Edit Content

Bizwit Research & Consulting LLP is a global provider of business intelligence & consulting services. We have a strong primary base of key industry leaders along with the chain of industry analysts to analyze the market trends and its future impact in order to estimates and forecast different business segments and markets. 

Global Advertising Agencies Market to reach USD 554.63 billion by the end of 2030

Global Advertising Agencies Market Size study & Forecast, by Mode (Online Advertising, Offline Advertising), by Type (TV, Digital, Radio, Print, Out-of-home (OOH), Other), by End User (Banking, Financial Services, and Insurance Sector (BFSI), Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment) and Regional Analysis, 2023-2030

Product Code: ICTEITS-84328192
Publish Date: 20-07-2023
Page: 200

Global Advertising Agencies Market is valued approximately at USD 372.55 billion in 2022 and is anticipated to grow with a CAGR of more than 5.10% over the forecast period 2023-2030.Advertising agencies collaborate with their clients to develop creative and impactful advertising campaigns that aim to build brand awareness, generate leads, increase sales, or achieve other specific marketing objectives. These agencies work closely with businesses, organizations, or individuals to develop effective advertising strategies and deliver compelling messages to target audiences. Moreover, increasing use social media and growing internet penetration anticipated aer the market growth drivers. Furthermore, growing digital marketing market and rising industrialization drive the market growth during the forecast period of 2023-2030.

The growth of social media usage and increase in the time spent by users on internet usage presents significant opportunities for the advertising agency market. According to Statista, in 2022, the average daily time spent by social media users on internet content rose from 145 minutes in 2021 to 147 minutes in 2022. On average, Americans check their mobile devices approximately 159 times per day, highlighting the widespread reliance and usage of smartphones in daily life. Furthermore, it is estimated that users will collectively spend around 4 trillion hours on social media platforms throughout the current year. This significant amount of time spent on social media platforms indicates the growing influence and popularity of these platforms in people’s lives. This upward trend indicates a growing audience engagement and potential for advertising agencies to reach and connect with target audiences through social media platforms. Thus, as the global social networking penetration rate stands at 54 percent, there is a considerable market size for advertising agencies to tap into and deliver targeted advertising campaigns to this expansive user base. According to the International Telecommunication Union (ITU) in 2022, it was expected that around 5.3 billion individuals, accounting for approximately 66% of the global population, would be using internet services. This widespread internet adoption presents a significant opportunity for advertising agencies to reach a vast audience and deliver targeted advertising campaigns to a substantial portion of the world’s population. By leveraging the extensive online presence of these internet users, advertising agencies can effectively promote their clients’ products, services and brand messages to a global scale. However, Ad blocking & Ad avoidance and data privacy & security concerns may hamper the market growth.

The key regions considered for the Global Advertising Agencies Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia-Pacific is the dominating the market with largest market share due to several key factors. With its large and diverse population, rising consumer spending power and rapid digital transformation, the region offers immense opportunities for agencies to tap into a vast audience base. The booming e-commerce sector, and increasing investments in marketing and advertising further contribute to the region’s dominance. Asia-Pacific region is expected to be the fastest growing market for advertising agencies due to its large population, increasing consumer spending power, digital transformation, rise of e-commerce, and the emergence of local agencies with cultural expertise. These factors have created a strong demand for advertising services and fueled the region’s rapid growth in the industry.

Major market player included in this report are:
Caveni Digital Solutions
Socialiency Advertising
Brandburp Digital Private Limited
Plan Z Digital Private Limited
Titan SEO Group
Dentsu Inc.
Omnicom Group Inc.
Publicis Groupe SA
Blue Label Labs

Recent Developments in the Market:
Ø In April 2023, Rediffusion Brand Solutions, an advertising agency, has introduced Ladyfinger, an agency dedicated to promoting gender balance in advertising. The agency aims to bring attention to and address the importance of gender equality in the advertising industry.
Ø In May 2023, Team Pumpkin, a comprehensive digital marketing agency, has recently unveiled a dedicated division called HypeSquad, focused on content and communications. HypeSquad specializes in innovative and forward-thinking content creation, communications strategies, and influencer marketing services. With a strong emphasis on real-world insights, HypeSquad aims to provide effective solutions across various sectors, including media relations, content distribution, influencer outreach, and crisis management.
Global Advertising Agencies Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Mode, Type, End User, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Mode:
Online Advertising
Offline Advertising

By Type:
Out-of-home (OOH)

By End User:
Banking, Financial Services, and Insurance Sector (BFSI)
Consumer Goods and Retail
Government and Public Sector
IT & Telecom
Media & Entertainment

By Region:

North America


Asia Pacific
South Korea

Latin America

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Advertising Agency Market, by region, 2020-2030 (USD Billion)
1.2.2. Advertising Agency Market, by Mode, 2020-2030 (USD Billion)
1.2.3. Advertising Agency Market, by Type, 2020-2030 (USD Billion)
1.2.4. Advertising Agency Market, by End User, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Advertising Agency Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Advertising Agency Market Dynamics
3.1. Advertising Agency Market Impact Analysis (2020-2030)
3.1.1. Market Drivers Increasing use social media Growing internet penetration
3.1.2. Market Challenges Ad blocking & Ad avoidance Data privacy & security concern
3.1.3. Market Opportunities Growing digital marketing market Rising industrialization
Chapter 4. Global Advertising Agency Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economic
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Advertising Agency Market, by Mode
5.1. Market Snapshot
5.2. Global Advertising Agency Market by Mode, Performance – Potential Analysis
5.3. Global Advertising Agency Market Estimates & Forecasts by Mode 2020-2030 (USD Billion)
5.4. Advertising Agency Market, Sub Segment Analysis
5.4.1. Online Advertising
5.4.2. Offline Advertising
Chapter 6. Global Advertising Agency Market, by Type
6.1. Market Snapshot
6.2. Global Advertising Agency Market by Type, Performance – Potential Analysis
6.3. Global Advertising Agency Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
6.4. Advertising Agency Market, Sub Segment Analysis
6.4.1. TV
6.4.2. Digital
6.4.3. Radio
6.4.4. Print
6.4.5. Out-of-home (OOH)
6.4.6. Other
Chapter 7. Global Advertising Agency Market, by End User
7.1. Market Snapshot
7.2. Global Advertising Agency Market by End User, Performance – Potential Analysis
7.3. Global Advertising Agency Market Estimates & Forecasts by End User 2020-2030 (USD Billion)
7.4. Advertising Agency Market, Sub Segment Analysis
7.4.1. Banking, Financial Services, and Insurance Sector (BFSI)
7.4.2. Consumer Goods and Retail
7.4.3. Government and Public Sector
7.4.4. IT & Telecom
7.4.5. Healthcare
7.4.6. Media & Entertainment
Chapter 8. Global Advertising Agency Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Advertising Agency Market, Regional Market Snapshot
8.4. North America Advertising Agency Market
8.4.1. U.S. Advertising Agency Market Mode breakdown estimates & forecasts, 2020-2030 Type breakdown estimates & forecasts, 2020-2030 End User breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Advertising Agency Market
8.5. Europe Advertising Agency Market Snapshot
8.5.1. U.K. Advertising Agency Market
8.5.2. Germany Advertising Agency Market
8.5.3. France Advertising Agency Market
8.5.4. Spain Advertising Agency Market
8.5.5. Italy Advertising Agency Market
8.5.6. Rest of Europe Advertising Agency Market
8.6. Asia-Pacific Advertising Agency Market Snapshot
8.6.1. China Advertising Agency Market
8.6.2. India Advertising Agency Market
8.6.3. Japan Advertising Agency Market
8.6.4. Australia Advertising Agency Market
8.6.5. South Korea Advertising Agency Market
8.6.6. Rest of Asia Pacific Advertising Agency Market
8.7. Latin America Advertising Agency Market Snapshot
8.7.1. Brazil Advertising Agency Market
8.7.2. Mexico Advertising Agency Market
8.8. Middle East & Africa Advertising Agency Market
8.8.1. Saudi Arabia Advertising Agency Market
8.8.2. South Africa Advertising Agency Market
8.8.3. Rest of Middle East & Africa Advertising Agency Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Caveni Digital Solutions Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.3.2. Socialiency Advertising
9.3.3. Brandburp Digital Private Limited
9.3.4. Plan Z Digital Private Limited
9.3.5. Titan SEO Group
9.3.6. Dentsu Inc.
9.3.7. WPP PLC
9.3.8. Omnicom Group Inc.
9.3.9. Publicis Groupe SA
9.3.10. Blue Label Labs
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

Need Assistance

Contact Person -
Krishant Mennon
Call us @
+ 91 99931 15879
Email: sales@bizwitresearch.com


Why Choose Us?

Quality over Quantity

Backed by 60+ paid data sources our reports deliver crisp insights with no compromise quality.

Analyst Support

24x7 Chat Support plus
free analyst hours with every purchase

Flawless Methodology

Our 360-degree approach of market study, our research methods leave stones unturned.

Enquiry Now