Global Contextual Advertising Market Size study, by Approach, by Type (Activity-Based Advertising, Location-Based Advertising), By Deployment Mode (Mobile Devices, Desktops, Digital Billboards), By Industry and by Regional Forecasts 2018-2025

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Global Contextual Advertising Market valued approximately USD 106 billion in 2017 is anticipated to grow with a healthy growth rate of more than 18.50% over the forecast period 2018-2025. Contextual advertising is advertising on a website that is relevant to the page’s content. In traditional contextual advertising, automated systems display ads related to the content of your site based on keyword targeting. One of the more well-known examples of contextual advertising is Google AdSense. Google robots automatically serve ads that relevant to your users. For example, if you run a movie review blog, AdSense might serve contextual ads to buy movie tickets or sign up for a movie streaming service. The ads are selected from the inventory of advertisers who register through AdWords. The major factors driving the growth of the market include increasing number of social media users, personalized marketing strategies, and growing trend of mobile advertisement.

The regional analysis of Global Contextual Advertising Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in Asia pacific is expected to witness the highest growth during the forecast period. The high growth of the market in Region can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.

Global Contextual Advertising MarketThe objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Approach:

  • Mass Contextual Advertising
  • Focused Contextual Advertising
  • Contextual Behavioral Advertising
  • Contextual Billboard Advertising

By Type:

  • Activity Based Advertising
  • Location Based Advertising

By Deployment:

  • Mobile Devices
  • Desktops
  • Digital Billboards

By Industry:

  • Consumer Goods, Retail, and Restaurants
  • IT & Telecom
  • Banking, Financial Services, and Insurance (BFSI) 
  • Media & Entertainment
  • Travel, Transportation, and Automobiles
  • Healthcare
  • Academia & Government

By Regions:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
  • Asia Pacific
    • China
    • India
    • Japan
  • Latin America
    • Brazil
    • Mexico
  • Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2015, 2016

Base year – 2017

Forecast period – 2018 to 2025

The industry is seeming to be fairly competitive. Some of the leading market players include Google, Media.Net, Facebook, Microsoft, Amazon.com, AOI, Yahoo, Twitter, IAC, Amobee, Adobe System, SAP and so on. Acquisitions and effective mergers are some of the strategies adopted by the key manufacturers. New product launches and continuous technological innovations are the key strategies adopted by the major players.

Target Audience of the Global Contextual Advertising Market in Market Study:

  • Key Consulting Companies & Advisors
  • Large, medium-sized, and small enterprises
  • Venture capitalists
  • Value-Added Resellers (VARs)
  • Third-party knowledge providers
  • Investment bankers
  • Investors

Chapter 1.           Global Contextual Advertising Market Definition and Scope

1.1.         Research Objective

1.2.         Market Definition

1.3.         Scope of The Study

1.4.         Years Considered for The Study

1.5.         Currency Conversion Rates

1.6.         Report Limitation

Chapter 2.           Research Methodology

2.1.         Research Process

2.1.1.     Data Mining

2.1.2.     Analysis

2.1.3.     Market Estimation

2.1.4.     Validation

2.1.5.     Publishing

2.2.         Research Assumption

Chapter 3.           Executive Summary

3.1.         Global & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion)

3.2.         Key Trends

Chapter 4.           Global Contextual Advertising Market Dynamics

4.1.         Growth Prospects

4.1.1.     Drivers

4.1.2.     Restraints

4.1.3.     Opportunities

4.2.         Industry Analysis

4.2.1.     Porter’s 5 Force Model

4.2.2.     PEST Analysis

4.2.3.     Value Chain Analysis

4.3.         Analyst Recommendation & Conclusion

Chapter 5.           Global Contextual Advertising Market, By Approach

5.1.         Market Snapshot

5.2.         Market Performance – Potential Model

5.3.         Global Contextual Advertising Market, Sub Segment Analysis

5.3.1.     Mass Contextual Advertising

5.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

5.3.2.     Focused Contextual Advertising

5.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

5.3.3.     Contextual Behavioural Advertising

5.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

5.3.4.     Contextual Billboard Advertising

5.3.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.4.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 6.           Global Contextual Advertising Market, By Type

6.1.         Market Snapshot

6.2.         Market Performance – Potential Model

6.3.         Global Contextual Advertising Market, Sub Segment Analysis

6.3.1.     Activity-Based Advertising

6.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

6.3.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

6.3.2.     Location-Based Advertising

6.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

6.3.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 7.           Global Contextual Advertising Market, By Deployment

7.1.         Market Snapshot

7.2.         Market Performance – Potential Model

7.3.         Global Contextual Advertising Market, Sub Segment Analysis

7.3.1.     Mobile Devices

7.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.2.     Desktops

7.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.3.     Digital Billboards

7.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 8.           Global Contextual Advertising Market, By Industry

8.1.         Market Snapshot

8.2.         Market Performance – Potential Model

8.3.         Global Contextual Advertising Market, Sub Segment Analysis

8.3.1.     Consumer Goods, Retail, and Restaurants

8.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.2.     IT & Telecom

8.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.3.     Banking, Financial Services, and Insurance (BFSI)

8.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.4.     Media & Entertainment

8.3.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.4.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.5.     Travel, Transportation, and Automobiles

8.3.5.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.5.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.6.     Healthcare

8.3.6.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.6.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.7.     Academia & Government

8.3.7.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.7.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 9.           Global Contextual Advertising Market, by Regional Analysis

9.1.         Contextual Advertising Market, Regional Market Snapshot (2015-2025)

9.2.         North America Contextual Advertising Market Snapshot

9.2.1.     U.S.

9.2.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.2.1.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.1.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.1.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.1.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.2.     Canada

9.2.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.2.2.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.2.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.2.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.2.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.         Europe Contextual Advertising Market Snapshot

9.3.1.     U.K.

9.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.3.1.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.1.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.1.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.1.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.2.     Germany

9.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.3.2.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.2.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.2.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.2.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.3.     France

9.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.3.3.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.3.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.3.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.3.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.4.     Rest of Europe

9.3.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.3.4.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.4.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.4.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.4.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.         Asia Contextual Advertising Market Snapshot

9.4.1.     China

9.4.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.4.1.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.1.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.1.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.1.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.2.     India

9.4.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.4.2.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.2.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.2.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.2.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.3.     Japan

9.4.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.4.3.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.3.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.3.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.3.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.4.     Rest of Asia Pacific

9.4.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.4.4.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.4.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.4.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.4.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.         Latin America Contextual Advertising Market Snapshot

9.5.1.     Brazil

9.5.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.5.1.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.1.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.1.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.1.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.2.     Mexico

9.5.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.5.2.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.2.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.2.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.2.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.         Rest of The World

9.6.1.     South America

9.6.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.6.1.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.1.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.1.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.1.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.2.     Middle East and Africa

9.6.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.6.2.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.2.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.2.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.2.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 10.         Competitive Intelligence

10.1.      Company Market Share (Subject to Data Availability)

10.2.      Top Market Strategies

10.3.      Company Profiles

10.3.1.   Google

10.3.1.1.               Overview

10.3.1.2.               Financial (Subject to Data Availability)

10.3.1.3.               Product Summary

10.3.1.4.               Recent Developments

10.3.2.   Media.Net

10.3.3.   Facebook.

10.3.4.   Microsoft

10.3.5.   Amazon.com

10.3.6.   AOI

10.3.7.   Yahoo

10.3.8.   Twitter

10.3.9.   IAC

10.3.10.                Amobee.

10.3.11.                Adobe System

10.3.12.                SAP

The Research Methodology for Global Contextual Advertising Market Study deeply focuses on the entire value chain of the market. However, all of the statistical estimates are purely based on the consumption/implementation side of the value chain wherein the market sizes have been calculated by analyzing the prices i.e. sale price or cost prices along with the average demand/ procedures/usage/ deployment/execution of Contextual Advertising across various industries / end-use/applications.

The whole Contextual Advertising industry has been divided into various segments i.e. Approach, Type, Deployment Mode, Industry and Regions and each of which is studied as an individual study by our research analysts and consultants. Each of the subsegments has been analyzed and estimated at country level to form a regional scope. After finalizing the regional and segmental revenues the total revenue for Global Contextual Advertising Market is calculated as a sum of all the different segments.

Some of the key data points considered under the Research Methodology to calculate the revenue for Global Contextual Advertising Market includes:

  • Revenues from key companies
  • Company market share analysis
  • Consumer spending analysis
  • Regional export and import analysis
  • Regulatory Trends
  • Sales revenue generated by various products/applications in different countries/geographies

The Research Methodology starts with extensive data mining, using paid & free authentic information sources such as white papers, industry journals, trade magazines, Hoovers, Factiva, Statista, news websites, technical publications, independent studies etc. a team of dedicated research analysts and associates work on all of the gathered data to extract relevant information. Key factors such as ongoing & upcoming industry trends, external & internal driving factors, restraining factors, growth opportunities and value chain analysis have been verified in order form qualitative part of the report and to back the estimation team for quantitative analysis.

We utilize a combination of top-down and bottom-up methodology for industry estimations & forecasts. Additionally, we employ data triangulation techniques to verify each of the estimates and forecasts through primary interviews and feedbacks. An extensive primary and secondary research have been conducted with the key industry people, through questionnaires, telephonic conversations, email conversations, and interviews to verify industry trends and estimations. Various government websites/portals and paid data sources are considered as a key source of secondary research.

All of the estimates are derived from simulation models which is our proprietary technique. Each of these models is different from another. These models are a combination of correlation, regression and time series analysis. Each of these models is basically divided into two types namely economic and technological. Economical models are used to determine short-term market estimates and technological models are used for long-term estimates & forecasts. Both the types are used collectively in order to derive market estimates for the base year as well as for forecast period.


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