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Global Authentication and Brand Protection Market to reach USD XX billion by 2028.

Global Authentication and Brand Protection Market Size study, By Authentication Mode (Smartphone Authentication, Blockchain Authentication), By Technology (Overt, Covert, Digital, Forensic), By Offering (Security Labels, Security Inks, Holograms, Barcodes, RFID, Authentication Chips, QR Codes), By Application (Electronics, Pharmaceuticals, Automotive, Food & Beverages, Apparel, Luxury Goods, Cosmetics, Others), and Regional Forecasts 2022-2028

Product Code: ICTNS-34527394
Publish Date: 9-05-2022
Page: 200

Global Authentication and Brand Protection Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2028.

Authentication and brand protection is the method that facilitates the right holder undertakes to prevent third parties from using its intellectual property without permission. Authentication and brand protection are gaining huge traction among industries such as electronics, pharmaceuticals, automotive, food & beverages, apparel, luxury goods, cosmetics, and many others. The rising emphasis on protecting product and brand integrity, the emergence of track & trace technologies, stringent anti-counterfeiting laws and regulations enforced by governments, coupled with the growth of the manufacturing industry is the primary factors for the global market growth. For instance, according to the India Brand Equity Foundation (IBEF), in 2019, it is estimated that the manufacturing sector was around USD 395.89 billion in India, and the amount increased and reached USD 694.93 billion in the first quarter of 2022. Consequently, the flourishing growth of the manufacturing industry is anticipated to propel the demand for authentication and brand protection, thus it drives market growth across the globe. However, the high initial capital investment required and limitations of existing technologies impede the growth of the market over the forecast period of 2022-2028. Also, growing demand from emerging economies in APAC and the development of remote authentication solutions are anticipated to act as a catalyzing factor for the market demand during the forecast period.

The key regions considered for the global Authentication and Brand Protection Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. Asia-Pacific is the leading region across the world in terms of market share owing to rapid urbanization, increasing industrialization, and growth of the end-use verticals such as food & beverages, pharmaceuticals, automotive, and many others. Whereas, Europe is anticipated to exhibit the highest CAGR over the forecast period 2022-2028. Factors such as the rising focus on evolving sustainable brand protection options, as well as increasing awareness regarding the availability of a product, would create lucrative growth prospects for the Authentication and Brand Protection Market across the European region.

Major market players included in this report are:
Assa Abloy AB
Sunchemicals
Arjo Solutions
Authentic Vision
Alpvision SA
Applied DNA Science
CILS International
Blue Bite LLC
Nosco Inc.
Document Security Systems Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Authentication Mode:
Smartphone Authentication
Blockchain Authentication
By Technology:
Overt
Covert
Digital
Forensic
By Offering:
Security Labels
Security Inks
Holograms
Barcodes
RFID
Authentication Chips
QR Codes
By Application:
Electronics
Pharmaceuticals
Automotive
Food & Beverages
Apparel
Luxury Goods
Cosmetics
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Authentication and Brand Protection Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Billion)
1.2.1. Global Authentication and Brand Protection Market, by Region, 2020-2028 (USD Billion)
1.2.2. Global Authentication and Brand Protection Market, by Authentication Mode, 2020-2028 (USD Billion)
1.2.3. Global Authentication and Brand Protection Market, by Technology, 2020-2028 (USD Billion)
1.2.4. Global Authentication and Brand Protection Market, by Offering, 2020-2028 (USD Billion)
1.2.5. Global Authentication and Brand Protection Market, by Application, 2020-2028 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Authentication and Brand Protection Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Authentication and Brand Protection Market Dynamics
3.1. Authentication and Brand Protection Market Impact Analysis (2020-2028)
3.1.1. Market Drivers
3.1.1.1. Rising emphasis on protecting product and brand integrity
3.1.1.2. Emergence of track & trace technologies
3.1.2. Market Challenges
3.1.2.1. High initial capital investment required
3.1.2.2. Limitations of existing technologies
3.1.3. Market Opportunities
3.1.3.1. Growing demand from emerging economies in APAC
3.1.3.2. Development of remote authentication solutions
Chapter 4. Global Authentication and Brand Protection Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2028)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 market scenario
Chapter 6. Global Authentication and Brand Protection Market, by Authentication Mode
6.1. Market Snapshot
6.2. Global Authentication and Brand Protection Market by Authentication Mode, Performance – Potential Analysis
6.3. Global Authentication and Brand Protection Market Estimates & Forecasts by Authentication Mode 2018-2028 (USD Billion)
6.4. Authentication and Brand Protection Market, Sub Segment Analysis
6.4.1. Smartphone Authentication
6.4.2. Blockchain Authentication
Chapter 7. Global Authentication and Brand Protection Market, by Technology
7.1. Market Snapshot
7.2. Global Authentication and Brand Protection Market by Technology, Performance – Potential Analysis
7.3. Global Authentication and Brand Protection Market Estimates & Forecasts by Technology 2018-2028 (USD Billion)
7.4. Authentication and Brand Protection Market, Sub Segment Analysis
7.4.1. Overt
7.4.2. Covert
7.4.3. Digital
7.4.4. Forensic
Chapter 8. Global Authentication and Brand Protection Market, by Offering
8.1. Market Snapshot
8.2. Global Authentication and Brand Protection Market by Offering, Performance – Potential Analysis
8.3. Global Authentication and Brand Protection Market Estimates & Forecasts by Offering 2018-2028 (USD Billion)
8.4. Authentication and Brand Protection Market, Sub Segment Analysis
8.4.1. Security Labels
8.4.2. Security Inks
8.4.3. Holograms
8.4.4. Barcodes
8.4.5. RFID
8.4.6. Authentication Chips
8.4.7. QR Codes
Chapter 9. Global Authentication and Brand Protection Market, by Application
9.1. Market Snapshot
9.2. Global Authentication and Brand Protection Market by Application, Performance – Potential Analysis
9.3. Global Authentication and Brand Protection Market Estimates & Forecasts by Application 2018-2028 (USD Billion)
9.4. Authentication and Brand Protection Market, Sub Segment Analysis
9.4.1. Electronics
9.4.2. Pharmaceuticals
9.4.3. Automotive
9.4.4. Food & Beverages
9.4.5. Apparel
9.4.6. Luxury Goods
9.4.7. Cosmetics
9.4.8. Others
Chapter 10. Global Authentication and Brand Protection Market, Regional Analysis
10.1. Authentication and Brand Protection Market, Regional Market Snapshot
10.2. North America Authentication and Brand Protection Market
10.2.1. U.S. Authentication and Brand Protection Market
10.2.1.1. Authentication Mode estimates & forecasts, 2018-2028
10.2.1.2. Technology estimates & forecasts, 2018-2028
10.2.1.3. Offering estimates & forecasts, 2018-2028
10.2.1.4. Application estimates & forecasts, 2018-2028
10.2.2. Canada Authentication and Brand Protection Market
10.3. Europe Authentication and Brand Protection Market Snapshot
10.3.1. U.K. Authentication and Brand Protection Market
10.3.2. Germany Authentication and Brand Protection Market
10.3.3. France Authentication and Brand Protection Market
10.3.4. Spain Authentication and Brand Protection Market
10.3.5. Italy Authentication and Brand Protection Market
10.3.6. Rest of Europe Authentication and Brand Protection Market
10.4. Asia-Pacific Authentication and Brand Protection Market Snapshot
10.4.1. China Authentication and Brand Protection Market
10.4.2. India Authentication and Brand Protection Market
10.4.3. Japan Authentication and Brand Protection Market
10.4.4. Australia Authentication and Brand Protection Market
10.4.5. South Korea Authentication and Brand Protection Market
10.4.6. Rest of Asia Pacific Authentication and Brand Protection Market
10.5. Latin America Authentication and Brand Protection Market Snapshot
10.5.1. Brazil Authentication and Brand Protection Market
10.5.2. Mexico Authentication and Brand Protection Market
10.6. Rest of The World Authentication and Brand Protection Market
Chapter 11. Competitive Intelligence
11.1. Top Market Strategies
11.2. Company Profiles
11.2.1. Assa Abloy AB
11.2.1.1. Key Information
11.2.1.2. Overview
11.2.1.3. Financial (Subject to Data Availability)
11.2.1.4. Product Summary
11.2.1.5. Recent Developments
11.2.2. Sunchemicals
11.2.3. Arjo Solutions
11.2.4. Authentic Vision
11.2.5. Alpvision SA
11.2.6. Applied DNA Science
11.2.7. CILS International
11.2.8. Blue Bite LLC
11.2.9. Nosco Inc.
11.2.10. Document Security Systems Inc.
Chapter 12. Research Process
12.1. Research Process
12.1.1. Data Mining
12.1.2. Analysis
12.1.3. Market Estimation
12.1.4. Validation
12.1.5. Publishing
12.2. Research Attributes
12.3. Research Assumption

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Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
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Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
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