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Global Broadcasting & Cable TV Market to reach USD 434.73 billion by the end of 2029

Global Broadcasting & Cable TV Market Size study & Forecast, by Technology( Cable Tv, Satellite Tv, Internet Protocol TV (IPTV), Digital Terrain TV (DTT)) by Revenue Channel( Advertising, Subscription), and Regional Analysis, 2022-2029

Product Code: ICTICTS-93083022
Publish Date: 10-04-2023
Page: 200

Global Broadcasting & Cable TV Market is valued approximately USD 320.11 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 3.9% over the forecast period 2022-2029. Delivering music or video to a targeted audience across any electronic mass communication medium typically the electromagnetic spectrum in one-to-many models is known as broadcasting. It is a term that is used to describe radio and television broadcasts. The Broadcasting & Cable TV market is expanding because of factors such as increasing adoption of smart TVs and digitization Of Video and Content Distribution Process. However, incremental Transition from Cable Tv to Ott Media Streaming Platforms may halt market growth.

As per Statista, in year 2021 the revenue from OTT TV and video across the globe stood at USD 135.1 billion which increased to USD 157.3 billion in year 2022 and it is projected to reach at USD 242.9 billion by year 2028. Thus, rising adoption of over-the-top TV and Video is fostering the market growth. As with the rising adoption of OTT TV the demand for broadcasting and cable TV would also rise. In addition, with the advent of 5g Delivery Model, there has been rise in adoption of broadcasting and cable TV. Additionally, government attempts in developing nations like India to digitize broadcasting technology and internet services are encouraging an increase in demand for broadcasting & cable TV services. The dissemination of legitimate and original material is made possible by strict government laws and regulations against content piracy, which ensures stable market growth during the projection period.

The key regions considered for the Global Broadcasting & Cable TV Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the rise in preference of OTT media streaming application and platform. Whereas, Asia Pacific is expected to grow with a highest CAGR during the forecast period, owing to factors such as the affordable availability of high-speed internet and growing trends in IPTV adoption are contributing to the broadcasting and cable TV industry’s stable expansion. Additionally, the existence of a sizeable population of families in rural areas of developing nations like India, combined with the accessibility of reliable internet connections, is providing the Asia Pacific market with tremendous potential opportunities..

Major market player included in this report are:
AT&T Inc.
Canadian Broadcasting Company (CBC)
DISH Network L.L.C.
Discovery Communications, Inc.
Tata Sky Ltd
The wall Disney Company
ViacomCBS Inc.
YouTube LLC
British Broadcasting Corporation.

Recent Developments in the Market:
 In November 2022, Canadian Broadcasting Corporation announced the launch of CBC News Explore, ad-supported and a free-to-stream news channel. On a few smart TVs, online, and through a mobile app, the channel streams continuously.
 In September 2022, DISH Network L.L.C. announced the partnership with SeaChange and BeFront for developing and launching solution for the TV advertisers named National Linear Programmatic.

Global Broadcasting & Cable TV Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Technology, Revenue Channel, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Technology offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Technology:
Cable Tv
Satellite Tv
Internet Protocol TV (IPTV)
Digital Terrain TV (DTT)

By Revenue Channel:

By Region:
North America
Asia Pacific
South Korea
Latin America
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Broadcasting & Cable TV Market, by Region, 2019-2029 (USD Billion)
1.2.2. Broadcasting & Cable TV Market, by Technology, 2019-2029 (USD Billion)
1.2.3. Broadcasting & Cable TV Market, by Revenue Channel, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Broadcasting & Cable TV Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Broadcasting & Cable TV Market Dynamics
3.1. Broadcasting & Cable TV Market Impact Analysis (2019-2029)
3.1.1. Market Drivers Increasing adoption of smart TVs Digitization Of Video and Content Distribution Process
3.1.2. Market Challenges Incremental Transition from Cable Tv To Ott Media Streaming Platforms
3.1.3. Market Opportunities Advent Of 5g Delivery Model
Chapter 4. Global Broadcasting & Cable TV Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Broadcasting & Cable TV Market, by Technology
6.1. Market Snapshot
6.2. Global Broadcasting & Cable TV Market by Technology, Performance – Potential Analysis
6.3. Global Broadcasting & Cable TV Market Estimates & Forecasts by Technology 2019-2029 (USD Billion)
6.4. Broadcasting & Cable TV Market, Sub Segment Analysis
6.4.1. Cable Tv
6.4.2. Satellite Tv
6.4.3. Internet Protocol TV (IPTV)
6.4.4. Digital Terrain TV (DTT)
Chapter 7. Global Broadcasting & Cable TV Market, by Revenue Channel
7.1. Market Snapshot
7.2. Global Broadcasting & Cable TV Market by Revenue Channel, Performance – Potential Analysis
7.3. Global Broadcasting & Cable TV Market Estimates & Forecasts by Revenue Channel 2019-2029 (USD Billion)
7.4. Broadcasting & Cable TV Market, Sub Segment Analysis
7.4.1. Advertising
7.4.2. Subscription
Chapter 8. Global Broadcasting & Cable TV Market, Regional Analysis
8.1. Broadcasting & Cable TV Market, Regional Market Snapshot
8.2. North America Broadcasting & Cable TV Market
8.2.1. U.S. Broadcasting & Cable TV Market Technology breakdown estimates & forecasts, 2019-2029 Revenue Channel breakdown estimates & forecasts, 2019-2029
8.2.2. Canada Broadcasting & Cable TV Market
8.3. Europe Broadcasting & Cable TV Market Snapshot
8.3.1. U.K. Broadcasting & Cable TV Market
8.3.2. Germany Broadcasting & Cable TV Market
8.3.3. France Broadcasting & Cable TV Market
8.3.4. Spain Broadcasting & Cable TV Market
8.3.5. Italy Broadcasting & Cable TV Market
8.3.6. Rest of Europe Broadcasting & Cable TV Market
8.4. Asia-Pacific Broadcasting & Cable TV Market Snapshot
8.4.1. China Broadcasting & Cable TV Market
8.4.2. India Broadcasting & Cable TV Market
8.4.3. Japan Broadcasting & Cable TV Market
8.4.4. Australia Broadcasting & Cable TV Market
8.4.5. South Korea Broadcasting & Cable TV Market
8.4.6. Rest of Asia Pacific Broadcasting & Cable TV Market
8.5. Latin America Broadcasting & Cable TV Market Snapshot
8.5.1. Brazil Broadcasting & Cable TV Market
8.5.2. Mexico Broadcasting & Cable TV Market
8.5.3. Rest of Latin America Broadcasting & Cable TV Market
8.6. Rest of The World Broadcasting & Cable TV Market

Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. AT&T Inc. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.2.2. Canadian Broadcasting Company (CBC)
9.2.3. DISH Network L.L.C.
9.2.4. Discovery Communications, Inc.
9.2.5. FOX
9.2.6. Tata Sky Ltd
9.2.7. The wall Disney Company
9.2.8. ViacomCBS Inc.
9.2.9. YouTube LLC
9.2.10. British Broadcasting Corporation.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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