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Global Automotive Wheel Coating Market to reach USD xx billion by the end of 2030.

Global Automotive Wheel Coating Market Size study & Forecast, by Coating Type (Powder Coating, Liquid Coating, Ceramic Coating, Chrome Plating, Misc), by Substrate (Alloys, Carbon Fiber, Composite Materials, Steel, Misc), by Vehicle Type (Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles, Performance and Sports Cars, Off-road Vehicles) and Regional Analysis, 2023-2030

Product Code: CMCC-98514386
Publish Date: 20-02-2024
Page: 200

Global Automotive Wheel Coating Market is valued at approximately USD xx billion in 2022 and is anticipated to grow with a healthy growth rate of more than xx% during the forecast period 2023-2030. Automotive Wheel Coating refers to the application of protective and decorative layers on the surfaces of vehicle wheels. This coating serves several purposes, including enhancing the aesthetic appeal of the wheels, providing protection against environmental elements, and contributing to the overall durability of the wheels. The Automotive Wheel Coating Market is expanding because of factors such as increasing demand for electric vehicles and the rising number of heavy commercial vehicle fleets. The coating is commonly applied to both steel and alloy wheels, and appears in several forms, including paints, clear coatings, and specialized finishes. As a result, the demand for Automotive Wheel Coating has progressively increased in the international market during the forecast period 2023-2030.

Original Equipment Manufacturers manufacturing electric vehicles have specific requirements for wheel coatings. Manufacturers of coatings need to adapt their products to meet the specifications and preferences of electric vehicle manufacturers According to Statista, globally the number of electric vehicles sold in 2020 was 3.18 million; in 2022 the number reach 10.24 million and it anticipated to reach 12.97 million by 2025. Another important factor that drives the Automotive Wheel Coating Market is the increasing number of heavy commercial vehicle fleets. Heavy commercial vehicles, such as trucks and buses, typically endure more challenging operating conditions compared to passenger vehicles. The demand for coatings with enhanced durability, resistance to road debris, and protection against harsh weather conditions increases with a larger heavy commercial vehicle fleet. In addition, as per Statista, in 2020, there were 53.92 million passengers cars sold globally, and up to 57.49 million passenger cars were sold in 2022. Furthermore, China was the world’s largest regional market for automobiles in 2022. Moreover, rising consumer demand for corrosion-resistant and high-performance coatings and expansion of the automotive industry are anticipated to create lucrative growth opportunities for the market over the forecast period. However, the high cost of Automotive Wheel Coatings and lack of awareness are going to impede overall market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Automotive Wheel Coating Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022 owing to the significant production and consumption of automotive wheels in the region. The region’s dominant performance is anticipated to propel the overall demand for Automotive Wheel Coating. Furthermore, North America is expected to grow fastest over the forecast period, owing to factors such as the increasing presence of key market players in the region. Key players engage in strategic partnerships or collaborations with automotive manufacturers, suppliers, and other stakeholders. These collaborations can lead to joint ventures, exclusive supply agreements, or co-development efforts, influencing the availability and adoption of specific wheel coating solutions.

Major market player included in this report are:
Akzo Nobel N.V.
Kansai Paint Co. Ltd
PPG Industries Inc.
Axalta Coating Systems Ltd
Emil Frei GmbH and Co. KG
Lankwitzer Premium Coatings
TIGER Coatings GmbH and Co. KG
Arsonsisi Spa
Helios Coatings Inc

Recent Developments in the Market:
Ø In December 2022, AkzoNobel acquired the wheel liquid coatings business from Lankwitzer Lackfabrik GmbH. This strategic move enhances AkzoNobel’s performance coatings portfolio, providing a valuable addition to its current powder coatings offerings. The acquisition broadens the spectrum of innovative products offered by AkzoNobel, further solidifying its position in the market.

Global Automotive Wheel Coating Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Coating Type, Substrate, Vehicle Type, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Coating Type:
Powder Coating
Liquid Coating
Ceramic Coating
Chrome Plating

By Substrate:
Carbon Fiber
Composite Materials

By Vehicle Type:
Passenger Cars
Light Commercial Vehicles
Heavy Commercial Vehicles
Performance and Sports Cars
Off-road Vehicles

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Automotive Wheel Coating Market, by Region, 2020-2030 (USD Billion)
1.2.2. Automotive Wheel Coating Market, by Coating Type, 2020-2030 (USD Billion)
1.2.3. Automotive Wheel Coating Market, by Substrate, 2020-2030 (USD Billion)
1.2.4. Automotive Wheel Coating Market, by Vehicle Type, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Automotive Wheel Coating Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Automotive Wheel Coating Market Dynamics
3.1. Automotive Wheel Coating Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Increasing demand for electric vehicles Rising number of heavy commercial vehicle fleet
3.1.2. Market Challenges High cost of Automotive Wheel Coating Lack of awareness
3.1.3. Market Opportunities Rising consumer demand for corrosion-resistant and high-performance coatings Expansion of automotive industry
Chapter 4. Global Automotive Wheel Coating Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Automotive Wheel Coating Market, by Coating Type
5.1. Market Snapshot
5.2. Global Automotive Wheel Coating Market by Coating Type, Performance – Potential Analysis
5.3. Global Automotive Wheel Coating Market Estimates & Forecasts by Coating Type 2020-2030 (USD Billion)
5.4. Automotive Wheel Coating Market, Sub Segment Analysis
5.4.1. Powder Coating
5.4.2. Liquid Coating
5.4.3. Ceramic Coating
5.4.4. Chrome Plating
5.4.5. Misc
Chapter 6. Global Automotive Wheel Coating Market, by Substrate
6.1. Market Snapshot
6.2. Global Automotive Wheel Coating Market by Substrate, Performance – Potential Analysis
6.3. Global Automotive Wheel Coating Market Estimates & Forecasts by Substrate 2020-2030 (USD Billion)
6.4. Automotive Wheel Coating Market, Sub Segment Analysis
6.4.1. Alloys
6.4.2. Carbon Fiber
6.4.3. Composite Materials
6.4.4. Steel
6.4.5. Misc
Chapter 7. Global Automotive Wheel Coating Market, by Vehicle Type
7.1. Market Snapshot
7.2. Global Automotive Wheel Coating Market by Vehicle Type, Performance – Potential Analysis
7.3. Global Automotive Wheel Coating Market Estimates & Forecasts by Vehicle Type 2020-2030 (USD Billion)
7.4. Automotive Wheel Coating Market, Sub Segment Analysis
7.4.1. Passenger Cars
7.4.2. Light Commercial Vehicles
7.4.3. Heavy Commercial Vehicles
7.4.4. Performance and Sports Cars
7.4.5. Off-road Vehicles
Chapter 8. Global Automotive Wheel Coating Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Automotive Wheel Coating Market, Regional Market Snapshot
8.4. North America Automotive Wheel Coating Market
8.4.1. U.S. Automotive Wheel Coating Market Coating Type breakdown estimates & forecasts, 2020-2030 Substrate breakdown estimates & forecasts, 2020-2030 Vehicle Type breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Automotive Wheel Coating Market
8.5. Europe Automotive Wheel Coating Market Snapshot
8.5.1. U.K. Automotive Wheel Coating Market
8.5.2. Germany Automotive Wheel Coating Market
8.5.3. France Automotive Wheel Coating Market
8.5.4. Spain Automotive Wheel Coating Market
8.5.5. Italy Automotive Wheel Coating Market
8.5.6. Rest of Europe Automotive Wheel Coating Market
8.6. Asia-Pacific Automotive Wheel Coating Market Snapshot
8.6.1. China Automotive Wheel Coating Market
8.6.2. India Automotive Wheel Coating Market
8.6.3. Japan Automotive Wheel Coating Market
8.6.4. Australia Automotive Wheel Coating Market
8.6.5. South Korea Automotive Wheel Coating Market
8.6.6. Rest of Asia Pacific Automotive Wheel Coating Market
8.7. Latin America Automotive Wheel Coating Market Snapshot
8.7.1. Brazil Automotive Wheel Coating Market
8.7.2. Mexico Automotive Wheel Coating Market
8.8. Middle East & Africa Automotive Wheel Coating Market
8.8.1. Saudi Arabia Automotive Wheel Coating Market
8.8.2. South Africa Automotive Wheel Coating Market
8.8.3. Rest of Middle East & Africa Automotive Wheel Coating Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Akzo Nobel N.V. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Kansai Paint Co. Ltd
9.3.3. PPG Industries Inc
9.3.4. Axalta Coating Systems Ltd
9.3.5. BASF SE
9.3.6. Emil Frei GmbH and Co. KG
9.3.7. Lankwitzer Premium Coatings
9.3.8. TIGER Coatings GmbH and Co. KG
9.3.9. Arsonsisi Spa
9.3.10. Helios Coatings Inc
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
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Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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