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Global Web Analytics Market to reach USD 13819.7 million by 2028.

Global Web Analytics Market Size study, By Deployment (On-Premise, Cloud), By Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, Others), By End-User (BFSI, Retail, Healthcare, Government, Travel & Hospitality, IT and Telecommunication, Media and Entertainment, Others), and Regional Forecasts 2022-2028

Product Code: ICTEITS-90757553
Publish Date: 27-06-2022
Page: 200

Global Web Analytics Market is valued at approximately USD 4023.9 million in 2021 and is anticipated to grow with a healthy growth rate of more than 19.66% over the forecast period 2022-2028. Web analytics is a process of collecting, measuring, analyzing, and reporting web data for better understanding and optimization of web usage. This method is widely used for measuring web traffic, business, and market research and enhancing website effectiveness. The increasing demand for big data analysis, growing demand for online retail and e-commerce sites, and the rising proliferation of internet usage among the population are the key factors witnessing the surging market demand worldwide. For instance, as per Statista, in 2019, the global retail e-commerce sales were recorded at USD 3,351billion and the amount is likely to reach USD 7,391 billion by 2025. Thereby, the growing trend of retail e-commerce sales is positively stimulating the demand for Web analytics, which, in turn, soar the market growth across the globe. However, the intricacy of data synchronization impedes the growth of the market over the forecast period of 2022-2028. Also, the growing use of mobile apps during the outbreak of the Covid-19 pandemic and the increasing number of Web Analytics Platforms and tools are anticipated to act as catalyzing factors for the market demand during the forecast period.

The key regions considered for the global Web Analytics Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world with a market share of around 1242.6 million owing to the rising spending on internet advertising and the launch of new solutions in Web Analytics. Whereas, Asia-Pacific is anticipated to exhibit the highest CAGR of 21.34 over the forecast period 2022-2028. Factors such as the rising retail sales through online channels, growth in smartphone users, increase in popularity of digital media, and launch of new services and solutions, would create lucrative growth prospects for the Web Analytics Market across the Asia-Pacific region.

Major market players included in this report are:
Adobe Inc.
AT Internet
Facebook, Inc.
Google Inc.
Hotjar LTD
International Business Machines Corporation
Microsoft Corporation
SAS Institute Inc.
Splunk Inc.
Webtrends Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Deployment:
By Application:
Social Media Management
Targeting and Behavioral Analysis
Display Advertising Optimization
Multichannel Campaign Analysis
Online Marketing
By End-User:
Travel & Hospitality
IT and Telecommunication
Media and Entertainment
By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Web Analytics Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
1.2.1. Web Analytics Market, by Region, 2020-2028 (USD Million)
1.2.2. Web Analytics Market, by Deployment, 2020-2028 (USD Million)
1.2.3. Web Analytics Market, by Application, 2020-2028 (USD Million)
1.2.4. Web Analytics Market, by End-User, 2020-2028 (USD Million)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Web Analytics Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Web Analytics Market Dynamics
3.1. Web Analytics Market Impact Analysis (2020-2028)
3.1.1. Market Drivers Rising demand for big data analysis Growing demand for online retail and e-commerce sites Increasing prevalence of internet usage
3.1.2. Market Challenges Intricacy of data synchronization
3.1.3. Market Opportunities Growing use of mobile apps during the outbreak of Covid-19 pandemic Increasing number of Web Analytics Platforms and tools
Chapter 4. Global Web Analytics Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2028)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 market scenario
Chapter 6. Global Web Analytics Market, by Deployment
6.1. Market Snapshot
6.2. Global Web Analytics Market by Deployment, Performance – Potential Analysis
6.3. Global Web Analytics Market Estimates & Forecasts by Deployment, 2018-2028 (USD Million)
6.4. Web Analytics Market, Sub Segment Analysis
6.4.1. On-Premise
6.4.2. Cloud
Chapter 7. Global Web Analytics Market, by Application
7.1. Market Snapshot
7.2. Global Web Analytics Market by Application, Performance – Potential Analysis
7.3. Global Web Analytics Market Estimates & Forecasts by Application, 2018-2028 (USD Million)
7.4. Web Analytics Market, Sub Segment Analysis
7.4.1. Social Media Management
7.4.2. Targeting and Behavioral Analysis
7.4.3. Display Advertising Optimization
7.4.4. Multichannel Campaign Analysis
7.4.5. Online Marketing
7.4.6. Others
Chapter 8. Global Web Analytics Market, by End-User
8.1. Market Snapshot
8.2. Global Web Analytics Market by End-User, Performance – Potential Analysis
8.3. Global Web Analytics Market Estimates & Forecasts by End-User 2018-2028 (USD Million)
8.4. Web Analytics Market, Sub Segment Analysis
8.4.1. BFSI
8.4.2. Retail
8.4.3. Healthcare
8.4.4. Government
8.4.5. Travel & Hospitality
8.4.6. IT and Telecommunication
8.4.7. Media and Entertainment
8.4.8. Others
Chapter 9. Global Web Analytics Market, Regional Analysis
9.1. Web Analytics Market, Regional Market Snapshot
9.2. North America Web Analytics Market
9.2.1. U.S. Web Analytics Market Deployment breakdown estimates & forecasts, 2018-2028 Application breakdown estimates & forecasts, 2018-2028 End-User breakdown estimates & forecasts, 2018-2028
9.2.2. Canada Web Analytics Market
9.3. Europe Web Analytics Market Snapshot
9.3.1. U.K. Web Analytics Market
9.3.2. Germany Web Analytics Market
9.3.3. France Web Analytics Market
9.3.4. Spain Web Analytics Market
9.3.5. Italy Web Analytics Market
9.3.6. Rest of Europe Web Analytics Market
9.4. Asia-Pacific Web Analytics Market Snapshot
9.4.1. China Web Analytics Market
9.4.2. India Web Analytics Market
9.4.3. Japan Web Analytics Market
9.4.4. Australia Web Analytics Market
9.4.5. South Korea Web Analytics Market
9.4.6. Rest of Asia Pacific Web Analytics Market
9.5. Latin America Web Analytics Market Snapshot
9.5.1. Brazil Web Analytics Market
9.5.2. Mexico Web Analytics Market
9.6. Rest of The World Web Analytics Market

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Adobe Inc. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
10.2.2. AT Internet
10.2.3. Facebook, Inc.
10.2.4. Google Inc.
10.2.5. Hotjar LTD
10.2.6. International Business Machines Corporation
10.2.7. Microsoft Corporation
10.2.8. SAS Institute Inc.
10.2.9. Splunk Inc.
10.2.10. Webtrends Inc.
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

The study of the market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geographies to provide a better regional outlook. In the report, country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. Our analysts contact company executives, managers, key opinion leaders, and industry experts. This enables our analyst to derive the closest possible figures without any major deviations in the actual number.

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