, and the shift towards digital media consumption. Asia-Pacific is the fastest-growing market for digital advertising, with China, Japan, and India being the major contributors. The growth of the digital advertising market in this region is driven by the increasing internet penetration rate, the growing number of smartphone users, and the rise of e-commerce.

Major market player included in this report are:
Google LLC
Facebook, Inc.
Microsoft Corporation
Twitter Inc.
Adobe Systems Inc.
Baidu, Inc.
Yahoo Inc.
Amazon, Inc.
Conklin Media

Recent Developments in the Market:
Ø TikTok launched TikTok Ads in 2019, which allows businesses to create and display ads on the TikTok platform. TikTok Ads offers various ad formats, including in-feed ads, brand takeovers, and hashtag challenges, and also offers targeting options based on user demographics and behavior.
Ø Taboola and Outbrain merged in 2020 to create Taboola, which is a content discovery and advertising platform that allows businesses to create and display ads across a network of publisher websites. Taboola offers various ad formats, including native ads, video ads, and display ads, and also offers targeting options based on user behaviour and interests.
Global Digital Advertising Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Format, Platform, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Format offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Format:
Search Advertising
Video Advertising
Social Media Advertising
Banner Advertising
By Platform:
Desktop and laptops

By Region:
North America
Asia Pacific
South Korea
Latin America
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Digital Advertising Market, by Region, 2019-2029 (USD Billion)
1.2.2. Digital Advertising Market, by Format, 2019-2029 (USD Billion)
1.2.3. Digital Advertising Market, by Platform, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Digital Advertising Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Digital Advertising Market Dynamics
3.1. Digital Advertising Market Impact Analysis (2019-2029)
3.1.1. Market Drivers Increased internet penetration Growing use of social media Rising demand for data-driven marketing
3.1.2. Market Challenges High Cost of Digital Advertising
3.1.3. Market Opportunities Rising growth of e-commerce industry Rising popularity for video advertising
Chapter 4. Global Digital Advertising Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Investment Adoption Model
4.5. Analyst Recommendation & Conclusion
4.6. Top investment opportunity
4.7. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Digital Advertising Market, by Format
6.1. Market Snapshot
6.2. Global Digital Advertising Market by Format, Performance – Potential Analysis
6.3. Global Digital Advertising Market Estimates & Forecasts by Format 2019-2029 (USD Billion)
6.4. Digital Advertising Market, Sub Segment Analysis
6.4.1. Search Advertising
6.4.2. Video Advertising
6.4.3. Social Media Advertising
6.4.4. Banner Advertising
6.4.5. Others
Chapter 7. Global Digital Advertising Market, by Platform
7.1. Market Snapshot
7.2. Global Digital Advertising Market by Platform, Performance – Potential Analysis
7.3. Global Digital Advertising Market Estimates & Forecasts by Platform 2019-2029 (USD Billion)
7.4. Digital Advertising Market, Sub Segment Analysis
7.4.1. Mobile
7.4.2. Desktop and laptops
7.4.3. Others
Chapter 8. Global Digital Advertising Market, Regional Analysis
8.1. Digital Advertising Market, Regional Market Snapshot
8.2. North America Digital Advertising Market
8.2.1. U.S. Digital Advertising Market Format breakdown estimates & forecasts, 2019-2029 Platform breakdown estimates & forecasts, 2019-2029
8.2.2. Canada Digital Advertising Market
8.3. Europe Digital Advertising Market Snapshot
8.3.1. U.K. Digital Advertising Market
8.3.2. Germany Digital Advertising Market
8.3.3. France Digital Advertising Market
8.3.4. Spain Digital Advertising Market
8.3.5. Italy Digital Advertising Market
8.3.6. Rest of Europe Digital Advertising Market
8.4. Asia-Pacific Digital Advertising Market Snapshot
8.4.1. China Digital Advertising Market
8.4.2. India Digital Advertising Market
8.4.3. Japan Digital Advertising Market
8.4.4. Australia Digital Advertising Market
8.4.5. South Korea Digital Advertising Market
8.4.6. Rest of Asia Pacific Digital Advertising Market
8.5. Latin America Digital Advertising Market Snapshot
8.5.1. Brazil Digital Advertising Market
8.5.2. Mexico Digital Advertising Market
8.6. Rest of The World Digital Advertising Market

Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. Google LLC Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.2.2. Facebook, Inc.
9.2.3. Microsoft Corporation
9.2.4. Twitter Inc.
9.2.5. Adobe Systems Inc.
9.2.6. Baidu, Inc.
9.2.7. Yahoo Inc.
9.2.8. IAC/InterActiveCorp
9.2.9. Amazon, Inc.
9.2.10. Conklin Media
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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