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Global Bleisure Tourism Market to reach USD XX million by 2028.

Global Bleisure Tourism Market Size study, By Application (Corporate, Government), Booking Channel (Phone Booking, Online Booking), Trip Type (Domestic Trip, International Trip), Tour Type (Independent Traveler, Business Trips), Consumer Orientation (Men, Women), Occupation (Technology/IT/Software, Manufacturing, Finance, Healthcare, Education), and Regional Forecasts 2022-2028

Product Code: OIRTT-81320476
Publish Date: 12-07-2022
Page: 200

Global Bleisure Tourism Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. The Bleisure Tourism can be defined as a blending of business and leisure travel. Bleisure travel is the practice of extending business travel for leisure purposes, or otherwise combining work and leisure during a business trip. The growing travel & tourism market worldwide and increasing penetration of online booking channels as well as strategic initiatives from leading market players are factors that are accelerating the global market demand. For instance, according to Statista – as of 2022, revenue in in the Travel & Tourism market is estimated at USD 642.3 billion, and the revenue is expected to show an annual growth rate of 12.09% between 2022 and 2026 to reach to USD 1014 billion by 2026.Furthermore, leading market players are working towards new acquisitions to increase their geographical footprints. For instance, in January 2021, Blackstone Capital Partners and Blackstone Real Estate Partners announced acquisitions of UK based premier holiday company Bourne Leisure. The Company is a leader in the UK domestic holiday market and have employee count of 16,000. Moreover, in November 2021, Illinois, USA based Hyatt Hotels Corporation completed the acquisition of Pennsylvania, US based Apple Leisure Group (ALG) from American investment company KKR and Colorado, US based Private-equity firm KSL Capital Partners, LLC. This acquisition intended for expansion of Hyatt’s global resorts footprint. Also, rapid expansion of the hospitality sector in emerging countries and increasing emergence of Work from Anywhere Culture are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, a lack of penetration in emerging markets impede the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Bleisure Tourism Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the growing trend of work from anywhere culture and increasing influx of outbound tourists in the region. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as growing penetration of leading international business organizations and rising aviation sector, would create lucrative growth prospects for the global Bleisure Tourism Market across the Asia Pacific region.

Major market players included in this report are:
Airbnb Inc.
American Express Travel
Expedia Inc.
BCD Travel
Carlson Wagonlit Travel
Flight Centre Travel Group
The Priceline Group
Fareportal, Inc.
Wexas Travel
Travel Leaders

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Application
By Booking Channel
Phone Booking
Online Booking
By Trip Type
Domestic Trip
International Trip
By Tour Type
Independent Traveler
Business Trips
By Consumer Orientation
By Occupation
By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Bleisure Tourism Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
1.2.1. Global Bleisure Tourism Market, by Region, 2020-2028 (USD Million)
1.2.2. Global Bleisure Tourism Market, by Application, 2020-2028 (USD Million)
1.2.3. Global Bleisure Tourism Market, by Booking Channel, 2020-2028 (USD Million)
1.2.4. Global Bleisure Tourism Market, by Trip Type, 2020-2028 (USD Million)
1.2.5. Global Bleisure Tourism Market, by Tour Type, 2020-2028 (USD Million)
1.2.6. Global Bleisure Tourism Market, by Consumer orientation, 2020-2028 (USD Million)
1.2.7. Global Bleisure Tourism Market, by Occupation, 2020-2028 (USD Million)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Bleisure Tourism Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Bleisure Tourism Market Dynamics
3.1. Bleisure Tourism Market Impact Analysis (2020-2028)
3.1.1. Market Drivers Growing travel & tourism market worldwide. Increasing penetration of online booking channels. Strategic initiatives from leading market players.
3.1.2. Market Challenges Lack of penetration in emerging markets
3.1.3. Market Opportunities Rapid expansion of the hospitality sector in emerging countries. Increasing emergence of Work from Anywhere Culture
Chapter 4. Global Bleisure Tourism Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2028)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Bleisure Tourism Market, by Application
6.1. Market Snapshot
6.2. Global Bleisure Tourism Market by Application, Performance – Potential Analysis
6.3. Global Bleisure Tourism Market Estimates & Forecasts by Application 2018-2028 (USD Million)
6.4. Bleisure Tourism Market, Sub Segment Analysis
6.4.1. Corporate
6.4.2. Government
Chapter 7. Global Bleisure Tourism Market, by Booking Channel
7.1. Market Snapshot
7.2. Global Bleisure Tourism Market by Booking Channel, Performance – Potential Analysis
7.3. Global Bleisure Tourism Market Estimates & Forecasts by Booking Channel 2018-2028 (USD Million)
7.4. Bleisure Tourism Market, Sub Segment Analysis
7.4.1. Phone Booking
7.4.2. Online Booking
7.4.3. In Person Booking
Chapter 8. Global Bleisure Tourism Market, by Trip Type
8.1. Market Snapshot
8.2. Global Bleisure Tourism Market by Trip Type, Performance – Potential Analysis
8.3. Global Bleisure Tourism Market Estimates & Forecasts by Trip Type 2018-2028 (USD Million)
8.4. Bleisure Tourism Market, Sub Segment Analysis
8.4.1. Domestic Trip
8.4.2. International Trip
Chapter 9. Global Bleisure Tourism Market, by Tour Type
9.1. Market Snapshot
9.2. Global Bleisure Tourism Market by Tour Type, Performance – Potential Analysis
9.3. Global Bleisure Tourism Market Estimates & Forecasts by Tour Type 2018-2028 (USD Million)
9.4. Bleisure Tourism Market, Sub Segment Analysis
9.4.1. Independent Traveler
9.4.2. Business Trips
9.4.3. Group Business Trips
Chapter 10. Global Bleisure Tourism Market, by Consumer Orientation
10.1. Market Snapshot
10.2. Global Bleisure Tourism Market by Consumer Orientation, Performance – Potential Analysis
10.3. Global Bleisure Tourism Market Estimates & Forecasts by Consumer Orientation 2018-2028 (USD Million)
10.4. Bleisure Tourism Market, Sub Segment Analysis
10.4.1. Men
10.4.2. Women
Chapter 11. Global Bleisure Tourism Market, by Occupation
11.1. Market Snapshot
11.2. Global Bleisure Tourism Market by Occupation, Performance – Potential Analysis
11.3. Global Bleisure Tourism Market Estimates & Forecasts by Occupation 2018-2028 (USD Million)
11.4. Bleisure Tourism Market, Sub Segment Analysis
11.4.1. Technology/IT/Software
11.4.2. Manufacturing
11.4.3. Finance
11.4.4. Healthcare
11.4.5. Education
Chapter 12. Global Bleisure Tourism Market, Regional Analysis
12.1. Bleisure Tourism Market, Regional Market Snapshot
12.2. North America Bleisure Tourism Market
12.2.1. U.S. Bleisure Tourism Market Application estimates & forecasts, 2018-2028 Booking Channel estimates & forecasts, 2018-2028 Trip Type estimates & forecasts, 2018-2028 Tour Type estimates & forecasts, 2018-2028 Consumer Orientation estimates & forecasts, 2018-2028 Occupation estimates & forecasts, 2018-2028
12.2.2. Canada Bleisure Tourism Market
12.3. Europe Bleisure Tourism Market Snapshot
12.3.1. U.K. Bleisure Tourism Market
12.3.2. Germany Bleisure Tourism Market
12.3.3. France Bleisure Tourism Market
12.3.4. Spain Bleisure Tourism Market
12.3.5. Italy Bleisure Tourism Market
12.3.6. Rest of Europe Bleisure Tourism Market
12.4. Asia-Pacific Bleisure Tourism Market Snapshot
12.4.1. China Bleisure Tourism Market
12.4.2. India Bleisure Tourism Market
12.4.3. Japan Bleisure Tourism Market
12.4.4. Australia Bleisure Tourism Market
12.4.5. South Korea Bleisure Tourism Market
12.4.6. Rest of Asia Pacific Bleisure Tourism Market
12.5. Latin America Bleisure Tourism Market Snapshot
12.5.1. Brazil Bleisure Tourism Market
12.5.2. Mexico Bleisure Tourism Market
12.6. Rest of The World Bleisure Tourism Market

Chapter 13. Competitive Intelligence
13.1. Top Market Strategies
13.2. Company Profiles
13.2.1. Airbnb Inc. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
13.2.2. American Express Travel
13.2.3. Expedia Inc.
13.2.4. BCD Travel
13.2.5. Carlson Wagonlit Travel
13.2.6. Flight Centre Travel Group
13.2.7. The Priceline Group
13.2.8. Fareportal, Inc.
13.2.9. Wexas Travel
13.2.10. Travel Leaders
Chapter 14. Research Process
14.1. Research Process
14.1.1. Data Mining
14.1.2. Analysis
14.1.3. Market Estimation
14.1.4. Validation
14.1.5. Publishing
14.2. Research Attributes
14.3. Research Assumption

The study of the market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geographies to provide a better regional outlook. In the report, country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. Our analysts contact company executives, managers, key opinion leaders, and industry experts. This enables our analyst to derive the closest possible figures without any major deviations in the actual number.

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