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Global Captive Portal Market to reach USD 2.2 billion by the end of 2030

Global Captive Portal Market Size study & Forecast, by Offering (Platform, Services), by End-Use (Travel & Transportation, Hospitality & Leisure, Coworking Spaces, Shopping Malls & Retail Outlets, Entertainment, ISPs, Other End-Use) and Regional Analysis, 2023-2030

Product Code: ICTNGT-52492672
Publish Date: 10-08-2023
Page: 200

Global Captive Portal Market is valued at approximately USD 0.8 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 13.4% over the forecast period 2023-2030. A captive portal is a web page or network gateway that controls access to a public or private network, typically a Wi-Fi network. It acts as an intermediary between users and the network, requiring users to authenticate or agree to terms and conditions before gaining internet access. Captive portals are commonly used in venues such as hotels, airports, and coffee shops to provide secure, customized, and monitored connectivity, while also serving as a platform for businesses to engage with users, collect data, and deliver personalized content or promotions. The driving factors boosting the market growth are the increasing number of smart devices and IoT devices and the growing emphasis on customer engagement and data collection. Smart devices that are connected with a captive portal refer to devices that require authentication or user interaction through a captive portal to access a network or the internet. A captive portal is a web page that appears when a user connects to a public or restricted network, prompting them to provide credentials or agree to terms of service before gaining full access.

According to Statista, the IoT market is anticipated to witness significant growth, with revenue projected to reach USD 1,177.00 billion in 2023. Furthermore, it is expected to exhibit a CAGR of 13.60% during the period of 2023-2028, resulting in a market volume of USD 2,227.00 billion by 2028. Moreover, the increasing demand for guest wi-fi services and integration with marketing automation and CRM systems may create abundant opportunities in the market. However, the competition from alternative authentication methods such as social media logins, SMS authentication, or mobile apps and limited customization and user experience stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Captive Portal Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 due to the strong technological infrastructure and early adoption of emerging technologies, high demand for guest Wi-Fi services, and focus on data-driven marketing strategies and customer engagement. Asia Pacific is expected to become the fastest growing region during the forecast period, owing to factors such as rapid digital transformation, strong emphasis on data-driven marketing, and huge investments in smart city initiatives.

Major market player included in this report are:
Cisco Systems, Inc.
Aruba Networks
Ruckus Networks
Huawei Technologies Co., Ltd.
Extreme Networks
Purple Wifi
Aptilo Networks AB
Sangfor Technologies Inc.
Nexnet Solutions
Satcom Direct, Inc.

Recent Developments in the Market:
Ø In December 2022, Purple entered a strategic partnership with PBI, an airport (name withheld), to collect feedback from travelers. This collaboration aims to gather valuable insights regarding travelers’ preferences for new amenities and services at the airport, as well as their motivations for travel.
Ø In November 2022, Purple and the Dallas Area Rapid Transit (DART) established a lasting business partnership aimed at acquiring essential contacts and demographic data. This collaboration aims to enhance their understanding of customers, enabling them to communicate more effectively in the future.

Global Captive Portal Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Offering, End-Use, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Offering:

By End-Use:
Travel & Transportation
Hospitality & Leisure
Coworking Spaces
Shopping Malls & Retail Outlets
Other End-Use

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Captive Portal Market, by Region, 2020-2030 (USD Billion)
1.2.2. Captive Portal Market, by Offering, 2020-2030 (USD Billion)
1.2.3. Captive Portal Market, by End-Use, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Captive Portal Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Captive Portal Market Dynamics
3.1. Captive Portal Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Increasing number of smart devices and IoT devices Growing emphasis on customer engagement and data collection
3.1.2. Market Challenges Competition from alternative authentication methods Limited customization and user experience
3.1.3. Market Opportunities Increasing demand for Guest Wi-Fi Services Integration with Marketing Automation and CRM Systems
Chapter 4. Global Captive Portal Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Captive Portal Market, by Offering
5.1. Market Snapshot
5.2. Global Captive Portal Market by Offering, Performance – Potential Analysis
5.3. Global Captive Portal Market Estimates & Forecasts by Offering 2020-2030 (USD Billion)
5.4. Captive Portal Market, Sub Segment Analysis
5.4.1. Platform
5.4.2. Services
Chapter 6. Global Captive Portal Market, by End-Use
6.1. Market Snapshot
6.2. Global Captive Portal Market by End-Use, Performance – Potential Analysis
6.3. Global Captive Portal Market Estimates & Forecasts by End-Use 2020-2030 (USD Billion)
6.4. Captive Portal Market, Sub Segment Analysis
6.4.1. Travel & Transportation
6.4.2. Hospitality & Leisure
6.4.3. Coworking Spaces
6.4.4. Shopping Malls & Retail Outlets
6.4.5. Entertainment
6.4.6. ISPs
6.4.7. Other End-Use
Chapter 7. Global Captive Portal Market, Regional Analysis
7.1. Top Leading Countries
7.2. Top Emerging Countries
7.3. Captive Portal Market, Regional Market Snapshot
7.4. North America Captive Portal Market
7.4.1. U.S. Captive Portal Market Offering breakdown estimates & forecasts, 2020-2030 End-Use breakdown estimates & forecasts, 2020-2030
7.4.2. Canada Captive Portal Market
7.5. Europe Captive Portal Market Snapshot
7.5.1. U.K. Captive Portal Market
7.5.2. Germany Captive Portal Market
7.5.3. France Captive Portal Market
7.5.4. Spain Captive Portal Market
7.5.5. Italy Captive Portal Market
7.5.6. Rest of Europe Captive Portal Market
7.6. Asia-Pacific Captive Portal Market Snapshot
7.6.1. China Captive Portal Market
7.6.2. India Captive Portal Market
7.6.3. Japan Captive Portal Market
7.6.4. Australia Captive Portal Market
7.6.5. South Korea Captive Portal Market
7.6.6. Rest of Asia Pacific Captive Portal Market
7.7. Latin America Captive Portal Market Snapshot
7.7.1. Brazil Captive Portal Market
7.7.2. Mexico Captive Portal Market
7.8. Middle East & Africa Captive Portal Market
7.8.1. Saudi Arabia Captive Portal Market
7.8.2. South Africa Captive Portal Market
7.8.3. Rest of Middle East & Africa Captive Portal Market

Chapter 8. Competitive Intelligence
8.1. Key Company SWOT Analysis
8.1.1. Company 1
8.1.2. Company 2
8.1.3. Company 3
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. Cisco Systems, Inc. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
8.3.2. Aruba Networks
8.3.3. Ruckus Networks
8.3.4. Huawei Technologies Co., Ltd.
8.3.5. Extreme Networks
8.3.6. Purple Wifi
8.3.7. Aptilo Networks AB
8.3.8. Sangfor Technologies Inc.
8.3.9. Nexnet Solutions
8.3.10. Satcom Direct, Inc.
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Data Collection:
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Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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