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Social Media Analytics Market valued approximately USD 2.3 billion in 2016 is anticipated to grow with a healthy growth rate of more than 25.3% over the forecast period 2017-2025. The market growth is attributed to rising focus of organizations to analyze the market and competitive landscape, increasing engagement of users through social media, need to leverage available consumer data on social media to understand consumer behavior. However, the market growth is restricted by lack of standard measures for social media analytics.

On the basis of Application, the global social media analytics market is segmented into Sales and Marketing, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement. Currently, the market is dominated by the sales and marketing management application. However, over the forecast period, Competitive Intelligence and Risk Management and Fraud Detection applications are expected to witness significant growth opportunities over the forecast period.

Social Media Analytics MarketThe objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Analytics Types

  • Predictive Analytics
  • Prescriptive Analytics
  • Diagnostics Analytics
  • Descriptive Analytics

By Application:

  • Sales and Marketing
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Public Safety and Law Enforcement
  • Others

By Industry Vertical:

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecommunication and IT
  • Retail and Commerce
  • Healthcare and Life Science
  • Manufacturing
  • Government and Defense
  • Energy and Utilities
  • Media and Entertainment
  • Travel and Hospitality
  • Transportation and Logistics
  • Others

By Regions:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
  • Asia Pacific
    • China
    • India
    • Japan
  • Latin America
    • Brazil
    • Mexico
  • Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2015

Base year – 2016

Forecast period – 2017 to 2025

Some of the key manufacturers involved in the market Oracle, Salesforce, IBM, Adobe Systems, SAS Institute, Clarabridge, Netbase, Brandwatch, Talkwalker, Gooddata, Crimson Hexagon, Simply Measured, Sysomos Frequent cross-industry partnerships are leading to market consolidation.

Target Audience of the Social Media Analytics in Market Study:

  • Key Consulting Companies & Advisors
  • Large, medium-sized, and small enterprises
  • Venture capitalists
  • Value-Added Resellers (VARs)
  • Third-party knowledge providers
  • Investment bankers
  • Investors

Chapter 1.      Social Media Analytics Market Definition and Scope

1.1.      Research Objective

1.2.      Market Definition

1.3.      Scope of The Study

1.4.      Years Considered for The Study

1.5.      Currency Conversion Rates

1.6.      Report Limitation

Chapter 2.      Research Methodology

2.1.      Research Process

2.1.1.   Data Mining

2.1.2.   Analysis

2.1.3.   Market Estimation

2.1.4.   Validation

2.1.5.   Publishing

2.2.      Research Assumption

Chapter 3.      Executive Summary

3.1.      Global & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion)

3.2.      Key Trends

Chapter 4.      Social Media Analytics Market Dynamics

4.1.      Growth Prospects

4.1.1.   Drivers

4.1.2.   Restraints

4.1.3.   Opportunities

4.2.      Industry Analysis

4.2.1.   Porter’s 5 Force Model

4.2.2.   PEST Analysis

4.2.3.   Value Chain Analysis

4.3.      Analyst Recommendation & Conclusion

Chapter 5.      Social Media Analytics Market, By Analytics Type

5.1.      Market Snapshot

5.2.      Market Performance – Potential Model

5.3.      Social Media Analytics Market, Sub Segment Analysis

5.3.1.   Predictive Analytics

5.3.1.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.1.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

5.3.2.   Prescriptive Analytics

5.3.2.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.2.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

5.3.3.   Diagnostics Analytics

5.3.3.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.3.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

5.3.4.   Descriptive Analytics

5.3.4.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.4.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 6.      Social Media Analytics Market, by Application

6.1.      Market Snapshot

6.2.      Market Performance – Potential Model

6.3.      Social Media Analytics Market, Sub Segment Analysis

6.3.1.   Sales and Marketing Management

6.3.1.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

6.3.1.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

6.3.2.   Customer Experience Management

6.3.2.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

6.3.2.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

6.3.3.   Competitive Intelligence

6.3.3.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

6.3.3.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

6.3.4.   Risk Management and Fraud Detection

6.3.4.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

6.3.4.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

6.3.5.   Public Safety and Law Enforcement

6.3.5.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

6.3.5.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

6.3.6.   Others

6.3.6.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

6.3.6.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 7.      Social Media Analytics Market, by Industry Vertical

7.1.      Market Snapshot

7.2.      Market Performance – Potential Model

7.3.      Social Media Analytics Market, Sub Segment Analysis

7.3.1.   Banking, Financial Services, and Insurance (BFSI)

7.3.1.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.1.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.2.   Telecommunication and IT

7.3.2.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.2.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.3.   Retail and Commerce

7.3.3.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.3.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.4.   Healthcare and Life Science

7.3.4.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.4.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.5.   Manufacturing

7.3.5.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.5.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.6.   Government and Defence

7.3.6.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.6.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.7.   Energy and Utilities

7.3.7.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.7.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.8.   Media and Entertainment

7.3.8.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.8.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.9.   Travel and Hospitality

7.3.9.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.9.2.            Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.10. Transportation and Logistics

7.3.10.1.          Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.10.2.          Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.11. Others

7.3.11.1.          Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.11.2.          Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

 Chapter 8.      Social Media Analytics Market, Regional Analysis

8.1.      Synthetic Rubber Market, Regional Market Snapshot (2015-2025)

8.2.      North America SOCIAL MEDIA ANALYTICS Snapshot

8.2.1.   U.S.

8.2.1.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.2.1.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.2.1.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.2.1.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.2.2.   Canada

8.2.2.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.2.2.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.2.2.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.2.2.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion

8.3.      Europe SOCIAL MEDIA ANALYTICS Snapshot

8.3.1.   U.K.

8.3.1.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.1.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.1.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.1.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.2.   Germany

8.3.2.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.2.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.2.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.2.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.3.   France

8.3.3.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.3.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.3.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.3.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.4.   Rest of Europe

8.3.4.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.4.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.4.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.4.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.      Asia SOCIAL MEDIA ANALYTICS Snapshot

8.4.1.   China

8.4.1.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.4.1.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.1.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.1.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.2.   India

8.4.2.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.4.2.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.2.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.2.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.3.   Japan

8.4.3.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.4.3.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.3.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.3.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.4.   Rest of Asia Pacific

8.4.4.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.4.4.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.4.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.4.4.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.5.      Latin America SOCIAL MEDIA ANALYTICS Snapshot

8.5.1.   Brazil

8.5.1.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.5.1.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.5.1.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.5.1.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.5.2.   Mexico

8.5.2.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.5.2.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.5.2.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.5.2.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.6.      Rest of The World

8.6.1.   South America

8.6.1.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.6.1.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.6.1.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.6.1.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.6.2.   Middle East and Africa

8.6.2.1.            Market estimates & forecasts, 2015-2025 (USD Billion)

8.6.2.2.            Analytics Type Channel breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.6.2.3.            Application breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.6.2.4.            Industry Vertical breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 9.      Competitive Intelligence

9.1.      Company Market Share (Subject to Data Availability)

9.2.      Top Market Strategies

9.3.      Company Profiles

9.3.1.   Oracle

9.3.1.1.            Overview

9.3.1.2.            Financial (Subject to Data Availability)

9.3.1.3.            Product Summary

9.3.1.4.            Recent Developments

9.3.2.   Salesforce

9.3.3.   IBM

9.3.4.   Adobe Systems

9.3.5.   SAS Institute

9.3.6.   Clarabridge

9.3.7.   Netbase

9.3.8.   Brandwatch

9.3.9.   Talkwalker

9.3.10. Gooddata

9.3.11. Crimson Hexagon

9.3.12. Simply Measured

9.3.13. Sysomos  

 

 

The research for Global Social Media Analytics market focuses deeply on the entire value chain of the market. The market numbers are calculated by conducting a detailed study across each application segment, which include the current market scenario, upcoming technologies, major factors influencing the technology, technological developments and government regulations applied across various technologies. The total market numbers are calculated by following both Top-down and Bottom-up approaches, while performing data triangulation on various secondary and primary data available. Some key data points considered to calculate the revenue for global Social Media Analytics market includes:

  • Industry Structure
  • Rising internet penetration
  • Revenue from various social media analytics companies
  • Government regulations
  • Revenue share of various social media analytics tools

Each of our research reports, go through an extensive process of primary and secondary research. Various government websites/portals and paid data sources are considered as key source of secondary research. Our team of analysts conduct extensive primary research across key industry people, through questionnaires, telephonic conversations, email conversations, and interviews.


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