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Global Connected Toys Market to reach USD 30.22 billion by the end of 2029

Global Connected Toys Market Size study & Forecast, by Interface (App-based connected drones, Console connected toys, Smartphone connected toys, Tablet connected toys), by Age (2-5 years, 6-8 years, 8-12 years, Teenagers, Adults), by Distribution Channel (Retailers, Online, Specialty stores) and Regional Analysis, 2022-2029

Product Code: OIRCGS-21268707
Publish Date: 19-12-2022
Page: 200

Global Connected Toys Market is valued at approximately USD 6.62 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 20.9% over the forecast period 2022-2029. Connected toys are internet-enabled devices that feature Wi-Fi, Bluetooth, or other internet-connected properties that offer personalized play experiences among users via embedded software which comprises speech recognition software. These toys also assist parents to monitor the whereabouts of their kids. The market demand is majorly driven by the factors such as rising inclination towards monitoring and tracking of toy devices, growing demand for interactive and self-engaging toys, and easy availability of connected platforms.

The rising proliferation of IoT-connected devices among two working-parent households is stipulating the market demand. As per the Statista report, in 2019, around 8.6 billion Internet of Things (IoT) connected devices were recorded, which is estimated to reach around 19.1 billion devices by 2025. Accordingly, the shift in working culture in heterosexual couples is rapidly adopting two-working-parent households to decrease the considerable time spent between parents and children, which, is augmenting the market growth across the globe. In addition, the growing awareness of the internet and technology, as well as rising investment in R&D activities are creating lucrative opportunities in the foreseen years. However, rising privacy concerns regarding the usage of connected toys and several risks associated with constant connectivity stifle market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Connected Toys Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America dominated the market in terms of revenue, owing to the rising expenditure on technological developments, coupled with the surging demand for connected toys in the education sector. Whereas, the Asia Pacific is expected to grow at the highest CAGR during the forecast period. Factors such as the increasing adoption of handheld devices among kids, a broad consumer base, and the rising presence of the leading market players are burgeoning the market growth in the forecasting years.

Major market players included in this report are:
Mattel
Hasbro
LEGO
Sony
VTech
UBTECH
DJI
iRobot
Sphero
Digital Dream Labs
Recent Developments in the Market:
 In August 2022, LEGO Group entered into a collaborative agreement with artist Hebru Brantley with the objective of installing Fly Away Isles and presenting an innovative, playful experience for children.
 In July 2022, Mattel declares the company’s multi-year agreement with SpaceX, which aims on developing toys and collectables for children.
 In April 2022, iRobot announced the introduction of its Create 3- an affordable, next-generation, all-in-one mobile robot development platform. The innovation allows users to communicate with products with Wi-Fi and Ethernet by using USB. Also, it supports learning with iRobot Education’s SDK, python 3, and iRobot coding app.

Global Connected Toys Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Interface, Age, Distribution Channel, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Interface:
App-based connected drones
Console connected toys
Smartphone connected toys
Tablet connected toys

By Age:
2-5 years
6-8 years
8-12 years
Teenagers
Adults

By Distribution Channel:
Retailers
Online
Specialty stores

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
ROLA
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Connected Toys Market, by Region, 2019-2029 (USD Billion)
1.2.2. Connected Toys Market, by Interface, 2019-2029 (USD Billion)
1.2.3. Connected Toys Market, by Age, 2019-2029 (USD Billion)
1.2.4. Connected Toys Market, by Distribution Channel, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Connected Toys Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Connected Toys Market Dynamics
3.1. Connected Toys Market Impact Analysis (2019-2029)
3.1.1. Market Drivers
3.1.1.1. Increasing demand for interactive and self-engaging toys
3.1.1.2. Rising proliferation of IoT connected devices among two-working-parent households
3.1.2. Market Challenges
3.1.2.1. Rising privacy concerns on the usage of connected toys
3.1.2.2. Several risks are associated with constant connectivity
3.1.3. Market Opportunities
3.1.3.1. Growing awareness of internet and technology
3.1.3.2. Rising investment in the R&D activities
Chapter 4. Global Connected Toys Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Connected Toys Market, by Interface
6.1. Market Snapshot
6.2. Global Connected Toys Market by Interface, Performance – Potential Analysis
6.3. Global Connected Toys Market Estimates & Forecasts by Interface 2019-2029 (USD Billion)
6.4. Connected Toys Market, Sub Segment Analysis
6.4.1. App-based connected drones
6.4.2. Console connected toys
6.4.3. Smartphone connected toys
6.4.4. Tablet connected toys
Chapter 7. Global Connected Toys Market, by Age
7.1. Market Snapshot
7.2. Global Connected Toys Market by Age, Performance – Potential Analysis
7.3. Global Connected Toys Market Estimates & Forecasts by Age 2019-2029 (USD Billion)
7.4. Connected Toys Market, Sub Segment Analysis
7.4.1. 2-5 years
7.4.2. 6-8 years
7.4.3. 8-12 years
7.4.4. Teenagers
7.4.5. Adults
Chapter 8. Global Connected Toys Market, by Distribution Channel
8.1. Market Snapshot
8.2. Global Connected Toys Market by Distribution Channel, Performance – Potential Analysis
8.3. Global Connected Toys Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
8.4. Connected Toys Market, Sub Segment Analysis
8.4.1. Retailers
8.4.2. Online
8.4.3. Specialty stores
Chapter 9. Global Connected Toys Market, Regional Analysis
9.1. Connected Toys Market, Regional Market Snapshot
9.2. North America Connected Toys Market
9.2.1. U.S. Connected Toys Market
9.2.1.1. Interface breakdown estimates & forecasts, 2019-2029
9.2.1.2. Age breakdown estimates & forecasts, 2019-2029
9.2.1.3. Distribution Channel breakdown estimates & forecasts, 2019-2029
9.2.2. Canada Connected Toys Market
9.3. Europe Connected Toys Market Snapshot
9.3.1. U.K. Connected Toys Market
9.3.2. Germany Connected Toys Market
9.3.3. France Connected Toys Market
9.3.4. Spain Connected Toys Market
9.3.5. Italy Connected Toys Market
9.3.6. Rest of Europe Connected Toys Market
9.4. Asia-Pacific Connected Toys Market Snapshot
9.4.1. China Connected Toys Market
9.4.2. India Connected Toys Market
9.4.3. Japan Connected Toys Market
9.4.4. Australia Connected Toys Market
9.4.5. South Korea Connected Toys Market
9.4.6. Rest of Asia Pacific Connected Toys Market
9.5. Latin America Connected Toys Market Snapshot
9.5.1. Brazil Connected Toys Market
9.5.2. Mexico Connected Toys Market
9.6. Rest of The World Connected Toys Market

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Mattel
10.2.1.1. Key Information
10.2.1.2. Overview
10.2.1.3. Financial (Subject to Data Availability)
10.2.1.4. Product Summary
10.2.1.5. Recent Developments
10.2.2. Hasbro
10.2.3. LEGO
10.2.4. Sony
10.2.5. VTech
10.2.6. UBTECH
10.2.7. DJI
10.2.8. iRobot
10.2.9. Sphero
10.2.10. Digital Dream Labs
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

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