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Global Augmented Reality (AR) Market Size Study & Forecasts, 2017-2025

Global Augmented Reality (AR) Market Size Study, by Component (Hardware and Software), by Display Type (Head-Mounted Display, Head-Up Display, and Smart Glass), by Application (Aerospace & Defense, Automotive & E-Commerce, Gaming, Industrial, Medical, and Others) and Regional Forecasts, 2017-2025 (USD Billion/Million)

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Report Description

Global Augmented Reality Market valued approximately USD 2.37 billion in 2016 is anticipated to grow with a healthy growth rate of more than 56% over the forecast period 2017-2025. The increasing investments in the industry, as well as the rise in demand for AR devices and the escalating use of the AR devices in various sectors viz. e-commerce, retail, and medical sectors, are the factors affecting the demand of Augmented Reality market.

Global Augmented Reality (AR) MarketThe objective of the Augmented Reality Market study is to define market sizes of different segments & countries in previous years and to forecast the values to the next eight years. The  Augmented Reality Market report is designed to incorporate both qualitative and quantitative aspects of the industry with respect to each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as drivers & restraining factors which will define the future growth of the market. Additionally, it will also incorporate the opportunities available in micro markets for stakeholders to invest, detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the Augmented Reality Market are explained below:

Component:

  • Hardware
  • Software

Display Type:

  • Head-Mounted Display (HMD)
  • Head-Up Display (HUD)
  • Smart Glass

Application:

  • Aerospace & Defense
  • Automotive & E-Commerce
  • Gaming
  • Industrial
  • Medical
  • Others

Regions:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
  • Asia Pacific
    • China
    • India
    • Japan
  • Latin America
    • Brazil
    • Mexico
  • Rest of the World

Furthermore, the years considered for the study are as follows:

Historical year – 2015

Base year – 2016

Forecast period – 2017 to 2025

Some of the key manufacturers involved in the market are Magic Leap Inc., Blippar, Sony Corp., Wikitude GmbH, Infinity Augmented Reality Inc., Apple, Google, and Microsoft Corp. New product launches focus on continuous technology innovations, acquisitions, and effective mergers are some of the strategies adopted by the key manufacturers.

Target Audience of the Augmented Reality Market Study

  • Key Consulting Companies & Advisors
  • Large, medium-sized, and small enterprises
  • Venture capitalists
  • Value-Added Resellers (VARs)
  • Third-party knowledge providers
  • Investment bankers
  • Investors

Table of Contents

Chapter 1.           Research Methodology

1.1.         Research Process

1.1.1.     Data Mining

1.1.2.     Analysis

1.1.3.     Market Estimation

1.1.4.     Validation

1.1.5.     Publishing

1.2.         Research Assumption

Chapter 2.           Global Augmented Reality Market Definition & Scope

2.1.         Objective of The Study

2.2.         Market Definition

2.3.         Scope of The Study

2.4.         Years Considered for The Study

2.5.         Currency Conversion Rates

2.6.         Report Limitation

Chapter 3.           Executive Summary

3.1.         Key Trends

3.2.         Global & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion/Million)

Chapter 4.           Global Augmented Reality Industry Dynamics

4.1.         Growth Prospects

4.1.1.     Drivers

4.1.2.     Restraints

4.1.3.     Opportunities

4.2.         Industry Analysis

4.2.1.     Porter’s 5 Force Model

4.2.2.     PEST Analysis

4.2.3.     Value Chain Analysis

4.3.         Analyst Recommendation & Conclusion

Chapter 5.           Global Augmented Reality Market by Component

5.1.         Market Snapshot

5.2.         Augmented Reality  Market, Sub Segment Analysis

5.2.1.     Hardware

5.2.1.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

5.2.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

5.2.2.     Software

5.2.2.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

5.2.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

Chapter 6.           Global Augmented Reality Market by Display Type

6.1.         Market Snapshot

6.2.         Augmented Reality  Market, Sub Segment Analysis

6.2.1.     Head Mounted Display (HMD)

6.2.1.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

6.2.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

6.2.2.     Head-up Display (HUD)

6.2.2.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

6.2.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

6.2.3.     Smart Glass

6.2.3.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

6.2.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

Chapter 7.           Global Augmented Reality Market by Application

7.1.         Market Snapshot

7.2.         Augmented Reality  Market, Sub Segment Analysis

7.2.1.     Aerospace & Defense

7.2.1.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

7.2.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

7.2.2.     Automotive & E-Commerce

7.2.2.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

7.2.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

7.2.3.     Gaming

7.2.3.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

7.2.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

7.2.4.     Industrial

7.2.4.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

7.2.4.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

7.2.5.     Medical

7.2.5.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

7.2.5.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

7.2.6.     Others

7.2.6.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

7.2.6.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

Chapter 8.           Global Augmented Reality Market, Regional Analysis

8.1.         Augmented Reality  Market, Regional Market Snapshot (2015-2025)

8.2.         North America Augmented Reality  Market Snapshot

8.2.1.     U.S. Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.2.1.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.2.1.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.2.1.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.2.1.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.2.2.     Canada Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.2.2.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.2.2.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.2.2.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.2.2.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.         Europe Augmented Reality  Market Snapshot

8.3.1.     U.K. Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.1.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.1.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.1.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.2.     Germany Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.2.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.2.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.2.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.3.     France Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.3.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.3.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.3.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.4.     Rest of Europe Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.3.4.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.4.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.4.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.3.4.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.         Asia Augmented Reality  Market Snapshot

8.4.1.     China Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.4.1.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.1.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.1.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.1.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.2.     India Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.4.2.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.2.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.2.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.2.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.3.     Japan Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.4.3.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.3.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.3.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.3.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.4.     Rest of Asia Pacific Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.4.4.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.4.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.4.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.4.4.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.5.         Latin America

8.5.1.     Brazil Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.5.1.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.5.1.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.5.1.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.5.1.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.5.2.     Mexico Augmented Reality  Market Size Estimates & Forecasts, 2015-2025 (USD Billion/Million)

8.5.2.1. Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.5.2.2. Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.5.2.3. Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.5.2.4. Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.6.         Rest of The World Augmented Reality  Market Snapshot

8.6.1.     Market estimates & forecasts, 2015-2025 (USD Billion/Million)

8.6.2.     Component breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.6.3.     Display Type breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

8.6.4.     Application breakdown estimates & forecasts, 2015-2025 (USD Billion/Million)

Chapter 9.           Competitive Intelligence

9.1.         Company Market Share (Subject to Data Availability)

9.2.         Top Market Strategies

9.3.         Company Profiles

9.3.1.     Blippar

9.3.1.1. Overview

9.3.1.2. Financial (Subject to Data Availability)

9.3.1.3. Product Summary

9.3.1.4. Recent Developments

9.3.2.     Infinity Augmented Reality, Inc.

9.3.3.     Wikitude GmbH

9.3.4.     Apple

9.3.5.     Total Immersion

9.3.6.     Magic Leap, Inc.

9.3.7.     PTC

9.3.8.     Microsoft Corporation

9.3.9.     Google

9.3.10.   Sony Corporation

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Please note that currency denotation (USD Billion/Million) is provided on the basis of preliminary study, this may change in the final deliverables. Further, shipment values are subject to data availability.

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Research Method

The research for global Augmented Reality market focuses deeply on the entire value chain of the market. However, the market size estimates are purely based on the consumer side of the value chain wherein the market sizes have been calculated by analyzing the average demand for Augmented Reality across various end-uses such as industrial, gaming, automotive, e-commerce, aerospace and defense.

The revenue for global Augmented Reality market is calculated as sum market sizes of different segments such as screen sizes and regions. The total revenue excludes the revenue from Electronic Contract Manufacturing Services (EMS) since they do not sell to the end users. Further, some other key data points considered to calculate the revenue for global Augmented Reality market include:

  • Revenues from key companies
  • Key company market share analysis
  • Consumer spending analysis
  • Regional export and import analysis
  • Sales revenue generated by various applications in different geographies

An extensive primary and secondary research has been conducted on key industry people, through questionnaires, telephonic conversations, email conversations, and interviews to verify the market estimations. Various government websites/portals and paid data sources are considered as a key source of secondary research.

We utilize a combination of bottom-up & top-down methodology for market estimations & forecasts. Additionally, we employ data triangulation techniques to verify each of the market estimates and forecasts through primary interviews and feedbacks.

All the estimates are derived from simulation models which is our proprietary technique. Each of these models is different from each other are a combination of correlation, regression and time series analysis. Each of these models is basically divided into two types namely economic and technological. Economical models are used to determine short-term market estimates and technological models are used for long-term estimates & forecasts.  

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