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Global Amaranth Market to reach USD 23.64 billion by the end of 2030

Global Amaranth Market Size study & Forecast, by Product (Amaranth Seed, Amaranth Leaf, Amaranth Oil, Amaranth Flour), by Application (Food and Beverages, Personal Care, Pharmaceuticals, Others) and Regional Analysis, 2023-2030

Product Code: OIRFB-68625527
Publish Date: 5-12-2023
Page: 200

Global Amaranth Market is valued at approximately USD 10.04 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 11.3% over the forecast period 2023-2030.
Amaranthus is a widely distributed plant genus that includes annual or short-lived perennial species known as amaranths. Within this diverse group, some amaranth species are intentionally grown for their edible leaves, used as pseudocereals, or appreciated for their ornamental qualities. During the summer or autumn, amaranths produce dense clusters of flowers that resemble catkins. What makes amaranths particularly fascinating is their wide spectrum of striking pigments, which can be seen in the colorful variations of their flowers, leaves, and stems, ranging from maroon to crimson. The market is being driven by factors such as rising consumer interest in leading healthy lifestyles and increasing use of essential oils in the beauty industry and food and beverage sector.

The increasing demand for natural and organic cosmetics and personal care products has become a significant driver of growth in the Amaranth market. Consumers are becoming more conscious of the ingredients used in the products they apply to their skin and hair. This awareness has led to a rising preference for products that are free from synthetic chemicals, additives, and preservatives. The versatility of Amaranth in various product formulations, such as natural moisturizers, shampoos, and skin creams, allows it to cater to a wide range of consumer needs. As a result, the Amaranth market is witnessing increased demand from cosmetic and personal care manufacturers who are keen to meet the surging market interest in natural and organic products. According to Statista, Global market value for natural and organic cosmetics and personal care in year 2020 stood at USD 33.4 billion which increased to USD 37 billion in year 2022 and it is projected to reach at USD 56 billion by year 2030. Thus, rising demand for natural and organic cosmetics and personal care is driving the market growth. In addition, growing interest in plant-based and vegan diets and rising research and development activities is creating new opportunities to the market growth

The key regions considered for the Global Amaranth Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is the leading market region for the market place in year 2022. The regional market is poised for growth due to the rising demand for squalene, primarily derived from amaranth products. This surge is driven by squalene’s beneficial characteristics, such as its anti-inflammatory, antioxidant, and anti-aging properties. Furthermore, the regional market is expected to benefit from the pharmaceutical industry’s increasing inclination toward creating innovative medicines using bio-based raw materials, a trend that is likely to have a positive impact in the years ahead. While Asia Pacific is expected to be the fastest-growing market region for amaranth due to the growing demand for gluten-free and organic food products in the region, growth in disposable incomes and the expanding population, particularly in countries like India and China. Notably, the anti-aging product segment has gained significant popularity, primarily driven by increased consumption among adult age groups in China. Additionally, the market’s allure is heightened by substantial investments in research and development, leading to the introduction of advanced and innovative products that cater to evolving consumer demands.

Major market player included in this report are:
RusOliva Pvt. Ltd
Flaveko Trade Spol s.r.o
Nu-World Foods Inc
Dk Mass S.R.O
AMR Amaranth A.S.
Irel Nans Products Pvt Ltd.
Amaranth Bio Company
Proderna Biotech
Flavex Naturextracte Gmbh
AMR Amaranth A.S
Recent Developments in the Market:
Ø In February 2019, Marico Ltd. Launched a range of healthy gourmet products under ’Saffola FITTIFY Gourmet’. The product line comprises of Hi-Protein Slim Meal Shakes containing a blend of five superfoods-moringa, amaranth, quinoa, buckwheat and turmeric. The products are gluten-free, preservatives-free and also free from any added artificial colours and flavours.
Global Amaranth Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Product, Application, Region.
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:
Amaranth Seed
Amaranth Leaf
Amaranth Oil
Amaranth Flour

By Application:
Food and Beverages
Personal Care

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Amaranth Market, by Region, 2020-2030 (USD Billion)
1.2.2. Amaranth Market, by Product, 2020-2030 (USD Billion)
1.2.3. Amaranth Market, by Application, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Amaranth Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Amaranth Market Dynamics
3.1. Amaranth Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Rising demand for vegan supplements and growing awareness Soaring consumers demand for natural beauty products Demand in Medical Field

3.1.2. Market Challenges Limited Awareness about the product
3.1.3. Market Opportunities Growing Interest in plant-Based and Vegan diets Rising product research and development activities
Chapter 4. Global Amaranth Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Amaranth Market, by Product
5.1. Market Snapshot
5.2. Global Amaranth Market by Product, Performance – Potential Analysis
5.3. Global Amaranth Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
5.4. Amaranth Market, Sub Segment Analysis
5.4.1. Amaranth Seed
5.4.2. Amaranth Leaf
5.4.3. Amaranth Oil
5.4.4. Amaranth Flour
Chapter 6. Global Amaranth Market, by Application
6.1. Market Snapshot
6.2. Global Amaranth Market by Application, Performance – Potential Analysis
6.3. Global Amaranth Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
6.4. Amaranth Market, Sub Segment Analysis
6.4.1. Food and Beverages
6.4.2. Personal Care
6.4.3. Pharmaceuticals
6.4.4. Others
Chapter 7. Global Amaranth Market, Regional Analysis
7.1. Top Leading Countries
7.2. Top Emerging Countries
7.3. Amaranth Market, Regional Market Snapshot
7.4. North America Amaranth Market
7.4.1. U.S. Amaranth Market Product breakdown estimates & forecasts, 2020-2030 Application breakdown estimates & forecasts, 2020-2030
7.4.2. Canada Amaranth Market
7.5. Europe Amaranth Market Snapshot
7.5.1. U.K. Amaranth Market
7.5.2. Germany Amaranth Market
7.5.3. France Amaranth Market
7.5.4. Spain Amaranth Market
7.5.5. Italy Amaranth Market
7.5.6. Rest of Europe Amaranth Market
7.6. Asia-Pacific Amaranth Market Snapshot
7.6.1. China Amaranth Market
7.6.2. India Amaranth Market
7.6.3. Japan Amaranth Market
7.6.4. Australia Amaranth Market
7.6.5. South Korea Amaranth Market
7.6.6. Rest of Asia Pacific Amaranth Market
7.7. Latin America Amaranth Market Snapshot
7.7.1. Brazil Amaranth Market
7.7.2. Mexico Amaranth Market
7.8. Middle East & Africa Amaranth Market
7.8.1. Saudi Arabia Amaranth Market
7.8.2. South Africa Amaranth Market
7.8.3. Rest of Middle East & Africa Amaranth Market

Chapter 8. Competitive Intelligence
8.1. Key Company SWOT Analysis
8.1.1. Company 1
8.1.2. Company 2
8.1.3. Company 3
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. RusOliva Pvt. Ltd Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
8.3.2. Flaveko Trade Spol s.r.o
8.3.3. Nu-World Foods Inc
8.3.4. Dk Mass S.R.O
8.3.5. AMR Amaranth A.S.
8.3.6. Irel Nans Products Pvt Ltd.
8.3.7. Amaranth Bio Company
8.3.8. Proderna Biotech
8.3.9. Flavex Naturextracte Gmbh
8.3.10. AMR Amaranth A.S.
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Data Collection:
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Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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