Edit Content
Bizwit-Logo-Final

Bizwit Research & Consulting LLP is a global provider of business intelligence & consulting services. We have a strong primary base of key industry leaders along with the chain of industry analysts to analyze the market trends and its future impact in order to estimates and forecast different business segments and markets. 

Global Cross-platform and Mobile Advertising Market to reach USD XX billion by 2028.

Global Cross-platform and Mobile Advertising Market to reach USD XX billion by 2028.

Product Code: ICTICTS-98220930
Publish Date: 23-03-2022
Page: 200

Global Cross-platform and Mobile Advertising Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. Mobile advertising refers to type of advertising via mobile (wireless) phones. It is a subset of mobile Marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. Growing penetration of smartphones and rising numbers of internet users are key drivers for the growth of Cross-platform and Mobile Advertising Market. For instance, according to India Brand Equity Forum (IBEF)- in 2021, India’s smartphone shipments increased 11% year over year to 169 million units, with Market revenue exceeding USD 38 billion. Also, as per projections India’s smartphone Market revenue would surpass USD 38 billion in 2021, representing a 27% Y0Y increase. Also, as per global database management company Statista- as of 2021, there are 4.66 billion active internet users worldwide which is 59.5 percent of the global population. Among these total, approximately 92.6 percent (4.32 billion) accessed the internet via mobile devices. Furthermore, in Asia Pacific region, China has more than 854 million internet users, and India has approximately 560 million online users. Also, with the increasing number of smartphone users in emerging economies and rising advertising industry, the adoption & demand for Cross-platform and Mobile Advertising is likely to increase the Market growth during the forecast period. However, complexity of Cross-platform and Mobile Advertising and slow penetration from small and medium sized enterprises impedes the growth of the Market over the forecast period of 2022-2028.

The key regions considered for the global Cross-platform and Mobile Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the significant region across the world in terms of share owing to presence of leading market players and increasing technological advancements in the region. Whereas, Asia-Pacific is anticipated to exhibit highest growth rate over the forecast period 2022-2028. Factors such as increasing number of smartphone users and increasing penetration of leading Market players in the region would create lucrative growth prospects for the Cross-platform and Mobile Advertising Market across Asia-Pacific region.

Major Market player included in this report are:
Facebook Inc.,
Google, Inc.,
SAP SE,
Apple, Inc.,
Microsoft Corporation,
Verizon Digital Media Services, Inc.,
Amobee, Inc.
4INFO,
AdColony,
Inmobi.
The objective of the study is to define Market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the Market. Additionally, the report shall also incorporate available opportunities in micro Markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the Market are explained below:
By Advertisement Type:
Search
Native Social
Display
Video
SMS
Audio
By Platform:
Smartphones
Tablets
Desktops
Smart Televisions
By Enterprise Type:
Small and Medium Enterprises
Large Enterprises
By End Use Industries:
Telecom and IT
Finance & Insurance
Media & Entertainment
Retail
Healthcare & Social Assistance
Energy and Utility
Public Administration
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Cross-platform and Mobile Advertising Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Billion)
1.2.1. Cross-platform and Mobile Advertising Market, by Region, 2020-2028 (USD Billion)
1.2.2. Cross-platform and Mobile Advertising Market, by Advertisement Type, 2020-2028 (USD Billion)
1.2.3. Cross-platform and Mobile Advertising Market, by Platform, 2020-2028 (USD Billion)
1.2.4. Cross-platform and Mobile Advertising Market, by Enterprise Type, 2020-2028 (USD Billion)
1.2.5. Cross-platform and Mobile Advertising Market, by End Use Industries, 2020-2028 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Cross-platform and Mobile Advertising Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Cross-platform and Mobile Advertising Market Dynamics
3.1. Cross-platform and Mobile Advertising Market Impact Analysis (2020-2028)
3.1.1. Market Drivers
3.1.1.1. Growing penetration of smartphones.
3.1.1.2. Rising number of internet users.
3.1.2. Market Challenges
3.1.2.1. Complexity in cross-platform promotional activity.
3.1.3. Market Opportunities
3.1.3.1. Rising number of smartphone users in emerging economies.
3.1.3.2. Growing advertising industry.
Chapter 4. Global Cross-platform and Mobile Advertising Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2019-2028)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Cross-platform and Mobile Advertising Market, by Advertisement Type
6.1. Market Snapshot
6.2. Global Cross-platform and Mobile Advertising Market by Advertisement Type, Performance – Potential Analysis
6.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by Advertisement Type 2019-2028 (USD Billion)
6.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
6.4.1. Search
6.4.2. Native Social
6.4.3. Display
6.4.4. Video
6.4.5. SMS
6.4.6. Audio

Chapter 7. Global Cross-platform and Mobile Advertising Market, by Platform
7.1. Market Snapshot
7.2. Global Cross-platform and Mobile Advertising Market by Platform, Performance – Potential Analysis
7.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by Platform 2019-2028 (USD Billion)
7.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
7.4.1. Smartphones
7.4.2. Tablets
7.4.3. Desktops
7.4.4. Smart Televisions

Chapter 8. Global Cross-platform and Mobile Advertising Market, by Enterprise Type
8.1. Market Snapshot
8.2. Global Cross-platform and Mobile Advertising Market by Enterprise Type, Performance – Potential Analysis
8.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by Enterprise Type 2019-2028 (USD Billion)
8.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
8.4.1. Small and Medium Enterprises
8.4.2. Large Enterprises

Chapter 9. Global Cross-platform and Mobile Advertising Market, by End Use Industries
9.1. Market Snapshot
9.2. Global Cross-platform and Mobile Advertising Market by End Use Industries, Performance – Potential Analysis
9.3. Global Cross-platform and Mobile Advertising Market Estimates & Forecasts by End Use Industries 2019-2028 (USD Billion)
9.4. Cross-platform and Mobile Advertising Market, Sub Segment Analysis
9.4.1. Telecom and IT
9.4.2. Finance & Insurance
9.4.3. Media & Entertainment
9.4.4. Retail
9.4.5. Healthcare & Social Assistance
9.4.6. Energy and Utility
9.4.7. Public Administration
9.4.8. Others

Chapter 10. Global Cross-platform and Mobile Advertising Market, Regional Analysis
10.1. Cross-platform and Mobile Advertising Market, Regional Market Snapshot
10.2. North America Cross-platform and Mobile Advertising Market
10.2.1. U.S. Cross-platform and Mobile Advertising Market
10.2.1.1. Advertisement Type breakdown estimates & forecasts, 2019-2028
10.2.1.2. Platform breakdown estimates & forecasts, 2019-2028
10.2.1.3. Enterprise Type breakdown estimates & forecasts, 2019-2028
10.2.1.4. End Use Industries breakdown estimates & forecasts, 2019-2028
10.2.2. Canada Cross-platform and Mobile Advertising Market
10.3. Europe Cross-platform and Mobile Advertising Market Snapshot
10.3.1. U.K. Cross-platform and Mobile Advertising Market
10.3.2. Germany Cross-platform and Mobile Advertising Market
10.3.3. France Cross-platform and Mobile Advertising Market
10.3.4. Spain Cross-platform and Mobile Advertising Market
10.3.5. Italy Cross-platform and Mobile Advertising Market
10.3.6. Rest of Europe Cross-platform and Mobile Advertising Market
10.4. Asia-Pacific Cross-platform and Mobile Advertising Market Snapshot
10.4.1. China Cross-platform and Mobile Advertising Market
10.4.2. India Cross-platform and Mobile Advertising Market
10.4.3. Japan Cross-platform and Mobile Advertising Market
10.4.4. Australia Cross-platform and Mobile Advertising Market
10.4.5. South Korea Cross-platform and Mobile Advertising Market
10.4.6. Rest of Asia Pacific Cross-platform and Mobile Advertising Market
10.5. Latin America Cross-platform and Mobile Advertising Market Snapshot
10.5.1. Brazil Cross-platform and Mobile Advertising Market
10.5.2. Mexico Cross-platform and Mobile Advertising Market
10.6. Rest of The World Cross-platform and Mobile Advertising Market

Chapter 11. Competitive Intelligence
11.1. Top Market Strategies
11.2. Company Profiles
11.2.1. Facebook Inc.
11.2.1.1. Key Information
11.2.1.2. Overview
11.2.1.3. Financial (Subject to Data Availability)
11.2.1.4. Product Summary
11.2.1.5. Recent Developments
11.2.2. Google, Inc.,
11.2.3. SAP SE,
11.2.4. Apple, Inc.,
11.2.5. Microsoft Corporation,
11.2.6. Verizon Digital Media Services, Inc.,
11.2.7. Amobee, Inc.
11.2.8. 4INFO,
11.2.9. AdColony,
11.2.10. Inmobi.
Chapter 12. Research Process
12.1. Research Process
12.1.1. Data Mining
12.1.2. Analysis
12.1.3. Market Estimation
12.1.4. Validation
12.1.5. Publishing
12.2. Research Attributes
12.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

Need Assistance

Contact Person -
Krishant Mennon
Call us @
+ 91 99931 15879
Email: sales@bizwitresearch.com

Checkout

Why Choose Us?

Quality over Quantity

Backed by 60+ paid data sources our reports deliver crisp insights with no compromise quality.

Analyst Support

24x7 Chat Support plus
free analyst hours with every purchase

Flawless Methodology

Our 360-degree approach of market study, our research methods leave stones unturned.

Enquiry Now